picture of laptop and coins

How Does Website Design Impact Digital Strategy?

Many B2B companies focus more on profits and ignore other core factors. If you are one of them, then it is time to change your strategy. Your website is a core factor as well, and hiring a website design agency can give you benefits that go way beyond visual appeal and user experience uplift.

Your business’s website is your digital storefront and the most crucial part of your brand image. Your brand’s website speaks for itself and is a persona of your business model. So, if you have a cluttered and boring website in place with a high bounce rate, you lose some potential customers for your business.

Strategizing your website design is also a major part of your marketing plan. Most people judge a brand’s personality or quality based on its web presence. Company’s website is also a platform used for interaction with the audience.

Thus, even if your venture is flourishing, you need a high-quality website to sustain your business among your competitors.

Why Do you Need Website Design For Your Business?

For an effective digital marketing plan to work out, your website plays a significant role. An ideal website is supposed to be informative, aesthetically appealing, user-friendly, fast, and creative.

It does not matter what business you are involved in; your website should speak for itself. Even if you have invested millions on attractive marketing campaigns, if your website is dull, then everything is in vain.

With an outstanding website, you are creating the first impression on your customer’s mind. The customers will feel more associated to your brand, and as a result, create more reliability and confidence.

Website design also impacts content marketing. Accessibility, readability, comprehension, and appearance are important factors that all website design agencies take into account when beginning a redesign project.

Moreover, your content is the soul of your website, and the design should put content at the centre and aim to present it in the most effective manner possible.

So, if you feel your website is giving minimal conversion rates, then it is time to take assistance from expert web designers.

Why website design is important for digital marketing?

Your website plays a crucial role in your digital marketing strategy. Most (if not all) your digital marketing efforts will direct to your website. May it be pay per click, social media ads, search engine optimization etc. the quality of your website will determine the quantum of leads you get.

Let’s take a look at some of the elements of a digital marketing plan that are impacted by website design –

  • Optimizing for conversion rates

As a rule of thumb, a well-designed website will have high conversion whereas a poorly designed website will have low conversion rates. A well-designed website exudes authority and reliability.

A website should also be functional and simplistic and design so that the user can achieve his or her desired destination in the least amount of clicks as possible. Make the website too flashy and complicated, and you risk losing customers.

The design should be complex enough to optimize for conversion rates but simple enough to meet or exceed the user experience expectations.

  • Leverage analytics to adapt and optimize

Your website creates large amounts of data every second. Data such as bounce rates, number of visitors, average time spent on page, etc. Learning to understand this data and adapting to changing customer trends or moods is an integral part of digital marketing and website design.

Google Analytics helps you make sense of this data and set experiments that can help you understand what works or doesn’t work for your visitors.

  • Use search engine optimization to your advantage

One of the biggest reasons for hiring a website design agency is search engine optimization. Businesses tend to redesign their website whenever there is a major algorithm update to search engines.

Factors such as meta descriptions, alt tags, website maps, responsive designs and more are pivotal to good website design and SEO.

SEO aspects such as site navigation and structure and intended to make the website easier to crawl for search bots. On-page optimization is done when designers enhance the technical aspects of the website.

Metadata and custom alt tags also connect digital marketing with website design. These elements further detail out the content and webpages.

Factors That Effect A Website Design

If you aim to create a lasting online presence, your website should be nothing but perfect. There are few crucial pointers that every business should keep an eye for before developing their website.

  • Seamless user experience: Apart from being an exceptionally designed site, it should also be simple and easy to navigate for your customers. If your website has a complex layout, then it is time to work on it to improve your Google rankings.
  • Search Engine Optimization: A well-designed website should also be rich in SEO keywords and links. This method increases your chances of maximum optimization of your website for search engines. Once the search engines are convinced about the authority and authenticity of your website, they show your website to more users.
  • Creative Design: It does not mean that your website’s design features should be out of the world. It simply means that a well-planned color palette for a site can greatly help to grab maximum eyeballs.
    For example, if your brand has an online store for skincare products, it is better to go with a subtle color layout than something bold. Colors play a huge role in your brand image, and you should not take it lightly.
  • Target audience: Your brand’s website is mainly a sales tool with your potential customers. Web development should be able to solve and address your audience’s challenges as well act as customer service tool.

Things To Consider Before Hiring A Website Design Agency

Putting together a comprehensive and ingenious website is vital to your brand image. So even if you have a functioning website and seek to redesign it, now is the time!

But before jumping on any decision and investing your money in professional designers, you may need to keep few things in mind!

Create A Budget

Before you hire your team of web designers, set a target budget. It is vital to consider how much you can spend on designing your website. To compare the prices with different web designing agencies and see what works best for you.

For example, if your budget is limited, you can always hire a professional freelance designer and save some huge bucks.

Research Online

It entirely means that you need to do a routine background analysis and zero down in agencies who are pro in designing. Check for reviews on Google, social media platforms for each web design agency to get validity from other clients.

Market Knowledge

Your newly hired designers must be well-versed with the most advanced market trends. They should be able to forecast what will work best for your brand’s growth. These professionals should fine-tune your website and maintain a balance between visual appeal and functionality.

Final Thoughts

We at Asset Digital Communications help our clients develop relevant, user-friendly and professional websites. We work towards improving a brand’s reputation and online presence by offering exceptional web design layouts.

Let’s take a quick look at what was covered in this blog –

  • Always do your research before hiring a market design agency. Define a budget and look for agencies that offer the most within that budget.
  • Website design and digital marketing are closely intertwined – SEO, conversion rate optimization, and website analytics are key elements that you need to take care of when designing your website.
  • Website design goes beyond visual appeal and UX. It can also help you with lead generation and building brand awareness

If you are a Canadian business looking to build a mark with a stunning website and make it ready for the world, then we are just an appointment away!