It’s essential to get the strategy right to unleash the power of online marketing for your business. It’s no surprise that more companies are looking for a trusted digital marketing agency to help them with their marketing. If you have requested a quotation or are reviewing digital marketing agency price lists, you may find the many options confusing. There are important considerations buried in the details. We are going to get into all those details here to clear up any confusion you may have. A digital marketing agency is a company specialized in strategic, creative, and technical aspects of online marketing. They formulate strategies to enhance online presence, increase website traffic, and promote customer engagement. A range of services such as SEO, email marketing, social media management, and content creation are employed. These agencies are up-to-date with the latest trends, technologies, and online marketing tactics. By engaging a digital marketing agency, businesses like yours can target specific demographics, track and interpret online consumer behaviour, and achieve sustainable growth in the competitive online marketplace. Partnering with a digital marketing agency can pave the way for a remarkable online brand presence. Each component of a digital marketing agency’s pricing plays a crucial role in a comprehensive online strategy: Digital Marketing Strategy: This forms the foundation of all online activities. It outlines the approach to reach set goals and gives direction to marketing efforts, ensuring cohesive and effective campaigns. SEO: Search Engine Optimization makes your business more visible online. By optimizing your website with relevant keywords, it improves your ranking on search engine result pages, leading to more organic traffic. Paid Advertising: Also known as Pay Per Click (PPC), this involves placing paid ads on search engines or social networks. It’s a fast way to drive traffic and conversions. Content Marketing: This creates and shares valuable content to educate and engage your audience, establishing your brand as an industry thought leader and fostering trust with potential clients. Social Media Marketing: Leveraging social platforms can enhance your brand engagement and loyalty. It also allows you to reach a vast audience and use targeted marketing. Website Design: A well-designed website improves user experience, boosting your credibility, and ultimately, your conversion rates. Email Marketing: This form of direct communication with your customers helps promote products, offers, and maintains customer relationships, fostering brand loyalty. Lead Generation: These activities serve to attract and convert potential customers, crucial for B2B businesses because of extended sales cycles and higher stakes in transactions. Our digital marketing pricing guide can help you determine how much you should be paying when working with an agency, and what you can expect for that investment. Small to midsize businesses can expect to pay anywhere from $1,500 to $12,000 per month. However, the most important question is: what is the right investment to achieve your business goals? It’s beneficial to partner with an agency that works with your business size. The needs of a smaller business vary from those of a large corporate entity. Choose a firm that specializes in your company size. The services offered by the agency will have a significant influence on your monthly fees. Some agencies only provide one or two services. So, you will need several agencies to fulfill your requirements. Or you can work with a full-service agency that will coordinate everything for you. The digital marketing landscape changes quickly. Top agencies need to know the latest trends, so you don’t get left behind by your competitors. The most difficult part of our work as digital marketers is getting the strategy right. This means being able to understand your business and industry, the competitive drivers, and the unique nuances that are part of your world. The quality of the questions the agency asks will shed light on their ability to understand your business and therefore create the right strategy. Your best avenue to determining fit is in the sales consultation process. Implementing digital marketing strategies is not an overnight process; each has its unique timeline that influences the total time it takes to see results. While some strategies, such as PPC advertising, can take effect quickly, others like SEO require a longer duration to reveal their full potential. However one thing is true: if the strategy is effective it will begin to deliver positive impacts relatively swiftly, particularly when executed correctly and consistently. With a competent team at the helm, you can witness steady month-on-month growth in your campaign performance.
Just as your agency team needs a timeline for planning and execution, your own impact over the timeline is equally crucial in driving successful outcomes. This means understanding how much of you or your team’s time is needed and making that commitment to your agency partner. Digital marketing agencies generally operate under four pricing models used in this industry: 1. Monthly Retainer: An agency charges a fixed fee for a set list of services provided each month. It's beneficial for long-term projects with ongoing tasks, offering predictable fees and consistent support. 2. Project-based: A flat fee is charged for a specific project. It is preferred when there's a one-time need, like a website redesign. The cost is based on the project's complexity and duration. 3. Hourly Rates: Agencies charge per hour for their services. This model provides flexibility and is ideal for ad-hoc tasks or when project scope is less defined, but could lead to variable costs. 4. Performance Based: Performance-based agencies are hired guns with one focus – maximizing income, not building sustainable value. A performance-based model focuses on short-term goals with no attention to building the shareholder value of your business.
Our focus is on delivering performance now and into the future. Over time your business builds a relationship of trust and confidence in us because of our ongoing work and regular reporting to you our client. And because we are a full-service agency, we can continue to deliver value over time, as your business and needs grow or change.
