Wondering how to find an SEO company to help your business grow? You couldn’t have picked a better time to start investing in SEO. Search engine optimization is a valuable strategy that delivers long-term results. No matter how the economy changes in 2020 and beyond, investing in SEO ensures a steady stream of website traffic that you can convert into paying customers.

The important thing to remember is that not all SEO companies are created equal. You want to invest your money, time, and resources working with a company that will maximize your potential visibility in search results.

With that in mind, here’s how to find an SEO company that’s right for your business:

What to Look For in SEO Companies

Today, just about anyone can throw up a website and call themselves an “SEO expert.” But few actually have the skills, expertise, and experience to really help your business grow through better SEO.

So the first thing you need to do is weed out bad options and focus on SEO companies that can actually drive results. Here are a few key things to look out for when evaluating SEO company websites:

• Case Studies
  The first sign of a good SEO company is case studies published on their website. Case studies are reports of past work they’ve done with other clients that illustrate the results of their SEO efforts. These should include hard data about how their efforts brought more traffic, conversions, and sales for their clients.
• Positive Reviews
  Another important thing to look out for is online reviews. You want to find a company that has good ratings on review sites around the web. If you’re wondering how to find an SEO company with positive online reviews, a quick Google search is all you need. For example, if you type “Asset Digital Communications” into Google, you’ll see our Google Reviews as well as reviews from third-party platforms in search results:

• Recommendations
  Another important thing to look out for when evaluating an SEO company is recommendations from others. Once you’ve taken a look at their case studies, consider reaching out to some of their current and former customers. If their clients recommend them, that’s a good sign.

How to Find an SEO Company that Meets Your Needs

Here’s how to evaluate SEO companies once you’ve narrowed your search down to some quality options:

Evaluate Their Specialties

Lots of SEO companies claim they can handle any kind of task. But in reality, most will specialize in offering certain types of SEO services. You need to know how to find an SEO company that has expertise in the areas that matter most to your business.

For example, lots of businesses are interested in targeting Bing search. According to Comscore, Bing now holds 24.7% of the search engine market share for US-based desktop devices:

Most SEO companies don’t offer Bing optimization as a specific service. So if Bing is important to your strategy, work with a company that specializes in this SEO approach.

Other examples of specialties that might be important to your business include local SEO and voice search optimization (for location-based businesses). Or if you’re planning to use SEO and PPC in unison, you should work with an SEO company that can help you manage both.

Consider Their Approach

Effective search engine optimization involves a lot of interrelated optimizations to improve your website, content, and keyword strategy. You want to work with an SEO company that takes an integrated approach, handling these various tasks for you.

For example, site speed and mobile optimization have a huge impact on search rank. Your SEO company can help you make these optimizations. The same goes for targeting other rank factors, like backlinks. You want to work with a company that’s going to help you with all aspects of SEO, on-page, and off-page.

Have a Consultation

How to find an SEO company that’s right for your needs boils down to communication. If you have a consultation, the company should be able to explain:

1. Why they’re the best option for your business.
2. The exact strategies they will use to improve your SEO.

If they can’t answer those two questions clearly, then you know they’re not the right SEO company for your business.

Your consultation is also an opportunity to ask any questions you might have about the relationship. For example, will the company assign an individual for your SEO, or will there be a team of people working on it? Each strategy has its benefits, so you want to choose the option that’s best for you.

Ask About Metrics

Having a robust analytics strategy is key to success in SEO today. The SEO company you work with will rely on their analytics to make important strategic decisions for your business. If their metrics don’t paint a complete picture of performance, their strategy will be less than optimal.

So have an in-depth conversation with your SEO company about what kind of key performance indicators (KPIs) they use to evaluate your program’s performance. Some important metrics include traffic volume, CTR, impression share, and more.

Also, ask them if they follow any other performance metrics besides the most basic options. This will help illustrate their understanding of the complexities of ranking in Google search results. For example, you can now track performance in Discover (source), an AI-driven recommendation engine that ranks content without keywords:

Paying attention to all relevant metrics can help your SEO company find unique opportunities to improve your SEO strategy even more.

Never Settle for Less

You have many options when choosing an SEO company in Toronto to work with. Each has its own specialties, strengths, and weaknesses. If you want to get the most out of your investment, you need to find a good SEO agency that’s the perfect fit for your needs.

Book a free, no-obligation call with us!