Is Social Media Inbound or Outbound Marketing?

We all know that social media is an important aspect of any digital marketing strategy – but what category does it fall under? Is it inbound marketing or outbound marketing?

The easiest answer to that is: social media in inbound marketing.

However, to better understand the nature of social media and how it is an important part of your social media strategy, you need to understand what’s the difference between inbound and outbound marketing, to begin with.

In this article, we look at this difference, as well as the benefits inbound social media marketing brings to the table.

What’s the Difference Between Inbound and Outbound Marketing?

The whole idea behind inbound marketing is to create content that potential customers would want to see. It includes an effective use of search engines, marketing automation, content marketing, and social media to pull in your target audience. With inbound social media marketing, your customer comes to the forefront, and you use their preferences to power lead generation and expand your brand awareness.

Whether it is search engine optimization or email marketing, inbound methods are customer-centric in every way! In short, inbound social media marketing is a more radical form of marketing and is representative of the technological advancement that is taking the corporate world forward.

On the other hand, outbound marketing is on more of the traditional marketing spectrum. Outbound marketing includes traditional marketing tactics such as direct mail, TV ads, trade shows, telemarketing, radio ads, and cold calling.

Since outbound marketing does not take into account the needs of the customer, it is also known as “interruption marketing” since it literally intervenes to present products and services to the customer. While this may get you return on investment, it will rarely result in your forming a connection with your audience.

So, these are the differences between inbound and outbound forms of marketing – but how does social media make itself a part of the inbound sales funnel?

Social Media as an Inbound Marketing Tool

Now that we know what’s the difference between inbound and outbound marketing, it will be easier to understand the role of social media in this regard. Social media is one of the best marketing tools because it allows businesses to create a connection with their audience. Out of all the benefits of social media, the fact that it allows you to present yourself as a customer-centric brand is the most beneficial.

The right social media marketing strategy will always be considered inbound marketing, because it is aimed towards leveraging the ability to reach your audience in a way that appeals to your customers.

Benefits of Inbound Marketing

In order to understand why social media and other forms of inbound marketing are so important, let’s look at some of the benefits they offer:

  • A considerably more sustainable option
  • More effective in terms of generating relevant leads.
  • Improves your brand position.
  • Results in an increased level of trust amongst your consumers.
  • Enables you to nurture a long-term relationship.
  • Considerably more cost-effective.
  • Help you improve your visibility online.
  • Resonates with existing as well as potential customers.
  • Efforts can more easily be centralized.
  • Easily employed alongside outbound marketing methods.

The Bottom Line

Social media is a part of inbound marketing, and an inbound social media strategy is your key to success. Book a free consultation with our Social Media expert to understand how it can benefit your business.