Augmented Reality In Business

Augmented Reality in Business Transformation

Technology is constantly evolving and as marketers, we must evolve our strategies to adapt to the changing marketing landscape. Augmented and Virtual Reality are two of the pioneering technology right now. Statista projects worldwide AR/VR spending will rise considerably through to 2024, reaching 72.8 billion U.S. dollars. Most of this spending is expected to happen in the commercial sector.

So, what is Augmented Reality?

Augmented Reality is a “technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.” Nintendo’s Pokémon Go App or Instagram filters are the perfect example of augmented reality.

How to benefit from Augmented Reality in business?

If the customer cannot come to you, take your store to the customer enabled by Augmented Reality.

AR is being leveraged by many businesses and big brands to offer their customers the ability to experience firsthand how their products would suit them. There by accelerating their decision-making power.

Sephora & AR Enabled Makeup Trials

The beauty company Sephora introduced the AR enabled makeup trials for lipstick, blush, lashes, eyeshadow, and more in their app. This app was originally designed for online shopping and this tool enables the prospective customers to buy their products when they can’t visit the stores. The customer tries on the products virtually on their faces in real-time. This makes the app fun and offers a new experience to the audience.

IKEA & the Customer Experience 

IKEA uses AG in a similar fashion, where it lets the customers experience how IKEA’s furniture would look in their homes. Customers are fascinated to see a virtual piece of furniture in their homes and see what it would look like if it were there. For many this is even better than going to a store because they can see immediately how that piece works with the rest of the décor.

Converse AR Shoe Sampler App

The shoe company is offering an AR-enabled Shoe Sampler app. The app lets customers visualize how Converse shoes would look on their feet.

Apps in the past required to drive the customers to the market. These apps deeply engage with their customers. The immersive experience will reduce the time taken for buying decisions and ultimately boost conversion and overall sales.

AR Enables a Unique Immersive Reality

AR-based social network is a thing now. Millions of users are creating AR videos and location-based messages and sharing them in their network. Snaappy is one such platform that offers its users to create and experience location-based AR throughout their own cities with other Snaappy members. WallaMe is an interesting concept that which encourages you to hide messages in real world. Like Pokemon GO, it allows people to leave messages based on AR anywhere and on anything like a wall or window. The WallaMe-using friend is shared with a location which will show him where to look and view the message live.

Enhanced Customer Experiences with AR

AR can engage customers because it offers a new experience. Companies using AR have already reported their ROIs. The versatility of the technology permits businesses to use it in the most advantageous manner. This can involve HoloLens or Magic Leap goggles or simply incorporating it in the mobile apps. There are many ways of using AR with the goal to increase sales, enhancing customer experience, offering workplace training, or offering immersive and interactive encounters.

AR is New and Exciting

AR in 2021 is considered advancing and unique and thus a prominent technology to be utilized by businesses. Be adopting AR in your business early-on you can offer ground-breaking customer experiences.

We have clearly established that AR in business offers better customer journey as well as better understanding of your products and services. We want to motivate you to take the first step in understanding AR and how it can strengthen your business.

Hungry for more on Augmented Reality & Digital Marketing? 

Curious about Virtual Reality & Digital Marketing?