How to Get Accounting Clients Online

The question ‘how to get accounting clients online’ is a mix of skill, creativity and dedication. In time the skills can be learned. So, we’re going to guide you through the key points you have to bear in mind when trying to approach potential clients online.

If by the end of this article you feel like you’ll need help in how to find accounting clients, we are only a message away.

How to find accounting clients online?

It starts with setting the right goals. To generate online leads with quality website traffic, you must start by identifying the appropriate audience for your business. When you set realistic goals, you can measure progress toward them. What is your current website traffic? Often one of the first goals is working toward an increase in website traffic, and quality website visits. Track your progress in Google Analytics and Google Search Console.

Top 5 Rules

These essentials will get you on the right path. Consider these digital marketing rules that are at the foundation of building your lead generation strategy for your website.

Rule 1: Have an Eye-Catching Website

The number 1 rule is to have an awesome website, that is stylish, and uses the latest website themes and tools.  This is the where new website visitors will learn about your business,  its values, your particular areas of specialty, and your talented team. To bring new traffic to your website, the search engines must know your site exists and can then connect those searching for a new accounting firm with your site. That’s what Search Engine Optimization (SEO) does. A full-service agency optimizes your website using keywords making sure clients find your website, so you won’t have to bother with lead generation.

Rule 2: Leverage the Power of PPC Advertising

Since accounting is a highly competitive sector, it’s very common that businesses looking for accountants search online. Then, they click on PPC ads, like Google Adwords. Consequently, PPC advertising is a great way to get new accounting or even bookkeeping clients online. These campaigns are set up and managed by digital marketing agencies.  PPC ads can be tricky and is best handled by experts to avoid paying too much for the advertising.

Rule 3: Establish Your Social Media Presence

Today almost everyone is on social media – including your competitors. If your firm is not active on social media, then you are missing a huge opportunity to be visible to your current clients, to offer valuable tips and advice which demonstrate your expertise and build trust, and to engage in topical online conversations to stay top of mind. There are certain platforms that work better than the other for a given business. The first step in establishing (or strengthening) your online presence is to decide which platforms are the most valuable. Should you be on Twitter, LinkedIn, Facebook, Instagram ….?  The list is long and since success on social platforms requires constant content, you must think carefully about this investment. We regularly help our clients figure this out, crafting for them a customised social media strategy for their accounting firm.

Rule 4: Show Expertise through Content Marketing

A great way of how to get accounting clients online is by demand generation. Provide value to your customers by solving their problems with relevant content that answers their questions, and you’re on your way to developing relationships that will become clients.  The best platform for this is a company blog. If your blog post addresses an issue they’re facing and presents a practical solution, you will build their trust. Beneficial relationships both online and off start with trust. The key to content marketing is providing value, posting new content with regularity, and using SEO to ensure it’s optimised for the search engines to be able to find it.

Rule 5: Develop A Thoughtful Lead Generation Campaign

Lead generation campaigns are very efficient when it comes to luring in new customers. The most secure way to go about it is to entrust an agency specialized in lead generation to do it for you. A successful lead gen campaign will result in a good first impression of you to new customers who might turn into long-term clients.

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Conclusion

So, what are the Top 5 rules of ‘How to get bookkeeping clients online?

  1. Have an eye-catching website
  2. Leverage the powers of PPC advertising
  3. Establish your social media presence
  4. Show expertise through content marketing
  5. Develop a well thought out lead generation campaigns

Now you know how to find accounting clients, it’s time to put it into practice. As we said above, it’s okay to hire an agency to make sure the lead generation is 100% successful. If you feel like contacting us, don’t hesitate. Let’s have a chat about how we could help you grow your business.