The Benefits of Digital Marketing Are Undeniably Powerful
It’s essential to get the strategy right to unleash the power of online marketing for your business. It’s no surprise that more companies are looking for a trusted digital marketing agency.
If you have requested a quotation or received a digital marketing agency price list pdf, you may find it confusing. There are important considerations buried in the details.
Not all digital marketing agencies are alike. Most specialize in a just few areas. They may focus on certain industry verticals. Or they may focus on a set of services, such as Pay Per Click advertising, Social Media Marketing, or SEO. It’s not surprising that businesses report confusion when it comes to selecting a digital marketing agency. We are here to help you on your journey.
Our digital marketing pricing guide can help you determine how much you should be paying when working with an agency, and what you can expect for that investment.
For small to midsize businesses, costs can range anywhere from $2,500 to $12,000 per month. However, the more important question is: what is the right investment to achieve your business goals?
Digital Marketing Pricing
How Much Does Digital Marketing Cost?
Service | Average Price Range | Packages & Pricing |
|---|---|---|
Social Media Marketing | $1,500 – $10,000 per month | View Our Packages |
Lead Generation | $1,500 and up per month | Custom Work |
Search Engine Optimization | $795 - $5,500 per month | View Our Packages |
Email Marketing | $295-$4500 and up per month | Custom Work |
Pay Per Click Advertising | $400 per month or 15% of ad spend | View Our Packages |
Web Design and Development | $2,500 and up per month | Custom Work |
Factors Affecting Internet Marketing Prices
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Your Company Size
It’s beneficial to partner with an agency that works with your business size. For small businesses, they don’t benefit from an agency that works with large, international corporations. Their needs differ. Choose a firm that specializes in your company size.
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The Agency’s Experience
It’s essential to partner with a firm that has experience. The challenge is determining that during your evaluation process. If they have been around for a long time, it may demonstrate their knowledge. A more experienced agency might command higher fees, but this should translate into better value for you as the client.
The digital marketing landscape changes quickly. They need to know the latest trends, so you don’t get left behind by your competitors.
The most difficult part of our work as digital marketers is getting the strategy right. This means being able to understand your business and industry, the competitive drivers, and the unique nuances that are part of your world. The quality of the questions the agency asks will shed light on their ability to understand your business and therefore create the right strategy. Your best avenue to determining fit is in the sales consultation process.
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Agency Pricing Model
There are different agency pricing models. One of the common ones is project-based. You pay a set amount for a specific deliverable. You’ll see this frequently for web design projects.
Some agencies use performance-based pricing. Both you and the agency will determine the right metrics to track. For example, it could be an agreed percentage of sales the agency brought in from the marketing campaign. Compare this to hiring a sales rep on 100% commission. That sales rep would focus on closing deals on the easiest products to sell. This will bring in short-term revenue, however, this model does not build a long-term client relationship. In the same way, performance-based agencies are hired guns with one focus – maximizing their income. A performance-based model focuses on short-term goals with no attention to building the shareholder value of your business.
This agency uses the retainer model, where you pay a pre-determined monthly fee based on the services you need. In exchange, you will get ongoing deliverables focussed both on performance and maximizing your company’s shareholder value. In other words, you get the best work and solutions based on a longer-term view of your business, delivered in monthly reporting that shows immediate performance and accountability.
Our focus is on delivering performance now and into the future. Over time your business builds a relationship of trust and confidence with us, your agency partner team. And because we are a full-service agency, we can continue to deliver value over time, as your business and needs grow.
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Your Timeline
Not all digital marketing strategies are designed to deliver full impact immediately. Most work takes time to implement and see concrete results.
For example, PPC advertising can be fairly fast-acting. A web design project is delivered to a specific short-term timeline. On the other hand, SEO strategies take time to show their full impact. However, when digital marketing strategies are done well, you do start seeing the beneficial impact quickly, with monthly performance continuing to climb when the right team is doing the work.
All teams need a planning timeline so they can organize to deliver to the client's expectations. It’s a good idea to plan your marketing campaigns ahead of time so that your agency partner is positioned for success.
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The Type of Digital Marketing Services Offered
The services offered by the agency will have a significant influence on your monthly fees. Some agencies only provide one or two services. So, you will need several agencies to fulfill your requirements. Or you can work with a full-service agency that will coordinate everything for you.
