online marketing of financial services

What You Need to Know About Online Marketing of Financial Services

Financial services online marketing is highly competitive. Many businesses in the financial sector have learned to build marketing strategies that work. So how can you make sure that your strategy can match up to financial services competitors and get you noticed?

Online Marketing of Financial Services

The first thing you need to do, which may be somewhat obvious in 2020, is to go online with marketing your financial services. What used to be an industry that relied on word of mouth referrals has quickly become one that crucially relies on the online space for marketing.

Not only that, online marketing tactics such as social media and content marketing cost significantly lower than more traditional campaigns. As a business in the financial services industry this is likely something you recognize as important!

Take note of these tips for creating your financial services online marketing strategy. You’ll be well on your way to matching up to, and maybe even surpassing your competitors in no time.

High Quality Content Built to Engage

Let’s face it. Marketing of financial services is incredibly difficult. Taxes and accounting just don’t have the same allure that many other products or services in other industries do.

The great thing with online marketing however, is that you can make financial services just as appealing with high quality content. This is content that your target audience sees as valuable and helpful.

The difference to creating content in the financial services industry is that you need to ensure it doesn’t bore your audience. Your financial-based content may certainly be valuable, but it is easy for it to get too technical and lose your audience’s attention.

Craft your content in a way that your audience will understand and relate to. Remember that just because they need financial services, doesn’t mean they will know the lingo.

Take Your Financial Services to Social Media

These days, just about everyone is on social media, and that includes those in need of financial services!

One of the great things about social media marketing for financial services businesses to utilize, is the fact that your channels can help you to build trust. While the industry is very professional and formal, social media opens the doors to connecting with consumers on a human level.

Consider providing real examples of how your services have benefitted a previous customer. The more you can speak to the needs of your audience and show how you can provide for those needs, the more trust you build.

Drive Engagement with Multimedia

While words are undoubtedly important in the online space, multimedia can take your campaigns to the next level. Whether it’s videos or infographics, financial services are made a lot more interesting with multimedia, meaning engagement levels are bound to increase.

You might create videos that work to explain complicated financial concepts, or use imagery to provide clarity for customers. Many people are visual learners and will appreciate these types of content over lengthy articles.

Drive Leads with Paid Online Advertising

Paid online advertising is one of the many perks that goes along with taking your marketing efforts into the online space. Pay-per-click (PPC) advertising puts your offered services right in front of the eyes of customers who are already looking for them.

You can boost your website visibility as your ads show up at the top of search engine results pages (SERPs). Ads show up based on search phrases such as “Financial Services Toronto”, which means the searchers intent is to find exactly what your business has to provide.

Ready to Make an Impact?

Online marketing of financial services is no easy task, but with these tips it is most definitely possible! If you’re ready to take your business to the next level and make an impact, Asset Digital Communications is here to help.

Book a FREE consultation with us today to explore your options!