Best Social Media Sites

5 Absolute Best Social Media Sites for Small Business

There are 60+ social networking sites currently available and picking the best social media site for your business can be difficult. That best could very well be niche – like Vimeo (if you’re heavily involved with media, film, production, or similar), or maybe even Pinterest (for industries such as food prep, fashion, home decor, design, and others).

Here are the 5 Top Social Media Sites for Small Business!

That said, there are five social media platforms for business that you should always make an effort on, regardless of your industry. Those platforms are:

  • Facebook – 2.37 billion monthly active users worldwide.
  • Twitter – 330 million monthly active users.
  • Instagram – 1 billion monthly active users.
  • LinkedIn – 303 million monthly active users.
  • Pinterest – 291 million monthly active users.

It’s important to understand that social media sites are not created equal – to get results, you will have to do a bit more than write a generic post and just share it around. Each site has its little quirks: target group differences, different types of content that work best, subtleties in writing style, and so on.

To help you get the ball rolling, we’ve created this advice-packed guide that will teach you what works best on the top 5 social media platforms for business along with some of the latest social media statistics:

Social Media Site #1: Facebook – 55+ Demographic & Video Content

Social Media Sites

Facebook is the oldest and the most commonly used social media site in the world. Facebook’s key selling points are its global reach and the ability to fine-tune your paid advertising.

Why Use Facebook:

  • Largest social media platform (2.45 billion users and counting).
  • Boost to brand awareness and engagement.
  • Social signals beneficial to your SEO efforts.
  • Laser-focused advertising options.
  • A LOT of useful data points about your target audiences.
  • Ability to provide customer care around the clock.

Who Will You Find On Facebook:

  • Seniors (55+) – Facebook is the second most widely used social media platform among adults, with 69% saying they use it. A separate study found that teen use of Facebook, on the other hand, is dropping. Older people tend to make it their primary social channel because they are wary of trying out emerging platforms.
  • Prospects from around the world – Facebook has a massive reach, being the only social media platform that’s universally used. It’s the best social media site for small business owners who are looking to expand into foreign markets.
  • Niche interest groups – if you have a niche brand, it’s worth checking out if there are any relevant Facebook groups out there because they could be the home to hundreds, if not thousands of your potential customers.

Facebook-Friendly Content & Posting Tips:

  • Focus on video content and make use of Facebook’s live video feature. Video types you could post include how-to guides, live debates about ongoing issues, and blog post summaries (check out this guide for more tips on Facebook videos).
  • Keep your posts short – if you want to go off on a tangent, write a blog post entry and share the link on Facebook. Write a valuable sentence, but don’t reveal everything (reveal just enough so the post is enticing, but not feel like “click-bait”).
  • Ask a question and participate in the discussion in a way that furthers it and brings more people in. The more the people engage, the better for the post’s visibility (and, ultimately, for your engagement rates).
  • Share relevant curated content and encourage your followers to create their own content to share with you (including videos, images, posts, or reviews).

Caption: Social-savvy marketers from the Buffer App often do live videos that get hundreds of shares because they feature industry experts giving actionable advice.

Social Media Site #2: Twitter – Younger Demographic, News-Worthy Content & 1-On-1 Conversations

Social Media Sites

Twitter is now the social media site that is home to bombastic news bits that have the potential to go viral, as well as a more relaxed environment where brands get to show their funny side.

Why Use Twitter:

  • The best social media site for businesses that are news-intensive.
  • Great for starting 1-on-1 conversations with followers.
  • Using hashtags correctly can bring massive exposure.
  • An opportunity to easily connect and network.
  • Data-driven advertising.

Who Will You Find On Twitter:

  • Specific niche-related experts – if you’re a social media marketer, in media, or entertainment, Twitter will be the best social media platform for your business because it’s where your target audiences are.
  • Teenagers & millennials –  Twitter users in these age groups share scathing social commentary or funny GIFs and memes. You will want to find the funny side of your brand if you want to connect with them.

Twitter-Friendly Content & Posting Tips:

  • Industry and brand news, as well as curated bite-sized content.
  • GIFs and memes that humanize your brand and show its less-than-serious side.
  • Make every character count (280 is all you get), and make good use of hashtags (here are three of our favorite Twitter hashtag strategies).
  • Talk directly to prospects, customers, or influential accounts by tagging them in your Tweets. Other people will be more willing to participate than they would be on other platforms.
  • For Twitter, turn blog posts into visually appealing infographics or instructional (short) videos rather than sharing links.

Caption: Innocent Drinks uses their Twitter to show the other side of their brand – it’s uniqueness, humanity, and silliness – and their audience loves them for it.

Social Media Site #3: Instagram – Younger Demographics, Women & Visual Content

Social Media Sites

Instagram is an aesthetically demanding photo sharing platform where, to win, you need to focus on posting hi-res images and videos that tell your brand’s story.

