full service marketing agency definition

What is a Full Service Digital Marketing Agency: Definition

If you’ve ever started researching digital marketing services for your business, you may have wondered what sets one agency apart from another. Should you pick a full-service marketing agency, or hire several firms with expertise in different areas?

Or does it make more sense to hire a few freelancers to manage the separate aspects of your marketing strategy – a writer for your website, a social media manager for your Facebook posts, and an SEO expert to help you rank for the right search terms.

In some cases, having a dedicated person or agency manage each component of your marketing separately might seem cost-effective and efficient. But is it really?

Full-Service Marketing Agency: Definition

In general, if you’re looking to create a cohesive digital presence, it makes the most sense to hire a full-service digital marketing agency. This type of agency has the experience and background to manage your entire online strategy, including the website, content, social media, search engine optimization (SEO) and digital advertising.

So rather than a piecemeal approach that silos off each component of your marketing, a full-service digital marketing agency ensures that everything works together in an optimized manner.

The alternative? Like using a few niche freelancers, some digital marketing agencies specialize in one area only, whether content marketing, PPC campaigns, Facebook ads, etc. This approach has some advantages. For example, if you happen to be a pro at most marketing functions but lack the expertise in one particular component, it may make sense to hire an agency with extra experience for that specific task.

However, most business owners are looking to hire an agency to help reduce their own list of marketing to-dos, not merely to fill in the gaps. A full-service marketing agency has the knowledge and resources to do it all, and well. These agencies can zoom out and look at the entire picture – the overall marketing goals you have for your business, and create a unified strategy using the best methods available to you.

By managing your full marketing plan, a full-service agency has the context and understanding of the work your company is engaging in to accurately track and report on the performance of your marketing efforts, providing the kind of deep insights that go beyond just numbers.

In contrast, a one-note agency would be inclined to push the one or two services they offer, providing simplistic metrics that ignore your business’s unique needs.

Full Service Internet Marketing Company

A full-service agency is also convenient, providing a one-stop shop for your digital marketing needs. This takes the pressure off the business owner to keep track of all their separate marketing tasks and having to check in with a point person for each.

Finding and using a full-service internet marketing company that complements your business is a small, upfront investment of time that can create a fruitful, long-term partnership that grows with your operations, allowing you to change tactics, shift your efforts or redirect your marketing focus without the need to hire and onboard a different agency each time.

Book a consultation with Asset Digital Communications to see what a full-service internet marketing agency can do for your business!