find clients online

How To Find Clients Online: 10 Ways Digital Marketing Helps

After the recent lockdowns, more businesses have started to find clients online. If you search in Google, you’ll find plenty of ways to find clients. In this article, we will give you 10 practical ways you can use digital marketing to find clients.

1. Attract Prospects With A Lead Magnet

A lead magnet, as the name suggests, is to attract potential clients to you. You provide something of value rather than selling to them right away. It can be an e-book, report, whitepaper, video and many more.

To make it effective, it must have a high perceived value. Although it’s free, it has to be so valuable your prospect would be willing to pay for it.

Once they’ve downloaded the lead magnet, you want to deliver value quickly. This gives prospects confidence that you have a solution for them.

2. Keep In Touch With Your Email Subscribers

Growing an email list is an important asset for any business. Among all the digital marketing methods, email marketing continues to generate the highest return on revenue. It allows you to stay in touch with prospects and customers without incurring more ad dollars.

Email is the number 1 way customers prefer to receive updates from brands. Give them helpful tips. Inform them of updates in the industry that would be helpful to them. The important thing is to nurture the relationship by giving them valuable content.

3. Send an Email Directly to Your Prospects

With the internet and social media, you can find a list of ideal customers and decision-makers. All you need is some time to do some research. This is an excellent way if you deal with high-value clients.

To get a good response, craft a personalized email. This makes prospects feel you already know them. And provide value in the email that they can’t ignore. For example, you can offer a solution to a problem they’re facing. Let them know how you’ve helped a similar business in the industry.

Decision-makers are busy. Keep your email straight to the point. And make it easy for them to say “yes” to you.

4. Connect With Prospects On Social Media

Social media is a place to network. Follow your prospects and comment on their posts.

Don’t pitch your offer in the first message. Instead, build a connection with them. The goal is to develop relationships first. Once they see you as a friend, it’ll be much easier to sell to them.

5. Listen To Prospects Asking For Help On Twitter

Twitter is an underused platform to find clients. Most organizations use Twitter as a broadcasting tool. But at the same time, many people are on Twitter to post their problems.

They’re actively looking for advice and recommendations. If your product or service can solve their problem, this is a good prospect for you.

Twitter makes this easy for you by providing a search engine. Put yourself in the shoes of your prospects. Search for keywords they would type in their post when they come across a problem.

Here are some terms you can search for:

  • Hiring a [keyword]
  • [keyword] recommendation
  • [keyword] help

Use this as a starting point. As you start searching, you’ll discover more search terms that prospects use.

It’s a simple method. And you’ll find people who need what you have to offer.

6. Gain Instant Authority By Writing Guest Posts

Guest posting is an excellent way to put your name in front of the right audience. To make this work, publish guest posts on websites where your ideal clients browse. Ideally, it’s a well-respected site in your industry.

By writing informative content, you will position yourself as the subject matter expert. Usually, you are allowed to leave your contact information or your website on the post. That’s how you attract prospects to learn more about your business.

7. Run Ad Campaigns And Shortcut The Time To Find Clients Online

The beauty of paid advertising is speed. By paying platforms like Facebook and Google, you’re able to tap into a huge audience you can market to.

To keep costs down, laser target your ads to people who are similar to your ideal clients. These are the people who are most likely to need your product or service. Show an ad that relates to them and provide them an offer they can’t refuse.

When it comes to ad campaigns, make sure to test different ad variations. Use different ad text, images and videos. Then, keep an eye on the metrics.

Your prospects will tell you which one they prefer to see. Stop the poor performing ads and scale the ads that are bringing you results profitably.

8. Host A Webinar To Get More Sales

Webinar is a great way to find prospects and convert them into clients. You can teach something related to your industry, do a demo of your product, or have a question-answer session.

There are 2 main types of webinars. Live webinars and automated webinars.

In live webinars, you’re streaming in real-time. You can interact with the audience, leading to a higher conversion rate.

On the other hand, automated webinars are pre-recorded versions of a webinar you’ve done in the past. This is a great way to run encore presentations for webinars that have converted well in the past. The best part is you’ve done the hard work of doing the presentation, and it doesn’t require any more of your time.

9. The Money Is In The Follow Up

Let’s be honest. Not all prospects become customers immediately. Majority needs time to weigh their options and look at their budget. But it doesn’t mean they’re neve going to buy from you.

It simply means they weren’t ready yet. Nurture the relationship over time. The key is to follow up consistently.

When the time is right, they will buy from you. That’s why you need to keep yourself top of mind.

If you have kept your pipeline full, you have to follow up with hundreds or thousands of prospects. Thankfully, technology has made it easy to follow up. Some CRMs allow you to send emails on your behalf automatically.

10. Ask For Feedback From Prospects Who Don’t Buy

There are lessons to learn from prospects who don’t buy. It gives you insights into how you can improve on your product, service or offer. All you need to do is to ask them.

  • Did they postpone the purchase decision?
  • Did they have trouble placing an order on your website?
  • Did they buy from a competitor instead?

Conclusion

As you can tell, there are many digital marketing tasks to help you find clients online. They work as long as you put in the time and effort into it. Many businesses don’t have the time or know-how to execute the plan correctly.

If you’d like to have a professional do the work for you, click on the link here to have a conversation with one of our advisors.