Why Use Instagram:

Who Will You Find On Instagram:

  • Millennials & Gen Z – if you’re targeting teenagers to those in their early thirties, you have to be on Instagram – 72% of them use Instagram.
  • Both men & women – The gender mix on Instagram is actually fairly even, with 52% of users female, and 48% male.
  • Foodies and fashion aficionados – if you’re in any of these industries, Instagram is the best social media platform for your business.

Instagram-Friendly Content & Posting Tips:

  • High-resolution product photos tend to do well on Instagram, especially if they demonstrate the use of the product (here are a few examples of brands doing excellent work on Instagram).
  • Solicit photos & videos from your followers because they have a 5 percent higher chance of converting.
  • Have an interesting story about how a product or a service is created? Share the photos of the process on Instagram – your followers will appreciate the inclusion.
  • Share quotes that align with your brand story and values – Instagram is not a social media site where businesses need to take themselves too seriously.
  • Try out Instagram Stories – the highly popular content that is only available for a short period of time before disappearing.


Caption: Don’t always be selling (but do always be closing) – liven up your Instagram feed with relevant quotes that resonate with your brand and set them to custom images whenever possible.

Social Media Site #4: LinkedIn – Professionals, Thought Leadership Pieces & Industry-Related Case Studies

LinkedIn is the best social media site for B2B business. It’s also the hardest one to get just right, since the target audience is both knowledgeable and strapped for time.

Why Use LinkedIn:

  • Largest online community of business professionals.
  • Ideal for B2B companies looking for targeted organic reach.
  • Effective and easy way to turn employees into brand ambassadors.
  • LinkedIn is a great platform to look for new partners and talent.

Who Will You Find On LinkedIn:

  • Businesses – in a sense, LinkedIn was built for businesses, so it’s only natural that people responsible for maintaining those accounts use the platform to search for services and products related to their industry.
  • High-profile individuals – most of the decision-makers are on LinkedIn because their jobs demand visibility. This social media site offers a great way to connect with them.

LinkedIn-Friendly Content & Posting Tips:

  • Post updates, news, and collaborations – things like job openings, branch openings, and company milestones.
  • Your LinkedIn audience doesn’t have time for fluff: post genuinely interesting material, such as case studies and whitepapers.
  • Opinion pieces and profound industry insights from respected professionals get user engagement. If you’re a prominent figure in your industry (or you employ one), make those posts a regular feature.
  • Prompt your employees and partners to take part in your LinkedIn conversations by commenting and sharing.
  • Join LinkedIn groups that are relevant to your industry and schedule a time (at least once every two weeks) to share a post and to contribute to the conversations.

Social Media Site #5: Pinterest – Women, Mothers, Hobbies & Driving Sales

Pinterest, though the smallest of our 5 social media sites, can still be a valuable platform. Fantastic for targeting women, and especially shoppers, Pinterest is ideal for retail businesses.

Why Use Pinterest:

  • While 40% of new signups are men, 70% of actual users are women.
  • 87% of Pinners have purchased a product because of Pinterest.
  • Effective and fun way to showcase products.
  • Pinterest is highly informative, offering deep insights into your audience.

Who Will You Find On Pinterest:

  • Women – Pinterest is dominated by women. In fact, women make up 7-% of all Pinterest’s active users. What’s more, 42% of adult women in the United States use it, and 80% of US mothers who use the internet use it. As a matter of fact, only 7% of total pins on the platform are made by men.
  • Wide Age Range – Gender aside, one of the most important things to consider for Pinterest is the age distribution. In the US, 28% of all adults on social use Pinterest. 35% of them fall between 30 and 49, with another 34% falling between 18 and 29 years old.

Pinterest-Friendly Content & Posting Tips:

  • Educational content is the bread and butter of Pinterest, so try posting How-to & DIY Tutorials. Whether it’s a makeup tutorial, or an SEO checklist, Pinterest users are on the hunt for bit-sized information.
  • Pinterest is a place to turn to for inspiration! From décor ideas to motivational quotes, provide your pinners with a visual dash of inspiration on a regular basis.
  • Make sure your images pop on this highly visual platform. High-definition, stunning photos that represent something unusual or out of the ordinary can help get you those valuable clicks.
  • Infographics are among the most commonly shared types of content across all social media sites. These are particularly great for scoring shares and embeds, and shines strongly for B2B as well.

What’s The Best Social Media Site For Your Business?

Choose Social Media Sites

One thing is certain – you won’t go wrong if you focus on these top 5 social media sites for business. Still, depending on your industry, you might have to turn your attention to some others as well. For example, TicTok, a short video-sharing social site, has exploded recently, with their #1 demographic being teenagers and Millennials. For more in-depth information on TicTok, and other interesting social media sites, sign up for our monthly newsletter, and stay up to date!

That’s why our next post discusses tips on adding social media accounts and digital marketing into a traditional marketing plan, and how to get the best out of each.

Do you thinking it may be time to how outsource your social media? Check out these tips to keep in mind when considering hiring a digital marketing agency to manage your social media.

Or perhaps you feel like you could use some more help in getting the ball rolling on social? Give us a call!