Digital Marketing Trends

The Latest Stats, Data & Trends

16 Reasons Why Content Marketing is Important to Your Business


Why is content marketing important? Here are 16 crazy good reasons why content…

Social Media for Business – Statistics You Need to Know


Did you try social for your small business and didn't see any ROI?…

Essential Email Marketing Tips and Tricks for Business


Many people believe that sending emails is a dead practice. On the contrary,…

Digital Marketing VS Traditional Marketing: Who’s Winning the Battle?


Digital Marketing vs Traditional Marketing, How to truly measure ROI. Understand the clear…

Increase Your Website Traffic For Free!


The most common methodology of increasing website traffic is through something known as…

Digital Marketing Agency Price Lists Explained


Most businesses today are aware of the benefits of digital marketing. It's no…

25 Undeniable Benefits of Social Media for Business


In this post, we list 25 benefits that social media marketing can bring…

Top Social Media Trends Today


Let's look at the major trends impacting the social networks today!…

Effective Social Media Marketing Tips for Business


Just 15 short years ago only around 5% of Americans used social media;…

Can Pay Per Click Advertising Help Your Business?


Pay Per Click can be an extremely effective and beneficial process, if the…

How to Get More B2B Leads in 3 Steps


Do you know what the biggest challenge facing B2B marketers is? Of course…

6 Reasons to Hire a Digital Marketing Agency in Post-COVID World


Are you really getting the most out of your marketing efforts in this…

Virtual Reality is Transforming Digital Marketing. Are you ready?


By now you’ve heard the term “Virtual Reality”, perhaps in the context of…

The Canadian Guide to SEO Competitor Analysis for 2021


The Canadian Guide to SEO Competitor Analysis in 2020 an advanced template for…

Social Media Management Best Practice


Today, millions of businesses have joined the social media movement in efforts to…

4 Ingenious Social Media Campaigns that Grew These Companies Overnight


This post focuses on social media campaign examples specifically featuring small businesses. At…

How to Choose a B2B SEO Company


You must be careful when choosing an SEO agency to work with: if…

Tips to Craft a Digital Marketing Strategy for a New Product Launch


Did you know that 90% of customer product launches fail every year? One…

Why You Need A Digital Marketing Agency for Lead Generation


If you’re a business owner or a marketer for a business, then it’s…

Digital Marketing Strategies for Post Pandemic Recovery


The Covid-19 pandemic led to hurrying into a digital future and there is…

How to Create a B2B Digital Marketing Campaign?


Creating a digital strategy, in general, is a complex task that requires a…

What is a Full Service Digital Marketing Agency: Definition


If you’ve ever started researching digital marketing services for your business, you may…

Best Digital Marketing Strategies for Business Recovery


Digital marketing for the pandemic means capitalizing on the best current opportunities while…

Digital Marketing Strategy – Surviving in a World Without Cookies!


Third-party Cookies finally seem to be crumbling to extinction. With Mozilla’s Firefox and…

How to Develop your Semantic Core


Develop your Semantic Core of SEO Keywords as the starting point for on-page…

Outsourcing to a Social Media Marketing Agency


The science around online engagement has deepened.  Ask yourself this question, and be…

How To Find A Full Service Internet Marketing Agency Today


Finding the best full service internet marketing agency is not an easy task.…

How is Artificial Intelligence Empowering Marketing for Small Businesses


Marketing with Artificial Intelligence has been a buzzword lately. Let us find out…

How to generate Inbound Marketing B2B leads?


A steady stream of qualified leads is vital for running a successful firm…

8 Absolute Best Social Media Sites for Small Business


Having a hard time picking the best social media sites for your small…

What is Social Media Marketing for Business?


Social Media Marketing is a valuable form of internet marketing. It entails creating…

Content Marketing vs. Public Relations: What Does Your Business Need?


In a world that is constantly evolving in every regard, it is no…

The Importance Of Video Marketing In Your Business in 2021


Content marketing is one of the best forms of branding when it comes…

What is SEM?


Digital marketing is a vast field that involves several similar-sounding yet different concepts…

How To Set Up Cost-Effective Social Media Marketing


Given our current economic downturn due to the pandemic, you’re likely looking for…

Explore B2B Inbound Marketing Advice for the Post-Pandemic World


A B2B inbound marketing agency will tell you that there is an opportunity…

How to Write a Social Media Marketing Campaign Case Study


Case studies are valuable pieces of content because they can help you describe…

8 Types of PPC Management Services


Businesses make $2 from every $1 spent on PPC campaigns and PPC visitors…

What Is Digital Marketing?


