How to Measure Inbound Marketing ROI: Key Statistics

Your inbound marketing ROI statistics are critical to evaluate the efficacy of your inbound marketing efforts. That’s because digital marketing is a dynamic field that requires you to stay on top of your inbound marketing statistics, especially when the economy is not doing all that well.

If done the right way, it can help you manage your limited resources more efficiently by providing valuable insights into what is working and what isn’t. So, how do you do that? In this article, we will tell you how you can keep track of your inbound marketing ROI and statistics.

What does Inbound Marketing include?

Inbound marketing basically refers to a bunch of digital marketing tactics that compel buyers to come to you. So, instead of telling someone about your product, you tell them what your product can do for them.

You make this possible by telling them how your offering would add value to their lives, but only after understanding their needs and wants.

The beauty of inbound marketing is that people are coming to you, rather than you having to make cold calls, run paid ads, etc.…

So, it basically refers to content marketing, which involves leveraging from search engine optimized blog posts, guest posts, social media posts, etc… It also includes email campaigns to your existing clients or shooting emails to those who abandoned the cart.

Some of the core advantages of inbound marketing include high conversions due to interaction with an audience that is already aware of your brand and offering.

Also, narrowing down your audiences means lower investment and that’s precisely why inbound marketing turns out to be a powerful strategy during economic hardships. Therefore, majority of businesses trust inbound marketing and make it a point to review their ROI from time to time.

Measuring inbound marketing ROI statistics

Measuring the ROI of your inbound marketing efforts can be intimidating because there is no single yardstick to measure that.

Additionally, to evaluate your inbound marketing ROI, statistical data compilation is the key because there are email campaigns, SEO efforts, and other inbound marketing strategies that need to be taken into account.

So, breaking that down into comprehensible data requires a high level of expertise. Moreover, doing that in the first twelve months since implementing inbound marketing won’t be of much help. However, you can do that by using some of Google’s free tools.

Use Google to keep Track of Performance and Conversions

SEO

Google Search Console and Google Analytics are two amazing free tools that you can use to keep track of how your content is performing based on key metrics such as total organic searches, page-wise performance, traffic source, etc…. During the initial phase (up to 12 months) when you are still setting up your inbound content marketing strategies, using Google Search Console should suffice.

Social Media

All leading social media platforms like Facebook and Instagram support Google Analytics, which can make keeping track of statistics based on likes and follows a whole lot easier.

Email Campaigns

With advanced tools, we can also keep track of how your email campaigns are performing and provide useful information about it. So, you get to know exactly how many recipients opened their emails and took action. These insights would help you determine your further plan of action.

If data crunching is not your cup of tea, then it could take a lot of time and effort. In that case, we can handle your inbound marketing ROI and statistics for you.

At Asset Digital Communications, we provide end-to-end digital marketing solutions for our clients. So, we help you with all the information you need to make data-driven business decisions.

For instance, if some of your weekly blog posts outperform the rest, then we dedicate the spending to further optimize those posts from time to time. We’ll track that and ensure that its search engine rankings do not decline. As we have data readily available with us, we shall have no issues providing you with periodical inbound marketing ROI statistics.