Inbound Marketing

What is Inbound Marketing?

In the most straightforward terms, inbound marketing is the need of the hour.

As dramatic as it sounds – it’s true. In a world that is almost wholly digitized, any marketing strategy is incomplete without an inbound program.
If you’re someone who has no idea about what inbound marketing is, and how you can use it for the long-term success of your business – worry not! This article will answer all your questions, so keep scrolling!

Defining the Job of an Inbound Marketing Company

Inbound marketing simply refers to the process that personalizes the buying experience for your customers. As opposed to outbound marketing, an inbound marketing company focuses on forming a deeper connection with your target audience by providing  solutions to the existing problems with your products or services. It uses compelling content and other means of communication to attract the consumer and to retain them.

It utilizes a range of different strategies to boost brand awareness and to get the brand message across different platforms. The  most prominent of these strategies include search engine optimization, content marketing, events, blogs, and social media. It gets organic and qualified leads, and hence is focused on appealing to the brains of the consumer rather than the pockets!

Clearly enough, inbound marketing has an advantage over traditional marketing. Unlike conventional forms of marketing, inbound marketing synchronizes your goals with the benefits your prospective customers will get through you. On the outside, it prioritizes  the customers and puts them in charge. However, it does so while simultaneously bringing benefits to you as well!

When the customer perceives your brand as reliable, caring, and trustworthy, they are likely to prioritize you over other options.  You will be a thought leader – the better you connect with your customer, the more your expertise will be valued and sought after. It also does wonders for your sales funnel and overall marketing efforts. It is ultimately a win-win situation for everyone involved (apart from your competitors!)

Therefore, an inbound marketing company is invaluable when it comes to evolving your strategy like never before.

Putting Inbound Marketing to Action

There are three central tenets to inbound marketing. They are:

1)   Attracting the right customer.

You can put inbound marketing to action by using valuable content to attract potential customers who completely resonate with your brand message. You can determine your target audience by understanding their buying journey and developing buyer personas.

2)   Engaging the audience.

Through addressing your customer’s fears and pain points, you can directly manage the problems they encounter and hence, provide valuable solutions. This is one way you can build trust. Add compelling calls to action to encourage action.

3)   Delighting your buyers.

Inbound marketing, at the end of the day, is based on making meaningful relationships with your customers through relevant  content. As long as you’re being a source of satisfaction for them and gratifying their needs, you’re on your way to the perfect implementation of inbound marketing.

An inbound marketing company will typically focus on all three of these simultaneously, as all three of these are of the essence for  your marketing strategy.

Tools for Inbound Marketing

Let’s look at the tools in reference to the aforementioned ways of applying inbound marketing.

 Tools for attracting:

●      Ads
●      Video
●      Blog post
●      Social media Posts
●      Landing pages
●      Testimonials

Tools for engaging:

●      Email marketing
●      Conversational bots
●      Lead flows
●      Marketing automation
●      Social media

Tools for delighting:

●      Email marketing
●      Direct messaging
●      Contact information
●      Smart content
●      Marketing automation

As you can see, these tools overlap! For example, email marketing and content marketing can be used to both engage and delight the comment – it all depends on how you use it. Usually, an inbound marketing company will try to use as many of these tools as possible so that they can solidify the success of your venture. The ultimate choice depends on the case study, though.

The denominator for all these tools is their purpose: they exist for a brand to be there for its clients, address their needs, and fix their problems. Incidentally, this underpins the core objective of inbound marketing as well.

Key Takeaway

This mini guide is merely the tip of an iceberg – inbound marketing is a fascinating facet of digital marketing as a whole and comes with a plethora of benefits. However, I hope you now know what inbound marketing is, and how you can use it to your advantage.

Like I said in the beginning, an inbound marketing strategy is the need of time. Get in touch with us today to get a professional  overview of your digital marketing strategy or building the next steps for an inbound marketing campaign.