What is Digital Marketing: The Ultimate Online Marketing Guide Digital marketing has transformed…

Google vs. Bing for SEO


For most marketers, the term Search Engine Optimization is more or less synonymous…

How to do PPC Campaign That Rocks


Pay Per Click (PPC) is a model of internet marketing where the advertiser…

Top Advice: How to Evaluate a Digital Marketing Agency


If you are in the market to hire a digital marketing agency, it…

6 Latest B2B Demand Generation Best Practices You Should Follow


There's a galaxy of difference between having a functional demand gen process, and…

Essential Tips to Delegating To A Social Media Agency


Deciding just what to delegate to a social media agency is far more…

Pinterest: Should Your Business Be There?


Only visiting Pinterest profiles for wedding pictures and lifestyle ideas, you are not…

What is the B2B Lead Generation Funnel?


Simply put, the marketing funnel is a way to visualize the process of…

Social Media Marketing Niches You Can Target


Finding your social media marketing niche is key to being heard by the…

Digital Marketing and Social Media in the Pharmaceutical Industry


The internet has become a central part of our everyday lives. In 2020,…

The Value of SEO, SEA and SMO for B2B Lead Generation


Search and social media, while often overlooked form one of the few reliable…

How to Get the Most From Inbound Marketing Solutions


Implementing inbound marketing solutions for your business is a big step. Whether you're…

Top 3 Examples of the Best B2B Lead Generation Campaigns


Marketing is always changing. And as new channels and platforms arise, marketing becomes…

How Social Media Helps in Marketing Your Business


It’s no longer a question to ask, every business needs a social media…

Digital Marketing Trends in 2021


As much as we would like to think otherwise, COVID-19 has permanently changed…

Top Social Media Trends For 2021


We have carefully reviewed the many changes afoot in the sector, and have…

Tips for Hiring A Multilingual Digital Marketing Agency


When you’re on the hunt for a great digital marketing agency, you want…

5 Questions to Ask Before Signing : B2B Demand Generation Services


If your marketing strategy isn’t delivering qualified leads, you’re essentially leaving money on…

Step by Step Guide to Finding and Selecting a B2B PPC Agency


The digital marketing landscape changes very fast. You may already know the benefits…

How to Choose the Best B2B Social Media Agency


In general, there are two key things to keep in mind when choosing…

Why Digital Marketing Analytics Should Matter to You


The world of business is constantly evolving, making way for better, innovative solutions…

How Do You Find The Right B2B Lead Generation Company


Surveys show 85% of B2B marketers point to lead generation as their biggest…

The Truth About Inbound Marketing vs SEO


You might have come across the terms inbound marketing and search engine optimizations…

Lessons to Learn on Social Media Marketing for Oil and Gas


Social media marketing for the oil and gas industry is more than just…

Why Target Market Analysis Is Essential For Social Media Analytics?


With social networking on the rise, there is no better way for a…

How to Develop a Digital Marketing Strategy for a Manufacturing Company


 A majority of sales in the manufacturing industry are relationship-driven. This often puts…

3 Benefits of Using a Professional SEO Company


If you’re not showing up in online search results, you’re missing out. It…

Strategies To Grow Your Business During A Pandemic


It cannot be denied that the year 2020 has made headlines for all…

What is a Lead Generation Process?


Leads are basically people who have found the product or service you’re selling…

What is Inbound Marketing?


As dramatic as it sounds - it’s true. In a world that is…

How to Improve PPC Performance for More Leads and Sales


PPC is often a lynchpin of any digital marketing campaign so many people…

How and Why Should You Scan a Website for Duplicate Content


Duplicate content is anathema to search engine optimization. Any duplicate content on your…

7 Tips to Finding Toronto’s Best SEO Company


Ready to get started on your SEO journey? That’s great news! Search engine…

Social Media Marketing Content Ideas for 2021


Lockdowns and travel restrictions became the norm in 2020 across parts of the…

Top Social Media Marketing Tips for Small Businesses


In the past five years or so, social media has completely revolutionized the…

7 Proofs That Inbound Marketing Services Work


You may have read many stories of companies that have increased revenue from…

Email Marketing Best Practice: Avoid these 5 Mistakes!


After 41 years of emails, a lot of businesses are starting to think…

7 Tips On How To Optimize Website Content For SEO


Looking to rank higher on search engines to boost your traffic? The days…

Is Cheap SEO in Toronto the Right Solution for Your Business?


Do you know the difference between a reputable SEO and cheap SEO in…

What is Inbound Marketing: Definition & Basics


More likely than not, you're probably already using inbound marketing tactics and just…

A Concise Explainer: What is SEO and PPC


Ever wondered what is search engine optimization (SEO) and pay per click (PPC)?…

How to Develop A Digital Marketing Strategy for an Insurance Company


When you create an insurance digital marketing strategy, it’s not like creating any…

Why Your Small Business Needs an Excellent Website


At one time, the small business market was a thriving industry of friendly…

What is B2B Content Marketing?


