Increase Your Website Traffic For Free!

There are many ways you can increase website traffic for free. Yet it’s surprising how many of these free tips are not taken by business owners. Increasing organic traffic to your website is the first step in bringing new leads to your business.

Good quality, organic traffic means people come to your website and spend time there. They consume the content, often return again later, and they take advantage of some of the offers you make available on your website. Sound good? Let’s explore some things you can do to increase the volume of quality traffic to your website. For free! 

A key tool we use to increase web traffic is called search engine optimization, or SEO. SEO is the practice of optimizing your entire website. This is so the internet and search engines can properly track your website and provide that information to your consumers. Today’s SEO has become technical, and it is also an essential part of having a website.

We don’t recommend you trying managing your own SEO as a small business. That said, you should have a base level of knowledge so you can understand what your SEO agency is doing – and hold them accountable. Let’s start by looking at some of the mistakes that can lower your traffic. 

Website Mistakes That Lower Your Traffic

You can easily develop and create a beautiful website. But without proper search engine optimization or website optimization, no one will be able to see it! Word of mouth and purposely telling people about your website may stimulate a couple of visitors a month, but for true success and high-traffic volumes, SEO is key.

So, let’s look at a few common website mistakes that even you may be guilt of.

1. Bad User Experience

First of all, a bad user experience means the website visitor spends little time on your website. What are these issues that will deter people from spending time on your website? 

  • Slow loading speeds (they will not wait for the site to load and instead go the the next company on their list, your competitor).
  • No calls to action.
  • Not mobile friendly (in some industries, the volume of search traffic is coming from mobile devices).
  • Contact info is difficult to find.
  • Unattractive visuals and poor product shots.
  • Broken links or content that appears broken.
  • Confusing navigation caused by too much poorly organised content.
  • An old website. Styles change rapidly so your website needs to be refreshed every couple of years if you want to be perceived as a growing company).

The amount of time spent on your website is tracked by the search engines such as Google, Yahoo!, or Bing. They use this data to determine the rank and quality of your website. A poor ranking will deter the search engines from sending traffic to your site, and instead direct it to a higher ranking website. By working to provide a high-quality experience for your website visitors, you will naturally increase website traffic free.

2. Boring Content

Another common error is boring content. Your content must speak in a meaningful way to your audience. If you have relied on industry jargon and lists of features to describe your products and services, it’s time to understand that things have changed.

Some of the common mistakes made when trying to increase web traffic include:

  • over extensive descriptions,
  • about sections,
  • contact areas,
  • product descriptions,
  • services sections, or
  • keyword heavy text.

These is will bore your audience, not engage them.

Creating quality content is about keyword strategy combined with a keen understanding of your target audience. This is used to create content for the website that your customers (and new customers) truly want to read. 

3.  Not Mobile Friendly and Responsive

Finally, this may just be one of the most important aspects of modern web design. When it comes to increasing web traffic for your business, you need a mobile friendly and responsive website. With the massive penetration of mobile devices such as tablets and smart phones, computer engagement has lost the digital media battle to mobile by 65%.

Essentially, people utilize their phones and tablets more than anything else. Therefore, if your website is not mobile friendly, it can severely hurt your chances of increasing web traffic. Furthermore, search engines have developed algorithms that specifically look for mobile-friendly websites. As a result, those that aren’t will not will not perform or generate traffic as planned.

TIP: We offer lots of great Web Development & Design options that are geared towards ensuring your website is mobile and tablet friendly!

So, those are the three most common mistakes that can harm your website’s ability to drive online traffic to your website. Now let’s look at some tips on how to drive traffic to your website for free.

Strategies to Increase Web Traffic for Free

Today’s marketing is all about growing your circle of influence as measured by the traffic to your website. Many businesses rely on word of mouth to bring referrals and new customers to the business. When a referral is being made, which is often offline, what is the first thing the interested listener does? Visit your website of course! In addition to social media marketing and advertising online, these are some of the key methods to drive traffic to your website that you should be doing:

1. Utilize Social Media

Think of social media as a form of free marketing, if done correctly. With social media you can reach a large target audience with a simple thought or image. To do this properly, and for free, the goal is to optimize the value of your posts alongside the time of day you are posting. If you can provide high-value at a high-volume time, you should notice a significant increase in your social media activity and website traffic.

