Finding the right internet marketing and SEO company that can accelerate your business growth is essential.

Without the knowledge of all the tools and techniques available for digital marketing and SEO, your marketing function will only be able to do so much.

But there are tons of internet marketing and SEO companies out there to choose from. How do you know which one is right for you and what parameters should you use to evaluate them?

In this blog, we’ll answer these questions and more. Keep reading for our top three tips for finding the best internet marketing and SEO company.

Internet Marketing and SEO Company Will Showcase Their Best Work

Asking for an agency’s portfolio of work is one of the best ways to assess whether they’ll be a good fit for your business or not.

A portfolio will tell you about the industries they serve and the kind of businesses they’ve worked with. It’ll also showcase the campaign style and design language.

You’d ideally want an internet marketing and SEO agency to have prior experience in your business and have a general awareness of the sales cycle and competitor landscape.

Relevant experience within your industry will help create more holistic digital marketing campaigns that are based on sound business goals.

Evaluate the Services They Offer

Different internet marketing and SEO companies specialize in different services, whereas some position themselves as holistic digital marketing agency.

What you choose will depend on your needs. If you already have a fair understanding of digital marketing and know the specific areas where your marketing needs improvement, you might want to go with one of the more specialized agencies.

Whereas, if you don’t have an experienced in-house marketing team and need someone to set up the different parts of a good digital marketing strategy, consider working with an agency that offers a wide gamut of services.

Below are some of the popular services that agencies offer and you must have –

Search Engine Optimization (SEO) for Your Website

SEO is a critical element of any marketing strategy and offers the best ROI. Simply put, SEO helps you boost your web traffic through organic search results.

It includes techniques such as link building, keyword optimization, website design, and more.

It is one of the most popular methods to generate leads since it requires relatively less upfront investment.

Content Marketing for Better Inbound Marketing

Inbound Marketing is the art of creating and disseminating valuable content in a way that draws in customers instead of overtly chasing after them.

Content marketing helps to identify and create such content pieces, and thus plays very well as part of an inbound marketing strategy.

Content such as whitepapers, case studies, brochures, product demos, webinars, podcasts, and videos based upon your buyer personas is something that any good internet marketing and SEO company should be able to do for you.

Pay per Click (PPC) Advertising to Maximize Your Search Presence

PPC uses paid ads that appear on the search engine results page to drive traffic to your website. It is based upon a keyword bidding system and a quality score.

These two factors will determine your ad location. PPC can very quickly give a big boost to your demand generation engine.

You don’t pay for impressions but clicks which also makes it preferable to most marketers.

A good internet marketing agency should be able to craft your PPC campaigns using the latest tools and techniques on offer.

Check for Culture-Fit

Hiring an internet marketing and SEO agency in Toronto will be a team that you’ll be working with day in and day out to improve your marketing and meet business goals.

This makes it imperative to evaluate their culture and see if it fits with your working style and your team. It is important that the agency shares similar values as your marketing team.

The best way to do this is to have an in-person meeting wherever possible. Getting to know the people you’ll work with and who’ll be managing your marketing budgets is absolutely essential.

A wrong fit could cost you not only your peace of mind but also your marketing budget!