affordable seo toronto

6 Steps to Finding Affordable SEO In Toronto

Finding affordable SEO (search engine optimization) in Toronto can be confusing. Digital marketing agencies are offering cheap services for a few hundred dollars. And there are also agencies with expensive packages worth tens of thousands. Not only that, but many new providers are popping up all the time.

In this article, we’ll lay out step-by-step how to find an affordable SEO service in Toronto that fits your budget. And most importantly, you can get your business the results you’re looking for.

1. Define Your SEO Goals – Good Goals vs Bad Goals

The first step is to sit down with your marketing team, management team and executives. Figure out what you want to get out of the SEO campaign.

By defining a goal, it puts your company and the SEO agency in alignment. It gives a clear picture of what success looks like. But keep in mind, there are bad goals and good goals.

“We just want traffic. More traffic to our website!”

This is a terrible goal. Although it is measurable, traffic shouldn’t be the end goal.

Sure, you can rank and get traffic for many unrelated keywords. But what’s the point of getting all the traffic if you can’t convert them into leads and sales?

Don’t fall for the trap of using traffic as your primary goal. Instead, here are some examples of good goals:

  • Boost downloads for your app
  • Increase sign-ups for a free trial
  • Boost brand reputation by pushing up good reviews
  • Increase revenue from the SEO sales channel

2. Know The Affordable SEO Toronto Budget

Affordable has a different meaning for different people. A small business might consider $500 – $1000 per month as affordable. A larger enterprise might be able to afford $7000 – $10000 per month.

Your SEO efforts must not break your organization’s financials. Invest in SEO to grow your business. You can start small and increase the budget as you start seeing results, and your business starts to scale.

Think of SEO like a marathon, rather than a sprint. You want to be able to invest in your SEO campaign for the long term. Doing a burst of 3 months and then stopping leads to poor results.

3. Compile A List Of Agencies that Provide Affordable SEO in Toronto

Once you have a goal and a budget, it’s time to make a list of candidates. A list of 3 to 5 candidates is a fair amount. You’ll have plenty of options to consider.

You can search “affordable SEO Toronto” into Google and pick out some from the list. Since they’re on the first page, it means that they know how to do SEO themselves.

You can ask friends or your professional network for recommendations. This is especially good if they’re currently using the vendor or have used them in the past. Then you can ask them about their experience and see what kinds of results they have gotten.

4. Schedule A Consultation Call

There’s only so much research you can do. Ultimately, you’ll need to book a consultation call with them. It can be face to face or via online call.

This will help you get a feel of what their company is like, their level of professionalism and dedication to their work. This is an excellent time to connect and build trust.

The consultation call isn’t just about finding out the price. There are questions that you must ask before hiring them.

Questions to Ask Before Hiring Any SEO Company

What’s your process to accomplish our goals? And why?

This shows how well they will communicate with you and how they will report metrics to you. Make sure they align with your goals.

How does Google rank results? How do you influence them?

It gives you an idea of their knowledge. Also, watch out for any shady tactics that can hurt your business in the future.

How do we communicate? How often?

Communication is essential for a good working relationship. Set the expectation upfront to avoid misunderstanding.

What do you do when things aren’t working?

This is an excellent question because obstacles may come in the way. Look for how resourceful they are to work around a problem. Also, check what’s the process to cancel.

What are all the fees and payment options?

Of course, you also want to ask about payment. Make sure you know what SEO costs you’re paying for. Check if they do month to month or a contracted period.

5. Save Money By Doing Due Diligence

One of the best ways to check if a company is reputable is to check their reviews. It’s easy to do. You can search for their name on sites like Google and Yelp.

You can even search on Glassdoor to see what their employees think about their employers. Chances are you’ll be working with their team members. So it’s good to know that their company morale is high.

Another good way is to ask for case studies. See what types of clients they’ve worked in the past and the results generated. Bonus points if they have worked successfully with a client in a similar industry.

You can also ask for references. A reputable agency won’t have any issues with putting you in touch with one of their clients.

6. Making the Final Decision

Based on the previous 5 steps, it’s now time to choose an affordable SEO agency. It’s a combination of your goals, your budget, their fees, their reputation and communication.

With these steps, you should be set to find an affordable agency. If you’re looking for another option, we’d love to provide that for you. Feel free to browse our case studies, read our testimonials and book a call with us.