For example, on Instagram you can utilize hashtags to ensure your photo reaches a larger audience that are searching for that hashtag. With Pinterest, you can pin your work to community pin boards that, in turn, may result in more views. 

By properly utilizing social media you can increase the click-through rates to your website, bringing your social followers to your website.  Keep in mind, through creating social media accounts and actively posting, you are creating a digital footprint, which you can track through Google analytics.

2. On-Page Optimisation 

Take time to improve the optimization of your website pages by making sure you are using the Yoast plugin. It’s free and easy to use. Yoast provides an SEO rating for your content as well as tips on how to improve your on page SEO. The Yoast tool provides tips on improving your headlines, your meta-description, keywords, and even your copywriting.

Your website content must be able to capture your audience’s attention. Consider this: 8 out of 10 people will read a headline and bypass the rest of your ad and text. For that reason an effective copywriting strategy is critical to grab your readers attention and driving web traffic.

Take time to work on your on-page SEO and you will see increased traffic to your website and improved rankings in search results. 

3. Have A Blog

Having a blog on your website is essential to significantly increase web traffic. This is done by creating engaging content for website visitors. It is a key tool in building your Search Engine Rankings, website quality scores and organic traffic. 

4. Guest Blog on Other Websites

Guest blogging on other websites build your brand authority and your voice as a subject matter expert. These blog posts can be written by you. That said, if you’re short on time, a digital marketing agency that has a strong content creation team can ghost write for you.

Each piece of content is an opportunity to bring traffic to your website and social platforms, as well as strengthen your position as a leader in the market.

5. Constant Content

When it comes to increasing organic traffic to your website, there is no better way than to develop high-quality and high-value content. In fact, the only way to get ranked on search engines is through developing more and more content embedded with high-volume keywords.

Because of this, we believe that one of the best ways to begin creating a constant stream of content is through a “content game-plan” or content strategy, as part of your content marketing. The goal with this is to write down all the different content ideas that you can use for your website. From there, create a map of when you can write the content and begin scheduling the posts out over the month.

For best practices, it’s recommended you write enough content for a few months in advance, while also doing quality-keyword searches, ensuring your keywords are still trending.

7. The Power of Email Marketing

One of the best sources of of website traffic that is often overlooked is your email base. Those who have subscribed to your email list are interested in what you have to say.

Email can go way beyond telling them about deals and specials. Creating blog content that educates your audience on your products and sharing a link to the content via email are great ways to increase traffic to your website. This can also spark interest on their part for making another purchase of your product or services. 

8. Contests and Promotions

Running contests and promotions are one way to increase site traffic. By creating a special landing page with the promotion or offer, you can track and measure engagement for the campaign.

Having fun with a contest or promotion allows you to express your brand personality, and shows your community another side of your company. A contest is also a great way to build your email list! 

The more your business can promote your contest through social media platforms, free or paid, word of mouth, online engagement, blogs, or any other method of advertisement, the more people will sign up for the contest or promotion.

This gives you more quality leads that you can market and engage with, even after the contest or promotion is finished.

One Last Tip: Strong Keyword Strategy

The best advice we can give anyone is to do your keyword research. It’s really important to have a solid keyword strategy from the outset, and then evolve it as you see your marketing goals attained.  

As the business owner you need a core understanding of keywords and some of the simple ways to conduct research. However the industry has moved on from the early days when you could manage your keyword strategy yourself.

To see traction and progress, growing companies must engage a digital marketing agency. But you’re the boss. If you don’t understand what they are doing, how will you properly manage the relationship, hold them accountable, or call them out if you see your service levels decline? 

We strong encourage business leaders to become digitally-savvy! You’ll need to commit to a path of “Becoming Digirati” in order to stay on top of marketing and outpace your competitors.

When was the last time you visited your website? Spend time on your website, viewing what your website visitors see. Take stock and then develop your list of improvements. This should be your first step in developing a digital marketing strategy for your business! 

The team at Asset Digital Communications, Toronto’s Top Social Media Marketing Agency, is here to help. Let us make your optimization process enjoyable, easy to understand, and synonymous with your brand.

Are you are unsure where your website stands regarding search engines? Let us help and provide an in-depth analysis and begin improving the sales and performance of your website and marketing efforts. Schedule your FREE audit today!