b2b social media agency

How to Choose the Best B2B Social Media Agency

In general, there are two key things to keep in mind when choosing a B2B social media agency for your B2B company: what kinds of services will best benefit your business, and your budget.

The last thing you’ll want to do is invest heavily in a particular strategy simply because it might work for your competition. Rather, in order to best weigh the benefits and dangers, see how important a social media presence really is for your niche. Then turn to a B2B social media agency to help improve specific element of your strategy – not necessarily take it over completely.

You’re looking for help, after all, not a new Chief Marketing Officer.

B2B Social Media Agency Pricing

Let’s talk about costs. Most B2B social media marketing agencies offer a variety of pricing plans and payment options. The best agencies will provide you will several plan options, and help you settle on the one that will be best for your business right now.

Usually, social media marketing agencies can charge anywhere from $20 per month for basic services, to several-thousand-dollar plan packages. But remember, you get what you pay for, so make sure to choose your B2B marketing partner wisely.

5 Key Points to Consider While Searching for a B2B Social Media Manager

These 5 key points are a great place to start when it comes time to hunt for a social media manager or agency that can help you create a social media marketing strategy that works:

  1. Ask yourself “Is it best to find a local agency, or can I cooperate with agencies from around the world?” You’ll likely want to stay as local as possible, but this is still an important question to ask yourself, as it will help narrow down the possibilities.
  2. Try asking around to find an agency with experience in your industry. You’ll be surprised at how many B2B social media agencies won’t make this cut.
  3. Check out some niche- or industry-specific case studies they’re worked on. How many resonate with you? Remember, it isn’t all about the numbers anymore – content creation has become just as important for a successful B2B social media strategy!
  4. Look for agencies that offer specific plans and services that you’re seeking. There’s no need to overpay for things you aren’t going to need.
  5. Lastly, don’t dismiss the human factor. Remember, human contact is at least as important (if not more so) in B2B as it is in B2C. You’ll want to have a team of people you know you can trust with your social presence connecting with your audience.

According to recent findings, 28% of small businesses trust digital marketing agencies (source) with their social media strategies. That means that potentially 28% (or more) of your competitors are also seeking professional marketing help.

It’s past time you took control of your social media performance too!

Let our team of professionals at Asset Digital Communications help you grab that control! Book your free consultation today!