How to Write a Social Media Marketing Campaign Case Study
Case studies are valuable pieces of content because they can help you describe a specific situation in basically any field of study. The idea is to focus on a problem and provide the reader with your professional solution.
Social media case studies are a valuable tool for the sales funnel: potential clients see themselves in the case study and sign up to get the same – or better – results.
But even if you have an excellent understanding of the ins-and-outs of social media, actually writing a case study can be difficult if you don’t know where to start. Learn how to prepare a successful social media case study with these simple steps!
Write An Effective SMM Case Study
The key to writing an effective case study is all in the prep work. The more work you do to prepare, the less back-and-forth with your client there will be.
Consolidate Your Questions
Depending on how you are planning to present you case study, or how familiar you are with the particular client, it’s a good idea to send some preliminary questions before you conduct your interview. This is a great time to not only get permission to use their company logo, quotes, and graphs, but also to make sure they understand they’ll be going into a public case study.
These early questions should cover the business’s background, as well as ask about the campaigns they are interested in covering. Identify which of your products, services, and/or tools they utilized.
Once you’ve got your answers, it’s time to prepare your actual interview questions. This is where you will learn more in-depth information about how your products or services aided in the campaign’s success.
Conduct Your Interview
No matter how your interview is conducted, make sure to record it. This makes sure that all your quotes are accurate, and you can always play it back if you’ve missed something.
The best way to prompt great quotes from your client is to ask open-ended questions and have follow up questions prepared. Here are a few examples:
- Explain how you use (your product or service) for this advertising campaign. Please name specific features you utilized.
- Which features helped your campaign reach its goals?
- What did you learn from this social media campaign?
And since you’re specifically creating a social media marketing campaign case study, feel free to dive more deeply into their social media strategies too:
- How has your approach to social media advertising changed over time, if at all? What are you hoping to achieve?
- Are their specific social media platforms you prioritize? Why?
- How do you measure the ROI of social media?
As the conversation flows, you may want to ask more leading questions to get quotes that tie strategic insights back to the product or service your company delivered to help the client reach their goals:
- Are there any specific features that stick out to you as especially beneficial?
- How are you using (product or service) to support your social strategy and marketing efforts?
Acquire Assets Like Graphs and Logos
One of the final steps in preparing to write your case study is making sure you get everything you need with a single request. This avoids irritating “back-and-fourths” that waste both you and your client’s time.
Be clear on what you need:
- Company logo, usually in .png format.
- Logo guidelines so you use them correctly and accurately.
- Links to social media posts from the campaign.
- Photos of those interviewed.
- Social media analytics reports.
Write your Social Media Case Study!
Once you’ve collected all your information, it’s time to break it all down and rebuild it.
When writing a case study, it’s important to write for the target audience you’re trying to attract. For a social media marketing campaign case study, you’ll want to speak to potential customers that are similar to the one you’ve chosen to highlight.
To best attract a variety of different readers, use a mix of sentences and bullet points (much like this article!). The tone should stay uplifting and positive because you’re showing off a success story.
Your case study should read something like an adventure story: First, you introduce your characters, a conflict arises, a solution appears, and a hero conquers the problem to save the day! It’s all very exciting!
Bottom Line
Case studies are a valuable marketing and sales tool for any business that offers a variety of products or services. They help potential customers see how you can help them achieve success too. Just like a testimonial, the interviews and data from a case study carry more weight than sales pitches ever can!
Looking for someone to offer a helping hand with your next case study? Book a call with Asset Digital Communications today.
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