Put simply, B2B content marketing is a set of tactics to deliver high-quality,…

Social Media Marketing Strategy Plan for Self-Starters


Growing your business on social media can feel like a daunting task for…

4 Tips for Hiring a Digital Marketing Agency


Digital marketing by its very nature is a complex and always evolving practice.…

Best Ways to Use Social Media for Marketing


Social media is one of the hottest digital properties right now. With over…

The Benefits of Lead Generation for Your Business’s Growth


Purchasing behavior has undergone a massive shift over the last few decades. Flashy…

How to Find the Right SEO Company for Your Online Business


Wondering how to find an SEO company to help your business grow? You…

4 Ways to Step Up Social Media Marketing for Tech Companies


The social media marketing landscape changes at a rapid pace. From the early…

B2B Content Marketing White Paper: How to Craft One that Converts


Thanks to modern technology, B2B digital marketers have unprecedented access to their target…

Asset Digital Communications Selected For UpCity Excellence Award 2021


We are ecstatic to announce that the Asset Digital Communications team has been…

7 Essential Steps to Get Started on Social Media


When was the last time you were advised to “start getting serious about…

How Can a Toronto SEO Marketing Agency Help Your Business Grow?


You’re probably aware of the value that search engine optimization (SEO) brings to…

Top B2B Social Media Marketing Best Practices


Social media is a well-established channel in the B2C marketing industry. However, it’s…

A Foolproof Digital Marketing Strategy Process for your Business


You already have that spectacular product or that inimitable service. You are well…

Finding the Best SMM Services for Your Business


With so many choices out there, choosing the right social media marketing (SMM)…

11 Secrets from Top Inbound Marketing Companies


Have you ever wondered what the top inbound marketing companies are doing to…

Where to Start With Social Media Advertising?


Thinking of using social media advertising to grow your business? Whether you’re looking…

Social Media and Its Role in Internet Marketing


If you run a business and you are not on social media, do…

Your Guide to Social Media Management for Hotels


Communication and quality customer interactions are key to success in the tourism and…

The Pitfalls of Hiring the Wrong Technical SEO Company


If you want to grow your business by getting more leads and traffic…

Tips to Finding the Right Internet Marketing and SEO Company


Finding the right internet marketing and SEO company that can accelerate your business…

How to Design the Perfect Social Media Strategy in Accounting?


The social media landscape changes fast, often on a daily basis. It’s similar…

What Does Social Media Management Entail for Your Business?


Social media is a great way to get more traffic and leads for…

What Are You Paying For: Understanding Inbound Marketing Services Pricing


In 2021, Digital Marketing is the only effective medium to reach out to…

Why SEO Is Important For Enterprise Companies? A Complete Fact-Check


Do you run a retail business, eCommerce website, or an e-zine that is…

What Is A Social Media Lead Generation Agency?


You already have got or are building a social media presence for your…

What is Social Commerce?


We humans are social beings. Nothing proves this notion more than the fact…

How to Do B2B Social Media Marketing in a Post-Pandemic World


One of those key changes has been the shift away from the centuries-old…

Useful Content Marketing Growth Statistics


You've probably heard people talk about how content marketing is the wave of…

GDPR for Canadian Companies


As a business-owner, you likely have some awareness of the Canadian Anti-Spam Legislation…

Best Guide to B2B PPC Advertising


Did you know that more than 70% of buyers in the business-to-business space…

Asset Digital Communications Named Top Content Marketing Agency


There are various tips online that detail how you can increase your conversion…

Augmented Reality in Business Transformation


Technology is constantly evolving and as marketers, we must evolve our strategies to…

Transform your Business into a Powerhouse Brand


Transform your business into a powerhouse brand with help from a fast-growing Toronto…

Why You Need Social Media Marketing


Have you thought about why you need social media marketing? Here’s one reason.…

Lead Generation Strategies for the Education Sector


Competition within the education sector is fierce, and it seems that competition has…

Asset Digital Communications Named Top Digital Marketing Agency in Toronto


Very exciting! We have been named a Top Digital Marketing Agency and leading…

7 Easy Steps to the Best Social Media Agency for Your Business


Being a small business owner is a tough job. At some point you…

Finding the Right Fit: Online Marketing Companies For Small Business


Deciding to hire online marketing companies for small businesses is not difficult. The…

Finding the Right Social Media Management Tools for Small Business


Social media is one of the fastest-growing and most effective forms of digital…

A Simple PPC Cost Estimator for Small and Medium Size Businesses


Pay-per-click (PPC) advertising can be a highly effective tool for digital marketers. Small…

How to Develop a Digital Marketing Strategy for a Hotel Business


Besides food, water, and shelter, we now also consider the internet as a…

A Guide to Lead Generation Pricing


Adding new customers to your sales funnel is critical to ensure continued growth…

