Lead Generation Strategy for Law Firms

Need Legal Leads? Simple Guide to Lead Generation for Law Firms

Running a law firm is not easy. You work long hours attending to clients, do endless amounts of paperwork and manage client expectations. At the same time, you also need to generate new clients to keep the business running. That’s why lead generation for law firms is essential.

When you have a lead generation system working for your law firm, you can focus on delivering the best work for your clients. Here are 5 tips for setting up a lead generation system for your law firm.

1. Have a Professional Website

Your website is going to be the foundation of all your digital marketing activities. Prospects will visit your website to gather information and decide if they want to do business with you.

Your website needs to give an excellent first impression. When people come to your site, they’re likely in a vulnerable state. Your website has to earn the prospects’ trust so they will consult or hire you.

To get more leads for your law firm, make sure that your website has these things:

  • Loads fast
  • Responsive design
  • Easy to navigate
  • Visually appealing with modern design
  • Easy way to contact you

2. Drive Inbound Leads with Search Engine Optimization

Many people are turning to Google as the first place for research. It’s increasingly important for law firms to show up in search engines, especially for local search.

The technique is called Search Engine Optimization (SEO). It’s a process to optimize your website content, so it shows up at the top of search results. This will bring you highly relevant traffic and good quality leads for you. Although it takes time for SEO to take effect, it’s worth the wait because you don’t have to pay for that traffic

3. Invest in Pay Per Click Advertising to Quickly Drive Traffic

Paid ads can bring in highly targeted leads from search engines to your law firm. You set up your ads and the keywords you want to target. Once approved, your ads will start showing up for searches for people looking to engage in your services.

One common mistake that law practices make with their paid ads is directing visitors to the home page. The visitors will get confused with the many options that are available on a home page.

Instead, you can help make it easy for them by creating a separate landing page. It can be a simple page with a compelling headline, some text and a call to action to capture the leads. However, this page must be congruent with the ad that the person clicked.

4. Nurture Your Leads Automatically With Email Marketing

Email marketing is an excellent way to automate your follow up process. You can set a sequence of emails that will drip over a few weeks after someone opted in.

You can send emails about the story behind your law practice, share success stories and provide valuable content to build a relationship with your leads.

You have paid to acquire the leads. It doesn’t cost much to follow up and stay in front of your potential clients. You only need to set up the emails once and the email marketing software will handle the follow-up work for you.

5. Outsource Lead Generation for Law Firms

The lead generation methods listed above will generate leads for you. All you need to do is set them up.

Running a law firm can be stressful. There are lots of tasks to do and not a lot of time to do them all. Many law firms prefer to focus their attention on serving their clients and having a professional handle the lead generation.

If you’d like to outsource your lead generation for your legal industry business, we’d love to help. Book a time and let’s discuss the ideal clients you are looking for. Then, we’ll come up with a custom strategy tailored for your law practice.