There are many internet marketing services to generate more leads and sales. Continue reading to have a better understanding of these services.
Examples of Services in a Digital Marketing Agency Price List
Social Media Marketing (SMM)
There is no internet marketing strategy that is complete without Social Media. It is essential because today’s audiences, whether B2C or B2B is on Social Media platforms daily. So, it’s an excellent way to increase brand awareness, generate leads and stay top of mind among your follower base.
Social media marketing services are between $1,500 to $10,000 per month for most clients. If your social media includes running paid advertising, be sure to allocate a budget for ads and ads management.
Search Engine Optimization (SEO)
SEO refers to the work involved to get your pages ranked on the first page of Search Engine Results Pages or SERP. More than eighty percent of consumers search online when they’re looking for products or services to solve a problem. Website developers do not know SEO, and websites will not perform their job of enabling your business to be found by potential customers unless you carry out monthly SEO on your website.
SEO services start at $795 per month. How much SEO does your business need and what can you reasonably expect for the investment? Talk to one of our experts to get your questions answered.
Pay Per Click (PPC) Advertising
Unlike SEO which brings organic traffic and leads to your website, you can also pay for traffic and leads using PPC advertising. PPC advertising is fast-acting and effective. Unlike traditional offline advertising, you only pay when a user clicks on your ads. PPC is a cost-effective option for most businesses to generate leads quickly.
You need to set aside a budget for the agency to manage the ad account, as well as for the actual advertising fees that goes to Google, Facebook, or another ad platform. The amount you should budget for advertising is driven by your industry and competitors. It’s recommended to start with a smaller test budget. Once you’ve found a profitable ad campaign, then you can scale it by spending more.
Digital Marketing Strategy and Consulting
A digital marketing strategy is quite different than a marketing plan. The strategy aligns with your business growth goals and KPIs. The plan defines how these will be achieved.
Today’s strategies are built for multiple channels, called omnichannel, with tactics for each of the relevant channels, such as Social Media, SEO, Email, and so on. Overtime the comparative performance of each channel strategy is measured and evaluated against the key performance indicators and goals that were established at the outset.
Strategy and consulting are customized services. Prior to developing a quote, we will propose a brief call with you.
Lead Generation Marketing
Lead generation marketing is the science of finding businesses looking for your services and converting them into customers through the power of search engines. There are many ways to carry out lead generation based on the business, budget, and goals.
Leads can be generated in so many ways! They can be produced directly on websites, on blogs, across social media, with paid ads, on landing pages to name a few ways. Since no two businesses are the same, no two lead generation strategies are the same.
In order to quote on lead generation, we will want to understand more about your business and goals. Prior to developing a quote, we request a brief call with you.
Email Marketing
Email marketing is one of the most cost-effective strategies. It offers an incredible ROI of $44 for every $1 invested if done correctly.
An email subscriber is highly valued as they want to stay in touch with your business. Keeping these subscribers informed translates into repeat sales, and this has been proven over time. While email marketing can deliver a powerful ROI, doing it well is not easy! Whether your email marketing needs an overhaul, or you’re just getting started, working with experts gets you there faster.
Email marketing works well with other marketing services. The fees for Email Marketing services start at $295 per month, depending on your requirements. Prior to developing a quote, we will propose a brief call with you.
Website Design
Your website is crucial for the success of your online marketing campaign. Regardless, if you do SEO, PPC, or Social Media Marketing, your prospects will eventually land on your website. Your website needs to deliver a great first impression to visitors as well as being a resource customer come back to often.
Web design is typically a one-time investment of $2,500 to $25,000 or more, depending on your needs. Monthly maintenance fees start at $50 per month. Maintenance is essential to keep your website in excellent condition and give users a great experience.
Website design and development are highly customised. Prior to developing a quote, we will propose a brief call with you.
How Much Should You Spend on Digital Marketing?
No matter what industry or size of your business, you can get more leads and sales using digital marketing. But as you can see, there are no one-size-fits-all.
It’s critical to understand what services will deliver your best value in reaching your business goals, and what is the budget needed to achieve that goal. Book a free consultation to learn how digital marketing can strengthen your business success.
