If you’re not showing up in online search results, you’re missing out. It doesn’t matter what kind of business you run. Every business type, no matter the industry or size, needs to focus on SEO to become as visible to prospects as possible online. One of the best ways to improve your rankings in search is by using an SEO company.

If you’re used to doing most of the marketing yourself or with your in-house team, you might feel inclined to do SEO on your own. Unless you have a background in search and digital marketing, it’s not a good idea.

3 Reasons to Hire a Professional SEO Company

1. SEO Companies Have Experience

You might know the basics of SEO, but the professionals working at an SEO firm have been working in this space for years. This means they not only know the principles behind the proper SEO strategies and tactics, but they have real-world experience in implementation. The team at the company will know firsthand what works, what doesn’t, what’s outdated SEO advice, and what trends and changes are coming that your business will need to adhere to.

That experience means they will get better results faster than you could ever hope to. Unless you want to devote a large portion of your time each day to SEO, hiring an experienced SEO company is a smart move. A proven company will have case studies and customer testimonials that they can point to in order to showcase their abilities and expertise.

2. SEO Companies Utilize Professional SEO Tools

There are many free and affordable SEO tools out there for business owners and amateur SEO practitioners to use. These include keyword planners, competitive analysis tools, domain authority checkers, and more.

These tools certainly work, but often you’ll have to cobble together several tools to get the job done. Also, unless you’re willing to invest a significant budget in SEO tools, the features you’ll have access to will be limited. Even if you do pay the fee for the proper tools, you’ll still need to learn how to use them.

An SEO company knows what tools work best. The professionals working there also know exactly how to use the tools they have in their arsenal to get the desired result. Strategies can be tailor-made to fit your business and the right tools will be selected for the job.

Think about it like this, when you have an issue with the plumbing in your home, you don’t buy the tools that a professional plumber has and then try to learn how to use them. You hire a company that employs a team of experienced workers to get the job done so you can get back to life as usual. The same goes for SEO.

3. Better ROI Overall

The common thread here is that you should think about your overall ROI. Your time is valuable, and using it to learn SEO when you could hire a professional to do the job for you is a poor use of it. If you’re like most business owners, you struggle to find enough time in the day to get everything done. The last thing you need is another item added to your to-do list.

When you hire an SEO company, you can expect results, ask for detailed reports, and measure progress. Showcasing results should be a regular part of your relationship with the company. When you have a professional team doing your SEO, you can spend your time running your business operations and handling other challenges that are more in your wheelhouse as a business owner.

Hiring out your SEO needs certainly comes with a cost, but the return on your investment will be greater than if you spend inordinate amounts of time trying to do SEO for your business yourself. Hiring a team to handle your SEO needs is the most cost-efficient way of improving your standing in search results.

If you need help with your SEO efforts, book a free consultation with Asset Digital Communications to find out what we can do for you.