Social Media Marketing Content

9 Social Media Marketing Content Tips to Improve Your Digital Strategy

When you post every day on your business’s social media accounts, it can be challenging to continually generate new social media marketing content ideas— especially when posting across multiple accounts.

A constant stream of new content is vital to the success of your social media marketing strategy. Fresh posts filled with high-quality content are what keep followers engaged and excited about what your business may post next.

To help you plan your social media content for the coming year, we’ve rounded up a few social media marketing content tips that will spark your inspiration and fill your marketing calendar all year long.

Try 9 Social Media Content Tips to Improve Digital Marketing Strategy

Incorporate Video Content

Consider videos a central part of your business’ social media strategy. By 2022, online videos will make up over 82% of all internet traffic. That’s 15 times higher than it was in 2017! (source)

Did you know that video content may help your messaging resonate better with your audience? Research shows that viewers retain 95% of a message when in a video, compared to about 10% when reading it in text.

Additionally, videos have been shown to have a 96% higher click-through rate and shared 1200% than links and text combined (source).

With a growing number of ways to reach followers with video content, the opportunities for content creation are endless. Here are a few tips on creating engaging video content on social media:

You Can’t Go Wrong with YouTube Videos

The most popular place to create video content online is YouTube. In fact, the video-sharing platform is the second most popular website after Google (Alexa). YouTube content can easily be repurposed for email marketing, Facebook posts, and embedded into your website.

65% of people use YouTube to help them solve a problem (source). Your YouTube content should provide them a solution. Try posting tips and tricks, product reviews, and how-to guides that answer your customers’ biggest questions.

Try Emerging Platforms like TikTok

While TikTok is still a relatively new social media platform, it’s quickly becoming one of the most popular— especially among Gen Z audiences.

With over 800 million monthly active users and an average daily view time of 52 minutes, TikTok is a vital social media platform if your products and services are marketed towards younger customers (source).

Boost Brand Loyalty with Trust-Building Posts

Building consumer trust can be a difficult task. Thankfully, social media can help your brand appear more trustworthy, transparent, and relatable to target audiences. Here are a few social media marketing content tips for building brand loyalty and boosting your business’ reputation:

Feature Employees on Your Feed

Featuring your employees in social media posts helps personalize your feed and put a literal face to your brand. As a result, users will feel more connected to your business and its products or services.

Take Advantage of Testimonials

Your business’s most powerful asset is happy customers. Testimonials are a powerful social media marketing tool that boosts credibility and brand awareness.

About three-quarters of consumers use opinions they find on social media— like friends, family, influencers, or customer testimonials— to guide their decisions when purchasing new products or services (source).

Utilize User-Generated Content

If your social media marketing strategy isn’t currently taking advantage of user-generated content, it needs to be in recent years. User-generated content is any content— text, images, videos, reviews, etc.— created by social media users rather than brands themselves.

Here are two types of user-created content to start sharing:

Save Time with Reposts

Another quick way to create new social media content is to repost other accounts. Whether you’re reposting a celebrity’s selfie, retweeting a useful statistic, or sharing a quote from a movie, your audience is sure to be entertained.

Reuse Influencer Content

If your social media strategy involves influencer marketing, you’re in luck. Businesses are making $5.20 for every $1 spent on influencer marketing (source). Reposting influencer content is a time-saving and cost-effective way to generate new content.

Developing a strong social media marketing strategy is no easy task. If your business needs support generating content ideas, running an influencer marketing program, or just getting started on social media, Asset Digital Communications can help.