What is inbound marketing in SEO? Will it magically bring in more customers? Does it have mysterious powers to bring in more revenue?

Well, it’s simple. If you’re not using inbound marketing in SEO post COVID, you’re missing out on an important revenue stream.

What is Inbound Marketing in SEO?

Before we address “what is inbound marketing in SEO”, it’s essential to know the key differences between SEO and inbound marketing.

Many people think they are the same. Sure, there are similarities, but there are also important distinctions.

SEO is short for search engine optimization. It’s a way to be found online on Google and other search engines like Bing. The better your SEO, the higher you’re going to rank on the search engine results page. It can potentially bring you more traffic to your site.

Inbound marketing is a marketing strategy that revolves around bringing in customers to you. This is in contrast to the traditional way of marketing where you reach out to find potential customers.

Inbound marketing is a broader marketing concept, which also includes SEO. But it also includes other aspects like social media, lead generation, and content creation.

Both are effective digital marketing strategies. The critical part is to know how to incorporate inbound marketing techniques in SEO.

Use Keywords Customers Are Searching For

This is very important because consumers are searching for different keywords, especially post COVID. They have different problems and are looking for different solutions.

Yes, you can simply create content and get it to rank on the first page of Google. But if your customers aren’t searching for those terms, that piece of content is not useful for you. It won’t bring you any new leads. Thus, you want to be strategic in choosing the right keywords before creating your content.

Tools like Google Trends let you see what search terms are trending. It would help if you also looked through your data. Find out what keywords visitors are using to get onto your website. These tools and data can provide you with new content ideas that have a demand.

Make Your Content Digestible

Inbound marketing in SEO isn’t just about ranking high on Google. When visitors land on your website, you’ll also want them to read your content. That will start the conversation with them, which can lead them to be a customer.

You want to keep your content up-to-date and accurate. If people find your information valuable, they will see you as a trusted expert on the subject. And they’re likely going to return to your website again for more information on the topic.

Over time, they will be ready to purchase from you.

Improve Existing Content for More Traffic

SEO is not static. Other competitors are also competing for similar keywords.

In post-COVID, it’s necessary to keep the content relevant to your readers’ needs. This will ensure they get value from it.

Another thing you want to do is look into your metrics and see which content you can give a bump to. Maybe you see an article that is currently on page 2 or 3. This is an excellent opportunity for you to improve that article.

Add more content or add in new sections to expand on the topic. This will help to boost SEO. It could very well end up on the first page of Google and bring in more inbound traffic to your website.

Convert Traffic Into Email Leads

When it comes to inbound marketing in SEO, you want to maximize your SEO efforts. By ranking high on Google, you’ll be getting inbound traffic. You want to convert those traffic into leads.

You do that by offering a lead magnet in exchange for their email address. This is important because by having their email, you can follow up with them regularly.

Whenever you make a new blog post, you can send them an email to inform them. You can send them period emails to provide helpful tips, tricks, and resources. And from time to time, you can send them special promotions.

In post-COVID, because people have tighter budgets, you may see a longer sales cycle. Thus, it’s critical to stay in touch with your leads. By collecting leads, you’re maximizing the returns of your SEO efforts.

Conclusion

Inbound marketing in SEO is a great way to bring in new leads only if done correctly. If it hasn’t produced results for you in the past, this is an excellent time to revisit your strategy.

If you’d like to have a professional look at your inbound marketing and SEO strategy, Asset Digital Communications would love to help. Feel free to book a call to discuss.