There are many services involved in business online growth and sustaining competitiveness. Let us craft a tailored proposal to tackle your most challenging marketing goals: There is no internet marketing strategy that is complete without Social Media. It is essential because today’s audiences, whether B2C or B2B is on Social Media platforms daily. So, it’s an excellent way to increase brand awareness, generate leads and stay top of mind among your follower base. Social media marketing services are between $1,500 to $10,000 per month for most clients. If your social media includes running paid advertising, be sure to allocate a budget for ads and ads management. SEO refers to the work involved to get your pages ranked on the first page of Search Engine Results Pages or SERP. More than eighty percent of consumers search online when they’re looking for products or services to solve a problem. Website developers do not know SEO, and websites will not perform their job of enabling your business to be found by potential customers unless you carry out monthly SEO on your website. SEO services start at $795 per month. How much SEO does your business need and what can you reasonably expect for the investment? Talk to one of our experts to get your questions answered. Unlike SEO which brings organic traffic and leads to your website, you can also pay for traffic and leads using PPC advertising. PPC advertising is fast-acting and effective. Unlike traditional offline advertising, you only pay when a user clicks on your ads. PPC is a cost-effective option for most businesses to generate leads quickly. You need to set aside a budget for the agency to manage the ad account, as well as for the actual advertising fees that goes to Google, Facebook, or another ad platform. The amount you should budget for advertising is driven by your industry and competitors. It’s recommended to start with a smaller test budget. Once you’ve found a profitable ad campaign, then you can scale it by spending more. Your website is crucial for the success of your online marketing campaign. Regardless, if you do SEO, PPC, or Social Media Marketing, your prospects will eventually land on your website. Your website needs to deliver a great first impression to visitors as well as being a resource customer come back to often. Web design is typically a one-time investment of $2,500 to $25,000 or more, depending on your needs. Monthly maintenance fees start at $50 per month. Maintenance is essential to keep your website in excellent condition and give users a great experience. Website design and development are highly customised. Prior to developing a quote, we will propose a brief call with you. Lead generation marketing is the science of finding businesses looking for your services and converting them into customers through the power of search engines. There are many ways to carry out lead generation based on the business, budget, and goals. Leads can be generated in so many ways! They can be produced directly on websites, on blogs, across social media, with paid ads, on landing pages to name a few ways. Since no two businesses are the same, no two lead generation strategies are the same. In order to quote on lead generation, we will want to understand more about your business and goals. Prior to developing a quote, we request a brief call with you. Email marketing is one of the most cost-effective strategies. It offers an incredible ROI of $44 for every $1 invested if done correctly. An email subscriber is highly valued as they want to stay in touch with your business. Keeping these subscribers informed translates into repeat sales, and this has been proven over time. While email marketing can deliver a powerful ROI, doing it well is not easy! Whether your email marketing needs an overhaul, or you’re just getting started, working with experts gets you there faster. Email marketing works well with other marketing services. The fees for Email Marketing services start at $295 per month, depending on your requirements. Prior to developing a quote, we will propose a brief call with you. A digital marketing strategy is quite different than a marketing plan. The strategy aligns with your business growth goals and KPIs. The plan defines how these will be achieved. Today’s strategies are built for multiple channels, called omnichannel, with tactics for each of the relevant channels, such as Social Media, SEO, Email, and so on. Overtime the comparative performance of each channel strategy is measured and evaluated against the key performance indicators and goals that were established at the outset. Strategy and consulting are customized services. Prior to developing a quote, we will propose a brief call with you. No matter what industry or size of your business, you can get more leads and sales using digital marketing. But as you can see, there are no one-size-fits-all. It’s critical to understand what services will deliver your best value in reaching your business goals, and what is the budget needed to achieve that goal. Book a free consultation to learn how digital marketing can strengthen your business success.The Benefits of Digital Marketing Are Undeniably Powerful
What is a Digital Marketing Agency?
The Components of a Digital Marketing Agency Price List
Digital Marketing Pricing
How Much Does Digital Marketing Cost?
Service
Average Price Range
Packages & Pricing
Social Media Marketing
$1,500 – $10,000 per month
View Our Packages Search Engine Optimization
$1,500-$6,500 per month
View Our Packages Pay Per Click
$500 and up per month
View Our Packages Website Design
$795 - $5,500 per month
Custom Work Lead Generation
$1,500 and up per month
CUSTOM WORK Email Marketing
$295-$4500 and up per month
Custom Work Factors Affecting Internet Marketing Prices
Your Company Size
Agency Size & Scope of Services Offered
The Agency’s Experience
Your Timeline
Agency Pricing Model
Examples of Services in a Digital Marketing Agency Price List
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising
Website Design
Lead Generation Marketing
Email Marketing
Digital Marketing Strategy and Consulting
How Much Should You Spend on Digital Marketing?
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Mary-Jane has been at the forefront of digital marketing, in leadership roles across industries such as Technology, Fintech, Manufacturing, Consumer Goods and E-commerce. Tap her knowledge and experience to put your company on track for transformational growth.