How to Choose a B2B SEO Company

You must be careful when choosing an SEO agency to work with. If you’re a B2B company, you need a firm specialized in B2B digital marketing, who knows what toolsets and strategies are the most efficient.

When trying to attract more visitors to your company website, Search Engine Optimization is your best friend. It’s the most efficient tool without major financial input for organic traffic generation.

Since SEO is rather complex, that’s why it’s best to leave it to professionals. You might want to sign on to a full-service B2B SEO agency with strong SEO capabilities that do all the work for you.

We know all the tricks of the trade, so you can make sure your business strategy will be in good hands.

What Does A B2B SEO Company Do?

You must provide value and convince search engines that your website is useful to customers. And that’s what a B2B SEO company helps you achieve.

SEO touches on all aspects of digital marketing strategy and the most powerful benefits go beyond on-page and off-page optimization. There are three main components of website optimization:

  1. Off-page SEO
    As the name suggest, off-page SEO happens outside of your business’ website. It refers to actions taken by other reputable sources that impact your rankings for a given search term. A great example of off-page SEO is external link building, such as a link to your site from a blog post on another site.

  2. On-page SEO
    On-page SEO happens exactly where you’d expect it to: on the page you’re looking to rank. This includes keywords, user experience, headings, meta descriptions, and creating content that is relevant and useful.

  3. Technical SEO
    Technical SEO is where most marketers get confused. This refers to the behind-the-scenes work to ensure your website is fast, mobile-friendly, and fully optimized.

Why is B2B SEO so Important?

  • B2B SEO generates organic traffic
  • It gives major recognition with content marketing
  • It drives greater results with mobile devices

Top Seven Things To Consider When Choosing a B2B SEO Agency

When you are picking a B2B SEO company to work with, there are seven things that you must consider to achieve your goals.

1. White Hat SEO Techniques

First and foremost, you’ll want to look for companies that use white hat SEO tactics to boost your page rank on Google searches instead of black hat techniques, which can actually be detrimental to your business’ SEO efforts.

White hat SEO techniques work in alignment with Google’s algorithm, helping your landing pages to increase search volume organically. As Google’s algorithm adapts over time, your pages will still remain relevant and high-ranking.

This effective B2B SEO strategy includes targeting the correct keywords, creating high-quality content, and using legitimate links for both internal and external link building.

Unlike white hat SEO, black hat SEO aims to cheat Google’s algorithm to quickly achieve high rankings. This includes keyword stuffing, link cloaking, link farming, and other unethical link building and SEO techniques.

While these may boost search results page rankings and increase organic traffic in the short-term, it will likely hurt your business over time. Black hat SEO does not provide a long-term solution and therefore is not worth wasting your money on.

2. Experience

Before signing on with a B2B SEO company, you’ll want to double check that they know what they’re doing. Thorough research on an agency and its experience ensures you know exactly what you’re getting into.

First, you’ll want to ensure the agency has experience in your industry, as they’ll have a better understanding of your target audience and products or services. Check out their case studies and portfolio of past projects to see what work they’ve done for similar clients.

3. Good Reputation

In addition to asking the company directly, you should also look them up on review sites to see what past clients have said about their experience with them. Client testimonials and reviews on Google, Facebook, and Yelp can provide a lot of clarity on the real results an agency delivers.

If you aren’t sure what type of SEO services you need or how to find a content marketing agency, try asking for recommendations from your personal and professional network. These days most companies invest in digital marketing, so recommendations are a great way to find an effective agency you may have otherwise missed online.

4. Communication

A reputable SEO agency is easy to get a hold of and quick to respond. They should be transparent about their experience and portfolio and be able to offer clearly-defined plans with benchmarks for success.

Communication is essential between partners, so if it’s off at the beginning, you might want to reconsider signing the contract. For us at Asset Digital Communications, it’s crucial to get to know each other and to be sure communication runs smooth.

5. Marketing Tools

The marketing agency you work with should have all the tools they need to effectively manage your campaign, leading to better results and money well-spent. Using keyword research tools and metrics trackers can help your campaigns run more smoothly and efficiently.

6. Location

Physical location is necessary in some cases. For example, if you are selling a product/service that is bound by location. You might want to hire a B2B SEO company that knows the demands of the customers in that region and has some connections there.

7. Availability

The last especially important thing is making sure the B2B SEO company you’re about to sign on is available for your business and won’t neglect you and your goals because they’re short of capacity.

Putting the Pieces Together

Let’s recap what you have to consider when choosing a B2B SEO company to work with.

  1. They should use white hat SEO techniques that produce legitimate, long-term rankings on search results pages.
  2. They should be experienced in your industry with a portfolio that shows a track record of success.
  3. They should have a positive reputation with past clients on online review sites.
  4. They should be able to provide clear, effective, and timely communication.
  5. They should use marketing tools that increase your chances of success and make it easier to run campaigns.
  6. They should be knowledgeable about your area and available to take on your projects.

We hope that this article was helpful. If you think we’re the B2B SEO company you’re looking for, we’d love to hear about your goals and requirements. Reach out to us and let’s build something great together.