Why You Need A Digital Marketing Agency for Lead Generation

If you’re a business owner or a marketer for a business, then it’s likely that you’ve dabbled with the idea of taking on lead generation initiatives yourself.

It is certainly possible to do if you are equipped with a well of knowledge, years of experience, and ample time. However, this usually isn’t the case with business owners and in-house marketers.

We think you’ll agree that among others, there is one area where expertise is majorly valued from a digital marketing agency: lead generation.

What is Lead Generation?

Basically, any person that shows an interest in your company’s products or services is considered a “lead.” The trick is realizing that not anyone and everyone is a lead, as everyone has their own preferences and unique needs. The mistake too many businesses make is to market to everyone when they should be focusing on just the people who are interested in what they have to offer.

With that in mind, lead generation is the process of attracting prospects and converting them into someone who has an interest in what your company provides. Today, brands have a wide range of lead generation strategies at their fingertips. Such as:

  • Blogging
  • Email marketing
  • Social media marketing
  • Networking
  • Coupons
  • Live events and seminars/webinars
  • Website landing pages

Of course, these are just some of the strategies available to attract new potential customers. Most companies stick to the method that works best for them, as lead generation strategies vary with each industry.

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The Benefits of Lead Generation for Your Business

Targeted lead generation campaigns can make all the difference in bringing your business growth, but it takes a special touch to be able to execute them.

We’re going to discuss a little bit about why you need a digital marketing agency to help gain qualified leads that can get you the sales you’re looking for!

A digital marketing agency will set you up for success with a strategy that is designed to help generate leads.

Any properly executed marketing initiative should start with creating an informed strategy. A digital marketing agency will have the expertise to evaluate what you already have going on in terms of lead generation, and then what changes and additions must be made in order to be successful.

You will be able to set your goals and then get a better, and more informed sense of what it’s going to achieve those goals.

Constructing both a short- and long-term lead generation plan will work to attract and convert new leads consistently. While measuring performance across the sales funnel with automation and analytics will help with adjusting the strategy as needed.

But what do these strategies look like?

One example of a strategy that is designed to help you generate leads – and also happens to be the first thing you should do – is website optimization.

You’ve got to start at the very root, and since your website is probably the main source driving your traffic, you’ve got to make sure it’s functioning properly. Loading errors, slow speeds, and poor user experience all drive traffic away rather than attract more. There are many apps and tools to help you scan your site for errors.

Using a digital marketing agency for lead generation allows you to focus on your own tasks.

Taking care of all these initiatives on your own is going to be next to impossible if you are also running a business or have other tasks to take care of. Your time is valuable and is always best spent on the things that require your expertise.

Think of it this way:

If you are a business owner, you get an accountant to manage your books and taxes as this isn’t an area that you have expertise in.

Similarly, you should hire an expert to take on lead generation. Marketing in general seems to get a wrap for being something that’s easy to take on no matter who you are or what experience you have.

The reality is that marketing done right requires a lot of specialized skill, and that is especially true for lead generation. Just one prime example of this is in the area of keywords.

Keywords are critical for helping your website and marketing appear high in search engine results. They also require a lot of time and research to maximize results. It can take some experimentation and trial and error to find and optimize your content in the best way possible.

Hiring a digital marketing agency to take care of your lead generation efforts properly, just like you would an accountant for tax season, is essential to getting the job done right!

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A digital marketing agency has strength in lead generation.

Just like how you have strengths in your area of expertise, a digital marketing agency will have expertise in lead generation. They will be able to take on several initiatives that are planned based on the strategy they create for your business.

It’s what they do.

Thanks to a combination of on-demand expertise and a bag of professional marketing tools, digital marketing agencies have the skill and know-how to organize and execute lead generation strategies across platforms. Your in-house team may be good, but their knowledge will never match professionals with expertise in lead generation.

Create qualified inbound leads for sales.

A digital marketing agency will use specific tactics to create qualified inbound leads and nurture sales opportunities.

The buying journey is often longer than a quick visit to a website, which makes remarketing one of the great lead generation strategies that an agency will use to cross-sell products and grow margin and revenue.

Remarketing is a way for your company to reconnect with people who have previously used your website or mobile app, thus showing interest in what you offer.

In a nutshell, remarketing is the practice of strategically serving ads to these people who are already familiar with your business. This tactic allows you to seem like you’re “bumping into” these potential customers as you show them ads on the platforms they use most.

Remarketing, as well as a host of other tactics, helps an agency work to strengthen your brand perception, credibility, and trust. As the sales pipeline is filled with qualified leads, they will nurture the customer journey through content marketing and automation.

Optimize conversion rates.

You want to see a return on your lead generation investment, which is always possible with a digital marketing agency. They will seek to cut out any wasteful efforts and build traction with targeted lead generation campaigns.

Conversion rate optimization (CRO) is the process an agency uses to enhance your search ads, landing pages, and overall website performance to improve your conversion rate. The goal is to get the highest possible percentage of website visitors to convert – or complete the action you want.

This is achieved through a variety of strategies, including proper keyword research, optimizing landing pages, A/B testing of ads, and more!

Maximum lead quality is optimized for success!

Unleash the power of lead generation and grow your sales pipeline.

A digital marketing agency is your key to exciting new business growth. Whether it’s landing page and search engine optimization or paid search advertising, they are bound to have the right solution for your unique business. And help it perform to its fullest potential.

No matter how beautiful your website is, it won’t consistently generate leads if it’s not visible to potential customers throughout your sales funnel. That’s where lead magnets come to the rescue.

Lead magnets are pieces of content, like case studies or videos, that can be viewed in exchange for some piece of information from the consumer. An email address for example. Once they proved you with that information, they have become a qualified lead, as they have shown interest in learning more.

A skilled digital marketing agency can craft lead magnet content for potential customers at every level of your funnel and help draw them all the way to the end and making a purchase.

What’s more, agencies can even help you to manage steady improvements based on your goals. You will see targeted website traffic, prospects, leads, and customer acquisition that isn’t possible without experience and expertise.

Get Your Lead Generation Campaign Started

Now that you understand the deep value of working with the expertise of a digital marketing agency. Let’s get you on your way to ground-breaking lead generation wins.

Still want to know more about lead generation and getting the help you need? Book a call for a free consultation and get the answers you need!

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