Asset Digital Communications

Content Marketing

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Content has become a foundational part of digital marketing because it brings growing volumes of new potential customers to your website. content is a proven method for growth whether your marketing goals are increased brand share, wider business awareness, or growth of your loyal base.

When businesses invest in high-quality content, every measure of their digital marketing plan shows improvement.

Content Marketing’s Proven Benefits

Content marketing enables new and existing customers to learn about your products and services. High quality content on the website is one of the most effective methods when it comes to building trust, assisting consumers through their buyer journey, and ranking on page 1 on Google.

There are many more benefits of Content Marketing:
  • Increase your online visibility
  • Generate traffic to your website
  • Increase leads to your website
  • Build social media traffic and followers
  • Build your brand's authority
  • Educate your customers, demonstrate expertise to your industry
  • Create trust in your company and services
  • Increase backlinks to your website

While traditional marketing methods really focused on pushing the message out through various channels, content marketing is picked up by the search engines and delivered to hungry consumers looking for that content!

We Get Results

Custom Furniture Manufacturer

Content Marketing Agencies in Toronto689%

Increase in Conversions in 90 days

Wholesale Food Distributor

Content Marketing Agencies in Toronto430%

Increase in website traffic in 12 months

Organic Nutrition eCommerce Business

Content Marketing Agencies in Toronto1287%

Increase in organic website traffic in 6 months

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There are so many opportunities to create high performing content!

Get Inspired With Our Wide Range of Services

  • Blog Content
  • Case Studies
  • Company News
  • E-Books
  • Email Marketing
  • Infographics
  • Newletters
  • Presentations
  • Press Releases
  • Product Announcements
  • Social Campaigns
  • Videos
  • Webinars
  • Website content
  • White Papers
  • Testimonials

Asset Digital Communications creates content across a wide range of industries, the content and tone adapted to our clients’ brand and digital marketing objectives. If you would like to learn how our professional content teams can create engaging, high-quality content for business, get in touch.

Create An Effective Content  Marketing Plan

Content is at the core of today’s best performing online marketing strategies. there are many important aspects to making Content Marketing an effective part of your SEO, blog, or lead generation campaign.

Content on your website helps your audience solve specific and relevant problems. They move through their buyer journey to the purchase stage with your valuable content they have found during their search.

One crucial part of content marketing is developing buyer persona. a buyer persona can be defined as a highly detailed description of your ideal customers. when developing these personas, we look at their needs, values, socio-economic traits, and even details such as how they think, buy, and why they make certain buying decisions.

Our experience has shown that stronger content performance is achieved when buyer persona is part of the content strategy.

Buyer Persona Benefits All four Ps of Marketing

Content Marketing FAQs

Content marketing is a form of digital marketing focused on creating, publishing, and distributing SEO content for targeted audiences online. It is used by businesses to achieve goals like attracting and generating leads, expanding their customer base, increasing online sales and brand awareness, and engaging an online community of users.

Content marketing attracts new customers by creating and sharing valuable free content.

B2B content marketing uses content to expand your business’s audience, improve and build brand affinity. Thus, driving leads and sales by appealing to other businesses.

Content Marketing is permissive meaning it is discovered by the consumers and, they consume it whenever they want to; they have given their consent to be marketed to.

Traditional Marketing is an interruptive way of marketing. This means advertisements or promotions reach customers whenever and through any channel’s marketers like.

Lead generating content is content packaged into lead magnet resources. This content can be guest blogging, quizzes, and survey, upgrading landing pages, long-tail SEO, producing high quality content and so on.

Create a Content Marketing Strategy to Grow Your Business involves many steps such as setting your goals, establishing KPIs, building personas, assessing your current position, finding best channels, deciding on content types, and finally creating a content calendar.

Today more than ever, content marketing is important to business. Lets explore why. As millennial professionals continue to influence market trends, consumer culture and marketing strategy has undergone a drastic change. With seemingly endless options for goods and services, content marketing has become the new frontier for finding targeted audiences and new customers, getting their attention, and keeping it. So why is content marketing important for your business? A successful marketing campaign aims to cultivate loyalty, and content marketing is a key piece of campaign strategy. Then, customers and clients will return again, spread the word through social media platforms, and help build the brand.

So the question is, how do we generate new traffic to our website, widen our influence, and promote customer loyalty? Simple. We offer them something valuable, even before before any purchase is made. Enter stage left: Content Marketing.

Content Marketing is Important to Business

Content Marketing is important to business  because it builds your online reputation.  Let’s take a closer look.

Content marketing aims to provide viewers with valuable content, such as blog posts, videos, infographics, presentations, social media posts, and even memes. By offering value, you’ve already enticed your viewer and begun to build brand trust. More importantly, you’ve offered them a sense of delight or discovery.

Value can mean many things to many different types of audiences, which is why it’s important to know exactly who your campaign is speaking to. Perhaps you need to reach information-hungry millenials who crave instant, shareable content that’s humorous, inspirational, or just plain helpful. Perhaps you need to reach professionals with a desire for deeper knowledge who prefer videos or presentations. No matter who you’re targeting, one thing is for sure: you need to give your viewers something valuable.

This concept of offering something to a viewer before they’ve even clicked “buy” or “register” lies at the heart of new inbound marketing strategies. After all, using the old way of demanding business from new clients with aggressive call-to-action statements (“Buy today!”) just doesn’t work any longer. In fact, if that’s the first impression your viewers get online, you’re likely to appear desperate and scare them away. Why should the discerning shoppers of today trust your company?

How can they know if you’re a credible and reliable supplier? 

It’s transmitted in your content marketing!  Any company can express their desire for new business, but few can offer a true sense of value in today’s digital space. (Its trickier to communicate value in today’s anonymous digital space) By enticing viewers with relevant, quality content, you’ve already demonstrated your ability to make their lives better.

Whether you’ve made them smile, instilled joy, or inspired them to think differently, leading with generosity in your marketing strategy will lead to more engagement, and sales. It also builds an authentic sense of your brand’s personality and encourages viewers to “buy-in” to what your organization stands for.

So you can see that content marketing is important to business, especially today! If you’re not sure how to get started with your inbound or content marketing strategy, here’s one simple hack you can use today to get on your way!