Is Cheap SEO the Right Solution for Your Business In Toronto?
Not all SEO services in Toronto are created equal. If you plan to invest in improving your SEO rankings, it’s important to ask yourself the following questions: Do you know the difference between a reputable SEO and cheap SEO in Toronto? Which type of SEO agency should your business work within in order to achieve the results you’re after?
Choosing the right digital marketing agency can make all the difference when it comes to SEO. But when comparing the offerings of the different SEO marketing agencies in Toronto it can be hard to tell them apart. At first glance, they offer similar services, such as writing articles and building links to your site. So, where is the difference?
In this article, you’ll discover the difference between high-quality SEO services and cheap SEO services, and what to expect if you hire each one.
Bespoke Solutions vs. One Size Fits All Service
Have you wondered how the cheap SEO companies in Toronto can offer their services at such low prices? That’s because they use a cookie-cutter approach that increases efficiency and maximizes their profits, not yours.
Any project these low-cost SEO companies take on will get the same exact service. But how can you use the same SEO strategy to help a large manufacturing company rank on major search engines as you would help a small chiropractic clinic reach new customers in their local area?
Even if two websites are in the same industry, every business is unique. They have their own target customers, branding, web designs, and SEO needs. You simply cannot use the same SEO strategy every time and expect the same results.
Instead, your company deserves customized marketing services designed specifically for your business, your industry, and most importantly, your goals. When it comes to internet marketing, a one size fits all approach simply does not work.
A reputable SEO provider will want to understand your company, industry, and digital marketing strategy more in-depth. Their SEO experts will help your marketing team figure out the demand, weigh the competition, and advise the best approach to dominate the search results.
Frustrating Customer Service vs. Long-Term Relationship Building
Do you remember the last time you tried explaining to a customer support representative, but they didn’t seem to understand your problem? It probably was a frustrating experience you don’t want to repeat.
Cheap SEO companies are notorious for providing their clients with poor customer service. Their one size fits all approach means their customer service solutions are just as cookie-cutter as their web development and search engine ranking strategies.
Because your account manager won’t know much about your specific SEO needs (and oftentimes not much about SEO in general), it’s almost impossible to get your questions answered. And if you’d like to discuss strategy, don’t even try! They won’t listen to you.
The problem is, that these low-end, affordable SEO companies have no interest in building long-term relationships with their clients. To them, it’s all about the transaction. You continue to pay month after month, so they continue to use their templated approach month after month.
With a reputable SEO company in Toronto, you’ll get high-quality customer service that actually solves your problems. By creating a meaningful connection with your team and fully understanding your business, they can provide long-term solutions that are specifically tailored to your exact needs.
Low Quality Work That Ruins Your Business’s Reputation vs. High-Quality SEO Services That Boost Sales
Let’s face it. You get what you pay for. Cheap SEO services don’t have enough funds to do the two critical tasks needed for good search engine rankings– writing engaging, keyword-rich content and creating high-quality links to and from your business’ website.
A single piece of well-written content can easily cost hundreds of dollars to publish. To offer marketing services at such low prices, companies have to hire cheap writers who often lack the skills and experience needed to create high-quality content.
Instead of getting the work you were expecting from SEO experts and skilled writers, you’ll get poorly-written articles that may never rank on search engine results pages.
Even if they manage to rank you on the first page of Google, the visitors won’t find the content valuable. Because they didn’t find what they were looking for the first time, it’s unlikely that these visitors will ever return to your website. Rather than establishing your business as an authority on the subject, these poorly written articles hurt your reputation instead.
Not to mention, cheap digital marketing companies may use blackhat tactics to get your site ranked. These frowned-upon tactics involve pointing links from sketchy websites to your site, which lowers your reputation in the eyes of the search engine.
Search engines have become quite skilled at spotting when marketers cut corners by using blackhat techniques and will penalize them. The effects on your SEO rankings can be long-term. In some cases, it can be challenging to ever recover from them.
Cheap SEO Companies That Waste Your Most Valuable Resource vs. Reputable SEO Experts That Spend Your Time Wisely
Most importantly, low-quality SEO services waste your two most valuable resources: time and money. There’s always a constant stream of back-and-forth communications to get corrections and revisions, lag in email response time, and a deadline that always seems to get pushed back.
Not only is this extremely stressful for your marketing team, but you’re also losing precious time that could be spent doing other tasks to run your business, attract new customers, and boost sales.
Eventually, you’ll probably end up firing the cheap agency and hiring a more reputable one that can get the job done right. During that period, you could have gotten pages ranked on the first page and started finding new leads for your business.
What if my business can only afford cheap SEO Toronto services?
Hire an SEO Consultant
If you can’t afford to get an SEO agency to do all the work, consider hiring an SEO consultant instead. Costs will be more affordable. Typically, you pay by the hour.
You can engage them to plan out a strategy, get recommendations, and guide your team. They will also provide accountability to make sure your team is doing the work correctly.
Ask The Right Questions
When finding a low-cost digital marketing company to work with, it’s important to ask the right questions. Your conversations with them should provide a clear picture of the services they can offer and the strategies they plan to use.
For starters, here are a few questions to ask:
- What experience do you have in our industry? Can you show examples of similar work you’ve done?
- How does your agency measure success? What metrics do you measure?
- How do you communicate with clients? What is your reporting process like?
- What processes and strategies do you plan to use?
- What results can I expect? And how long will it take to begin to see these results?
- Can you estimate the exact costs of the services my business requires?
Choose a Company Based on Listings and Referrals
Even in our Internet era, word of mouth is still one of the best ways to find cheap SEO in Toronto. When selecting a digital marketing agency, it’s crucial to read listings on review sites and ask around for referrals.
Though a marketing agency’s website may boast happy clients and high-quality services, its customer reviews may tell a whole different story. Because companies cannot delete negative reviews on these sites, you’ll get a clearer picture of the level of quality they offer clients.
Ask around your personal and professional networks to see what SEO services other people are using. Clutch and UpCity are two such platforms in Toronto where you can find genuine reviews of SEO and digital marketing companies.
Go With Your Gut
Finally, you need to follow your gut. If your instincts are telling you that a marketing agency isn’t right for your business, you should listen.
A good agency is professional, responsive, and easy to work with. Pay attention to any concerns you have and any red flags you run into while researching the company.
Conclusion
Now that you’ve learned what you can expect to get by hiring a cheap SEO Toronto service, let’s come back to the original question. Do you think it’s a good idea to hire a cheap SEO service?
An SEO Expert Can Help You Increase Your Traffic.
Hopefully, by now, your answer is no. Though hiring a cheap SEO company may save you money upfront, it won’t give you the long-term success you’re looking for.
If you’d like to hire a professional SEO agency in Toronto, we’d like to provide you with an option. Feel free to contact us by clicking here and leaving your details.
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