As a business operating in the 21st century, you are an active part of the technological revolution that has gripped the world. Whether or not you directly tackle technological advancement in the corporate sector, you receive the benefits of digital marketing which make you a front player in your niche.

The importance of a digital marketing campaign for businesses, especially for future business growth, cannot be understated. This article provides a comprehensive insight into just how important digital marketing services are, and how you can leverage it to appease your target audience and the digital world at large.

The General Importance of Digital Marketing

Before we dive into some very specific benefits of digital marketing, let’s discuss why it is important in general.

According to a report by Emarsys, around 3.2 billion social media users are active every day, which is about 42% of the population. This scale is one of the biggest benefits of digital marketing.

For starters, internet marketing allows you to remain on the same level as your competitors. If you do not have a digital marketing strategy in place, then you are automatically falling behind your competitor, since they surely do have one.

Secondly, a cohesive digital plan means that you are inadvertently working towards creating a stronger online presence. This is not only beneficial in terms of promoting your products and services and getting the perfect conversion rate but is also a means of building a relationship with your audience.

Lastly, digital marketing allows you to make the most of some of the most potent marketing tactics simultaneously: you get to employ a mixture of content marketing, email marketing, social media, and online advertising!

Businesses cannot ignore the flexibility and influence digital marketing provides in today’s age. Digital marketing provides an unparalleled ability to track customers through the funnel, use multiple forms of media, build thought leadership online, and access new potential customers across the world.

However, there are certain disadvantages or challenges to digital marketing as well, like it needs detailed technical knowledge, can be time-consuming, and increasingly there are security and privacy issues that are cropping up as well. That being said, the benefits outweigh the disadvantages if digital marketing is used smartly.

But if these alone aren’t reasons enough for you to invest in your digital marketing strategy, let’s look at some more benefits of digital marketing to convince you!

Benefits of Digital Marketing

1. Digital marketing is cost-effective

In comparison to traditional marketing, digital marketing really is cost-effective. Where you are spending loads of money on traditional marketing methods such as TV, radio, and print ads, you spend only a minimal amount of money on online advertising campaigns and marketing campaigns.

Digital marketing allows you to utilize social media apps like Facebook, Instagram, and Twitter. These can be used for free, and if not, they have quite feasible pricing systems that most online businesses and even other types of businesses can afford.

In short, digital marketing is lighter on the pockets and is, therefore, a good option to invest in.

2. Digital marketing helps you connect with the customer

The way you treat your customers can really make your business stand out.

Through digital marketing, you get to use your online space to reach out to your customer. This makes it more straightforward for you to understand their preferences and then treat them accordingly.

Through digital platforms, you can create an online community of loyal fans and followers (in the US and Canada) – even if you are a small business.

3. Digital marketing helps you target the right audience

One of the most amazing benefits of digital marketing is the ability to target audience segments across regions. This is especially useful if the majority of your customers are in US and Canada.

Digital marketing platforms are able to track user behaviour online and build user personas or traits that you can target as a business owner. This information can then also be used to define the content that you build so that it can resonate with the audience.

4. Digital marketing helps you build a predictable lead pipeline

Marketing feeds into sales, and the ultimate goal of your digital marketing campaign is to build a pipeline for your Sales team. Digital marketing can help you build a high-quality sales funnel that is predictable and sustainable.

Lead generation campaigns are a great way to generate leads and nudge them through the funnel with targeted content (depending upon the audience segment). In effect turning traffic into brand enthusiasts.

5. Digital marketing lets you measure your campaign performance

Unlike traditional offline marketing where there is limited analytics available to analyze the performance of your campaign, digital marketing puts a wealth of data in your hands to play with.

From when the ad or post is clicked until the point the visitors leave your landing page can be tracked with precision. This is great for measuring ROI and optimizing your campaign. However, it’s important you prioritize the right kind of data to measure –

• Cost per click
• Customer acquisition cost
• Customer lifetime value

6. Digital Marketing is a great equalizer

If you are a small or medium-sized business, digital marketing gives you the opportunity to compete with large enterprises as well. Large companies obviously have huge marketing budgets, but digital marketing thrives on analysis and optimization, and not necessarily on how big your budget is.

If you create high-quality and relevant content that ranks for long-tail keywords, you don’t necessarily have to pour in huge sums of money into your campaign.

7. Digital marketing can help you influence the buyer’s journey

According to a GE shopper research study, 81% of customers research online before making big purchases. The buyer’s journey starts with a simple online search nowadays. They begin to research online, compare products and read reviews. By using digital marketing you can reach them where they are – whether it’s search, social media or videos.

Influencing the buyer at the beginning can reap dividends when it comes to conversion as they will prioritize you over the competition.

The Bottom Line

While mastery of digital marketing requires deep technical knowledge, it is worth the effort. The flexibility, scale, and data that digital marketing provides make it impossible to ignore.

To reap the advantages of digital marketing, you must invest in your digital plan today! Get in touch with a seasoned digital marketing agency in Toronto like ours and let’s talk about a strategy that will work for your business.