How does PPC advertising help your business?
The pandemic drove many Canadian businesses to restrict their marketing budgets, but with local economies now reopening, competitive businesses are restoring their marketing budgets and evaluating new digital approaches to business growth. If you are a business owner across Canada or the US who is looking for a sales-focused approach or are a marketing manager trying to convince your boss to invest in marketing efforts – this article is for you.
It is often argued SEO is a great way to generate leads. But it can take months or even years to generate inbound customers. There is an alternative – Pay Per Click (PPC) advertising.
Let’s look at how can PPC advertising help Canadian businesses?
A PPC advertising model is where advertisers pay when someone clicks on their ad. Think of it as buying visitors to your website. It is also referred to as Paid Search, Pay Per Click Marketing, Paid Search Marketing or Search Engine Marketing (SEM).
PPC Platforms offers –
- Quick Entry
- Measurable & Trackable Results
- Access to Data
- Customer Insights
- Control
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PPC work is like a faucet. You can turn it on, and active buyers start flowing into your website, enquiring about your services. It’s a great way to generate quick leads and sales when you need them. And you can just as easily pause it or turn it off.
It achieves this cost-effectively which is useful especially in times like these. This form of advertising is suitable for a wide range of businesses, and in many industries, Google Ads have become an essential part of the marketing budget. PPC is also done on social media platforms like Facebook, Instagram, LinkedIn, etc.
What Type of Businesses Can Benefit from PPC Advertising?
Virtually any business can benefit from implementing a strategic, well thought out Pay Per Click Advertising campaign. The key is to know your audience, identify the most relevant keywords, write targeted ad copy, have a valuable offer, and develop a strategy that will convert leads into sales.
Following are examples of some businesses that benefit from PPC advertising:
1. High Ticket Products or Services –
For example, businesses in law, home-repair or construction related services, health such as cosmetic surgery and dental procedures, durable consumer goods, and other high-ticket items can benefit tremendously from PPC campaigns. In some industries doing PPC advertising has become a standard, and a valued source of new leads and sales.
2. Niche Products –
Selling a product or service that may be somewhat rare or hard to find can benefit tremendously from PPC as well. The reason for this is that the search engines are such powerful tools to find those rare and unusual items. For example, you sell specialized equipment for high end drones, are a manufacturing operation, or an antiques business. By bidding for the right keywords, you’ll show up in searches where motivated buyers are doing their online research.
3. Lifetime Value Services –
If your small business is in a field that provides ongoing value to the consumer through the form of subscriptions, then PPC ads may be a good fit. The lifetime value of the customer is high, which means PPC can be a good way to bring in more qualified leads. One example is Software as a Service (SaaS) companies, or a Digital Marketing Agency for your business.
Today, many small businesses are still somewhat confused or unsure about whether PPC is a good option for them to consider.
With that, we are eager to share with you some of the insights that have propelled Asset Digital Communications become Toronto’s premiere full-service digital marketing agency, with deep expertise in online advertising.
“Our goal is to provide our clients both experience and professional expertise so they can get the best value, and greatest number of leads from their PPC Advertising campaigns. We have one of the most seasoned teams in the industry who work tirelessly measuring campaign performance to consistently deliver results to our clients.” (Says company founder, MJ Owen)
How Pay Per Click Ads Help Small Businesses
Now that we have covered the different aspects and methods of PPC Advertising, let’s discuss the benefits of Pay Per Click and how overall, it can help your small business thrive in a competition filed industry.
1. You Set Your Budget to Control Costs
One of the biggest benefits of Pay Per Click Advertising is that you have a direct line to your budget always. Therefore, if you notice your small budget is not bringing in as many leads as you intended, you can increase it at any time and vice versa. You can put a cap on what you spend daily, weekly, and monthly, as well as when you would like it to end. Most importantly, you are in control of your budget.
Search Engines reward businesses with effective ad campaigns with higher conversions at a lower cost per click.
2.You Can Reach Your Ideal Target
With simple statistics about the kind of target audience your small business intends to reach, you can multiply your leads. These statistics may include age range, location, and even buying schedule.
With that said, one of the best way to understand your target audience is to know your websites back-end statistics.
Who is visiting? What time of the day? Where are they from? From this, you can develop your ideal target audience for your small business and reach them globally and directly.
3. PPC Gives You Instant Results
Unlike organic reach, Pay Per Click can show you instant results. Organic search is extremely important for long-term website marketing; however, the ROI takes a longer cycle to show up. With PPC advertisement, you can begin noticing results within the next day, depending on a variety of factors of course.
4. You Only Pay For Each Click
Unlike other marketing channels, in which you pay for a banner or ad with no notable results, with PPC advertisement, you only pay per each time a user clicks on your ad.
The intention is that each click will bring the user to your online website, subscription form, shop page or other avenues, which will hopefully lead to a sale.
With that said, it is not guaranteed that each visitor will turn into a buyer. However, if your target audience is like your current buyer or subscriber base audience, you should notice results.
5. Provides Marketing Data
One of the greatest aspects of PPC Advertising is the amount of data you will soon be able to collect from your campaign. For example, each ad will supply information on data and performance as well as impressions, clicks, and conversions.
These strategies can then be used later to enhance your strategic marketing as well as future advertising campaigns. With that said, with a bit of tech help from Asset Digital Communications, you can cross-reference where your competition is ranking and build a solid profile of what statistics your competition is utilizing during their PPC Ad.
Use Pay Per Click Ads to Grow Your Business
In this article, you’ve learned the different types of PPC advertising available, and several ways you can benefit by launching a PPC campaign.
Every business is unique with different needs. Perhaps you may benefit from PPC advertising on search engines. Maybe you may benefit more from social ads. Or maybe, a combination of both will give you the best results.
A professional PPC agency can help you map out a strategy. If you’re already running PPC advertising, they can perform an audit on it and spot opportunities for improvement. They can point out holes in the campaign where you’re wasting ad spend and also untapped opportunities that are worth pursuing. We’re here, when you’re ready, to help you grow your business with PPC advertising.
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