4 Ingenious Social Media Campaigns that Grew These Companies Overnight

Talking about benefits of social media marketing is all well and good but, if you’re anything like us, you probably won’t buy into those benefits until you see brands that are actually reaping them. That’s exactly why this post focuses on social media campaign examples specifically featuring small businesses. At least, these businesses were small until they implemented a successful social strategy. Today, they are industry behemoths, raking it in without spending anything on traditional advertising.

We turn our eyes (and our mighty pen) to four examples of successful social media campaigns done by companies just like yours. What they did, how they did it, and what were the results. Curious? Read on!

Easy Lunchboxes Are Amazon’s Best-Seller – With $0 Spent On Traditional Advertising

Kelly Lester, the owner of Easy Lunchboxes brand, didn’t have a lot of money to invest in traditional advertising so she did something even better: she set up social media pages for her brand and connected with influencers in her niche – moms, educators, and schools. Easy Lunchboxes were shipped to hundreds of people for a review and it worked. These novelty lunch boxes now own their niche on Amazon with close to $0 spent on trade shows, cold calling, paper adverts, or digital ads.

Easy Lunchboxes Social Campaign Results:

  • Hundreds of social media reviews from influencers
  • A significant boost in exposure and brand recognition
  • User-generated content that’s ready to be shared over social media channels
  • An improvement in organic search results (variety of backlinks and social mentions)
  • Easy access to schools and educational facilities looking for food prep solutions
  • 275,686 Facebook followers and 77,000 Pinterest followers

Repair Clinic – A Helping Hand When You Need It

This has to be our favorite small business social media campaign example and here’s why. Can a small, Michigan-based parts and repair shop hope to do business globally? That’s the dream of every small business owner, right? The answer is usually no, but not if we’re talking about Repair Clinic.

How do they do it? By giving away something that most customers pay for dearly – solid advice and repair tutorials. Clinic Repair has been regularly updating their Facebook and YouTube pages with hundreds of tutorial videos aimed at helping people repair their small household appliances. These videos cover everything from replacing a cooktop switch to doing a complete overhaul of your washer/dryer.

Repair Clinic Social Campaign Results:

  • 38,443 Facebook followers and 175,000 YouTube subscribers
  • A boost in engagement and social signals (typing ‘appliance name + repair’ in YouTube will almost certainly pull up one of their videos)
  • Easy access to customers located hundreds (and thousands) of miles away
  • Established as a go-to repair company through helpful content and social branding

Repair Clinic Social Campaign Results

Peel Phone Cases – When Brand Story Drives Revenue

Phone cases are a dime a dozen on Alibaba, which makes it pretty difficult to sell a good product in this niche. Peel marketing wizards use the brand’s unique selling propositions in all of their social media materials in a fun way, weaving their story into everything they share.

In the video below, they wanted to let their buyers know just how excited they get when they sell a case. It’s tongue-in-cheek a bit, maybe even confirming that they know that phone cases are a tough sell. Still, videos like this humanize the brand, signaling that regular Joe’s and Jane’s work there and maybe even depend upon someone’s purchase.

Peel Social Campaign Results:

  • An easy way to highlight brand’s strong points in front of thousands of prospects
  • Providing the brand with a recognizable ‘human’ face
  • 31,900 Instagram and Facebook followers and 4,300 Twitter followers
  • An impressive 2-year increase in revenue attributed to social activities

Peel’s is definitely one of the best small business social media when it comes to ROI – in just 2 short years, they’ve increased their revenue 16X without investing a cent in traditional marketing.

Peel Social Campaign Results

Lady Dinah’s Cat Emporium – Where Quirkiness and Customer Service Take a Front Seat

You can’t get much quirkier than a business who caters to cat lovers. Still, Lady Dinah’s manages to take things to a whole new level. The company has at least 10 different Twitter handles, each for one cat that the owner has. In addition to that, they share funny feline-oriented stories to connect with their target audience and excel at handling customer service  (CS) and crisis management through their social accounts. In fact, the way they handle their social, you would be hard-pressed to figure out that we’re talking about a single shop in London – it almost feels as if they are running a huge chain.

Lady Dinah’s Social Campaign Results:

  • Massive engagement on a multitude of social media channels
  • Social CS response – no need to employ more than one customer service rep
  • Lightning-fast communication with customers and partners alike
  • 64,000 followers on Facebook, 20,500 followers on Instagram, 21,000 followers on Twitter, 196,000 (!) followers on Pinterest
  • Reach far beyond of what they would have normally with their brick and mortar location (cat-loving tourists actually add this place to their itinerary when visiting London)

Lady Dinah Social Campaign Results

Want To See Your Brand Become An Example of a Successful Social Media Campaign?

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It takes a bit of hard work and dedication to get the results you want from social media but, once you get the ball rolling, the maintenance is pretty straightforward. There really is no reason why you couldn’t be featured in every ‘Best Small Business Social Campaign’ list out there but there’s a snag – you have to start focusing on social first!

In our next post, we will talk about how to pick a social media platform for your business. You might have noticed that, while brands diversify their channels, they don’t focus on all of them. What would be the point? To run a successful campaign, you need to know your audience and where they congregate – that is the only way to get measurable results. So, stay tuned because we’ll be handing out actionable tips on that in our next edition!