digital marketing agency price list pdf

Digital Marketing Agency Price Lists Explained

Most businesses today are aware of the benefits of digital marketing. It’s no surprise that more companies are looking for trusted digital marketing agencies. If you have requested for a quotation or received a digital marketing agency price list pdf, you may find it confusing.

For small to midsize businesses, costs can range anywhere from $2,500 to $12,000 per month. What exactly goes into the pricing that causes this wide range? Continue reading to find out.

5 Factors Affecting Internet Marketing Prices

1. Pricing Model Used By The Agency

There are different pricing models. One of the common ones is project-based. You pay a set amount for a specific deliverable. You’ll see this frequently for web design projects.

Some agencies use the retainer model, where you pay a determined amount every month. In exchange, you’ll get monthly deliverables. For instance, social media marketing, email marketing, PPC management, and many more.

And some agencies use performance-based pricing. Both you and the agency will determine the right metrics to track. For example, it could be an agreed percentage of sales the agency brought in from the marketing campaign.

2. The Agency’s Experience

It’s always beneficial to partner with someone who has experience. If they have been around for a long time, it demonstrates their knowledge. A more experienced agency might command a higher investment.

However, don’t just look at experience alone. The digital marketing landscape changes quickly. They need to know the latest trends, so you don’t get left behind by your competitors.

3. Your Company Size

It’s beneficial to partner with an agency that works with your business size. For small businesses, they don’t need an agency who works with large, international corporations.

The budget will not be a good fit. And the strategies used might not be suitable. So choose a firm that specializes in your company size.

4. Your Timeline

Not all digital marketing strategies can be expedited. For example, SEO takes time to implement and see concrete results.

A web design project, on the other hand, can be delivered faster. But with express service, expect a higher fee. It’s a good idea to plan your marketing campaigns ahead of time so that you can accommodate the agency’s turnaround time.

5. The type of digital marketing services

The services offered by the agency will have a significant influence on the prices. Some agencies only provide one or two services. So you will need several agencies to fulfill your requirements. Or you can work with a full-service agency that will coordinate everything for you.

There are many internet marketing services to generate more leads and sales. Continue reading to have a better understanding of these services.

Examples of Services in a Digital Marketing Agency Price List PDF

Website Design

Your website is crucial for the success of your online marketing campaign. Regardless if you do SEO, PPC or social media marketing, your prospects will eventually land on your website. So your website needs to give a great impression to the visitors.

Web design is typically a one-time investment of $5,000 to $15,000 with monthly maintenance of $50 to $2,000 a month. Maintenance is essential to keep your website in excellent condition and give users a great experience.

Search engine optimization (SEO)

SEO refers to the technique of getting your pages ranked on the first page of search engine results. 80 percent of consumers search online when they’re looking for products or services to solve a problem. By ranking on the first page for the right keywords, you can get a stream of qualified leads.

The best part is you don’t have to pay for those leads. In fact, you can’t pay the search engines to get that placement. And that’s where SEO services come in.

SEO can cost anywhere from $350 to $2,000 a month. The agency will optimize your page to increase your visibility in the search engines.

Pay Per Click (PPC) Advertising

Unlike SEO, you can pay for traffic using PPC advertising. Unlike traditional advertising, you only pay when a user clicks on your ads. PPC is a cost-effective option for most businesses to generate leads quickly.

You need to set aside 2 different budgets. One for the agency to manage the ad account. And one to pay for the ads itself. The amount you spend depends on your budget. It’s recommended to start with a smaller test budget. Once you’ve found a profitable ad campaign, then you can scale it by spending more.

Social Media Marketing

No internet marketing strategy is complete without social media. It is valuable because your customers are using the platform. So it’s an excellent way to increase brand awareness and generate leads.

Social media marketing services are between $1,000 to $20,000 per month. It can also include running paid advertising. If you choose to run some sponsored ads, be sure to allocate a separate budget for it.

Email Marketing

Email marketing is one of the most cost-effective strategies. It offers an incredible ROI of $44 for every $1 invested if done correctly.

Email marketing works well with other marketing services. The price for email marketing is between $300 to $2,500 per month.

How Much Should You Spend On Digital Marketing?

No matter what industry or size of your business, you can get more leads and sales using digital marketing. But as you can see, there are no one-size-fits-all.

It’s critical to understand what services you need that will fit your business goals. And set a reasonable budget to achieve that goal. If you’d like a customized digital marketing plan for your business, get in touch, and we’ll be happy to help you.