inbound marketing solutions

How to Get the Most From Inbound Marketing Solutions

Implementing inbound marketing solutions for your business is a big step. Whether you’re hiring your first inbound marketing agency or replacing your current agency, we understand that it can be stressful.

We’ve put together this article to help you get the most from your inbound marketing solutions.

Engage Professional Inbound Marketing Solutions

A professional inbound marketing agency will have a team of experts working together. They are well versed with copywriting, marketing, social media and automation tools. It’s more cost-effective for your business to hire a team than hiring individual specialists.

Before signing the agreement, ask the agency about the methods that they plan to use to generate results for you. Then check to make sure their team has proven results for the proposed method.

Get Your Subject Matter Experts & Sales Team Involved

Although the agency is the marketing expert, you are the expert in your business and industry. It’s a good idea to have your subject matter experts and sales team involved in the content creation process.

They have valuable insights that will help the agency produce good content. By engaging in a conversation, your agency can better understand the topics.

Moreover, your sales team has direct conversations with your customers. They understand the buyer’s journey, pains, needs, objections and buying signals.

High quality content will give you a boost of authority, making the sales process smoother. But a poor quality content might cost you a potential customer.

Review The Content Before Posting

Your prospects will be reading the content and use that to decide if they want to do business with you. Before being posted, make sure that every content is high quality.

It needs to be customer-focused and provides valuable and accurate information. An excellent way to test is to ask yourself if you would share the article.

You’ll want to check:

  • website content
  • blog posts
  • social media posts
  • videos
  • emails
  • landing pages
  • eBooks
  • infographics

Leverage Inbound Marketing Automation Tools

A good inbound marketing solution will utilize automation tools. This helps to move prospects down the buyer’s journey automatically.

Choosing the right tools and software can be overwhelming. So get your agency to help you with the process. A good inbound marketing agency will educate you on the tools that fit your business needs.

For example, CRM will store all your contacts’ information in one place. Your sales team can go in and see data on the buyer accurately, including all the pages a contact has viewed. They can use this data to make a meaningful follow-up to prospects and close more deals.

Use Data And Be Open To Improvements

Your inbound marketing agency should be using data to drive decisions. These range from website traffic, social media interactions, conversion rates, etc.

They need to be able to read the data and make suggestions to improve them. To get the best results, you want to be open to their suggestions. They might test out different approaches. For instance, testing the content lengths, posting frequency, time of day for posting on social media, layout changes on the website, etc.

Ultimately, your customers will tell you which content they want more of. By taking data-driven actions, you will get a better return on your marketing spend.

Get More From Inbound Marketing Solutions

A good inbound marketing strategy can bring you leads, sales and revenue. Carefully consider the services before hiring. Don’t settle for anything less than excellent. And once you’ve decided on one, use the best practices to get the most out of it.

If you’re looking for the right inbound marketing solution for your business, we’d love to help. Get in touch with our advisor today.