affordable social media management

Affordable Social Media Management – Everything you need to know

If you’re thinking about utilizing social media for your company then you likely know it can be a powerful tool to help grow your business. Social media for business comes with quite a few options to consider, including how much time and money to spend on it.

Affordable Social Media Management: What Does It Mean?

You may have limited budget to put in to something like social media and therefore might be looking at options for affordable social media management.

There are a lot of inexpensive, and sometimes even free, social media tools out there to help make the management process easier.

These tools work to streamline and organize your social media posts, but will always require someone to manage them – which means time, money, or both.

If you are thinking about using social media for your business, you will want to consider investing a bit more in to it than just passing it over to someone in the sales department.

Here are a few important reasons why affordable social media management isn’t always something you should go for.

Affordable Social Media Management: Your Reputation

Getting something up on your social media platforms ‘just to have it’, regardless of who it has been created and posted by, can actually hurt your business more than it helps.

You can think of your social media platforms as the voice of your company, especially since so many interactions with businesses nowadays are online. The wrong message, or a poorly done social media campaign, can actually be devastating to a company as this is what represents them.

Passing on social media management to any old joe within your company will most often mean that they are underqualified in doing so and not knowledgeable on the topic. This means poorer quality social media content, created without any real strategy in mind, which doesn’t do anything for the company.

Adding social on the to do list of someone who isn’t a designated expert will often result in this person doing their best to make the most out of your company’s channels. However, they won’t have the means to think outside the box and get ahead of competitors.

Affordable social media management of course sounds great, but social media management done right is what truly matters.

A marketing agency that specializes in social media is a much better option as they will be results focused and ultimately will help you to grow.

Affordable Social Media Management: Is it Less Expensive?

Hiring someone in house to take care of your social media platforms might be something you’re thinking about, but when it comes to affordable social media management you might think twice.

It is actually three times more expensive to hire an employee in house than it is to work with an outsourced agency. Salaries and benefits can add significant costs to your company, not to mention management and training time.

If you are looking to save on cost, using an agency can be great – not only for your budget, but for getting the most out of that budget as well. Agencies know how to maximize your precious dollars by using their tried and true best practices. So even if there is a cost comparison, your budget is being put to much better use.

An agency can push your dollar through their understanding of the structure and social media strategy behind targeted campaigns. You can properly plan out your budget and know exactly what your money is going towards, rather than hoping it is being wisely spent on the time of non-experts.

Keep in mind that if something is being offered at a significantly cheaper price that there is usually a reason for it. It’s known that the common saying ‘you get what you pay for’ stands true when it comes to social media.

Time is everything

If you aren’t experienced with social media, then you should know that social media management is a lot more time-consuming than you might think. Social media done right requires strong strategy, content creation, ongoing engagement and communication, page updates, ads, analytics, and more.

Trying to take care of all of this on your own is bound to steal a lot of your valuable time which ends up costing your company money. If you are a business owner or full-time employee with other important responsibilities and deliverables, then that is where your focus should be.

Passing the task off to someone like a more inexpensive intern or part-time employee may seem more affordable, but be prepared to provide them with ongoing guidance, training, management and your time.

Leaving it on the desk of someone who is an expert in other areas of the company pulls them away from actually doing their job. This results in other parts of the company taking a loss. This could also result in the important task being put on the back burner if it’s not seen as a priority.

Take social media to the next level

Affordable social media management is certainly possible, but it will be important to weigh your options in order to get the best return on your investment. Social media should never be seen as something where a half-done job is better than nothing. This powerful tool is a way to actively communicate with customers, advertise for your business and achieve growth.

If you’re looking for someone to help your business with social media management and maximize your budget, Asset Digital Communications is your go-to expert. Contact us today to chat and get started!