b2b digital agency

Post-COVID Tips to Choosing a B2B Digital Agency

Searching for the Top B2B Digital Marketing Agencies

Cutting through the clutter of the digital marketing world can be a daunting task for most business owners and leaders – your time is already at a premium.

Business to business companies need a trustworthy and experienced digital partner to help them manage their B2B digital marketing strategy.

But with concerns regarding COVID-19 and a post-pandemic recovery swirling, choosing the right B2B digital agency for your business can be even more daunting.

Check out our tips for finding the top B2B digital marketing agencies that can help your B2B business recover, post-COVID.

Find a B2B Digital Agency that Understands Your Budget & Needs

The first step in this process, regardless of a pandemic, is to understand your needs. The more clearly you can articulate your business needs, in terms of web development, search engine optimization (SEO), social media marketing, video production, etc., the better your conversations with potential agencies will be.

You should also have a strong understanding of your budget and what you’re willing to spend, where. When it comes to B2B marketing strategies, there is no one-size-fits-all price – it’s not new tires for your car.

A top B2B digital marketing agency’s marketing team should be able to work within any reasonable budget. Provided you set realistic expectations.

Demand Full Transparency for Your Small Business

Perhaps the most basic – and overlooked – red flag when dealing with digital agencies is a lack of transparency.

Review your small business’s potential agencies’ websites. If you can’t find an address, employee or executive bios, and a client list, then they likely aren’t worth your time. Basically, if an agency looks like it’s hiding something, it probably is – and that’s a risk you don’t need to take during a post-pandemic recovery.

For the Top B2B Digital Marketing Agencies, Credibility is Critical

While doing your research into potential agencies, make sure to determine both their credibility and experience. Check out client testimonials – do they seem sincere and authentic?

This is especially important as you try to find the right team to help you navigate the uncertain waters of a post-pandemic recovery economy, so take it seriously. Ask for client references, including one from a less-than-stellar account. All agencies have had clients and experiences that didn’t go as planned – how they dealt with those issues can often be more valuable information than their success stories.

Give these references a call, rather than an e-mail; you might be surprised how much more information you can get from a direct conversation.

Lastly, do your agency choices have a decent website? Does their website rank high in search results (showing off their ability with SEO)? How well do they maintain their social media/online presence?

If they don’t maintain their own, how can they manage to help you recover in a post-pandemic world?

If you’re hunting for the right B2B digital agency for your business, give Asset Digital Communications a call, and book your free, no obligation consultation today!