Integrating SEO and PPC to Improve Digital Marketing ROI

From the first clickable banner in 1993 to the present day; digital marketing has evolved to become…


PPC versus SEO for B2b

PPC vs. SEO: Which is Best for Your B2B Business?

Today, businesse­s, particularly those operating in the B2B sphe­re, find themselve­s engaged in…


picture of laptop and ppc on the screen

Step by Step Guide to Finding and Selecting a B2B PPC Agency

The digital marketing landscape changes very fast. You may already know the benefits of a good…


PPC Campaign

How to do PPC Campaign That Rocks

Pay Per Click (PPC) is a model of internet marketing where the advertiser pays a certain fee every…


benefits of ppc

Understanding the Benefits of PPC for Your Business

If the goal is to enhance your business’s online visibility, it’s worth considering the strategic…


Content Marketing Benchmarks

What is SEM?

What Is SEM In Digital Marketing? Digital marketing is a vast field that involves several…


PPC For Leads and Sales

How to Improve PPC Performance for More Leads and Sales

PPC is often a lynchpin of any digital marketing campaign so many people will be wondering how to…


picture of laptop and ppc on the screen

Guide To Find & Choose A B2B PPC Agency

The digital marketing landscape changes very fast. You may already know the benefits of a good…


PPC Management Services

8 Types of PPC Management Services

Businesses make $2 from every $1 spent on PPC campaigns and PPC visitors are 50% more likely to…


Best Guide to B2B PPC Advertising

Best Guide to B2B PPC Advertising

Did you know that more than 70% of buyers in the business-to-business space use search engines when…


Product launch digital marketing strategy

Tips to Craft a Digital Marketing Strategy for a New Product Launch

Did you know that 95% of customer product launches fail every year? One of the most common reasons…


Hotel Digital Marketing Strategy

How to Develop a Digital Marketing Strategy for a Hotel Business

Besides food, water, and shelter, we now also consider the internet as a basic necessity of life.…


PPC Cost Estimator

A Simple PPC Cost Estimator for Small and Medium Sized Businesses

Pay-per-click (PPC) advertising can be a highly effective tool for digital marketers. Small and…


Pay Per Click Strategy

Strategizing PPC: Ontario and Local Keyword Considerations

You could be on a mountain in the Swiss Alps oran island in Tahiti, or even be cozied up in a…


Social Media Marketing Alternatives

What are some alternatives to social media marketing

According to some experts, relying too heavily on social media marketing can be a pretty big risk.…


SEM Statistics

Vital Search Engine Marketing Statistics for 2024

With how much we’ve all come to rely on search engines to find all kinds of content, it’s no…


online marketing of financial services

What You Need to Know About Online Marketing of Financial Services

Financial services online marketing is highly competitive. Many businesses in the financial sector…


SEO and PPC Strategy

A Concise Explainer: What is SEO and PPC

Ever wondered what is search engine optimization (SEO) and pay per click (PPC)? Before you draw any…


Internet Marketing And Seo Company

Tips to Finding the Right Internet Marketing and SEO Company

Finding the right internet marketing and SEO company that can accelerate your business growth is…


How To Improve PPC Performance

How to Improve PPC Performance When All Else Fails

PPC advertising is perhaps the most effective form of digital marketing. As you're likely already…