Using Social Media Marketing to Increase Brand Awareness


Social media use has been on an upward trajectory for years. Take a…

Affiliate Marketing vs Social Media Marketing – An Essential Guide


From referring products to family and friends to referring products to a fanbase…

What You Need to Know About Social Media Marketing for Law Firms


Social media marketing and law firms probably aren’t two things that you would…

Hiring a Social Media Manager for a Dealership: What to Ask


Let’s face it, having a social media strategy in place that’s built to…

Best 4 Tips on How to Generate More Leads Post Covid


Covid-19 has brought the global economy to a screeching halt. Most expect a…

How to Evaluate the Right Email Marketing Software for Small Business


Email marketing is one of the most effective tools a small business can…

Pros and Cons of Adding Social Media to the Marketing Mix


While platforms like Instagram, Twitter, and Facebook used to be places for people…

What is Social Media Marketing: Understand The Basics


Today all companies, from mom and pops to restaurants to brick and mortar…

What is B2B Lead Generation?


Have you checked your email spam folder lately? Chances are - probably not.…

How to Rethink Your Digital Marketing Campaign Strategy During a Pandemic


Everything about how we live and work has changed seemingly overnight thanks to…

Affordable Social Media Management – Everything You Need to Know


At this point, if you’re considering harnessing the power of social media for…

Benefits of Content Marketing for Local SEO


So, you have gotten started on implementing SEO as a part of your…

More Great Tips on How to Increase Website Traffic for Free


More traffic to your website means more customers. Your website is your brand's…

How to Craft the Best Pay Per Click (PPC) Campaign


Every business needs a predictable stream of new leads. Without new leads, there…

Lead Generation VS Business Development: Do You Need Both?


Your desire to grow your business and make sales is at an all-time…

Ultimate Guide for B2C Marketing Strategies on Social Media


For a B2C brand, social media marketing is unavoidable. Whether you are a…

Why Social Media Marketing is Important to Insurance Companies


It should come as little surprise that social media marketing is an essential…

9 Social Media Marketing Content Tips to Improve Your Digital Strategy


When you post every day on your business’ social media accounts, it can…

How To Find Clients Online: 10 Ways Digital Marketing Helps


After the recent lockdowns, more businesses have started to find clients online. If…

Clutch Names Top Asset Digital Communications Agency


You’ve been in business for years. You have a great customer base for…

What Is Content Marketing: Definition & Basics


If you’ve ever read a company blog, followed the Instagram account of a…

How to Get Accounting Clients Online


The question ‘how to get accounting clients online’ is a mix of skill,…

7 Easy Steps to Creating an Effective Social Media Marketing Plan


If you were to pick one of your favourite brands on social media…

6 Proven Conversion Techniques To Get More Leads Online


To grow your business in 2021, you need to know how to generate…

Top 3 Rules For Choosing a B2B Demand Generation Agency


It can be confusing to find a B2B demand generation agency. Many B2B…

Essential Social Media Management Tools for Your Business


Social media management tools are a great way to manage your online presence,…

PPC Management Tips for Post-COVID Recovery


Instead of simply starting up your campaigns again, a better strategy might be…

The Essential Content Marketing Services List


Content is one of the most important levers you can use to achieve…

5 Tips for PPC Keyword Analysis to Increase CTR and Save Time


PPC keyword analysis lays the foundation for the success or failure of an…

3 Tips from The Best Toronto PPC Experts


The solution to the problem is often easier than you might think. Sometimes,…

Plan Your Digital Marketing Strategy that works Post-COVID


Planning a digital marketing strategy can be a daunting task for any business.…

The Evolution of Social Media Marketing Post COVID-19


Social media has emerged as a force and resource for companies to tap…

Need Legal Leads? A Simple Guide to Lead Generation for Law Firms


Running a law firm is not easy. You work long hours attending to…

The Comprehensive Guide to Lead Generation in the IT Industry


Some may argue that defining lead generation in the IT industry is not…

Augmented Reality and Marketing for Your Business


In a world forever changed by the pandemic, virtual experiences have become the…

Social Media Metrics That Matter for Your Business


You’ve been listening to digital marketing experts and are ready to look at…

The 3 Most Effective Content Marketing Tactics


Today, no matter if they're B2B or B2C, most businesses are "doing content…

The Key to Lead Generation for Healthcare Companies


Digital marketers are known to be naturally adaptable and able to construct new…

The ROI of Content Marketing Strategy in a Post-Pandemic Economy


Everyone knows that good content attracts customers and builds businesses. This holds even…

Top 5 Ways to Get More Leads in a Recovering Economy


A motivated business owner will always be looking at how to get more…

Social Media Management Tools That Work Best for Online Marketing Firms


Online marketing firms solve a diverse set of challenges on a daily basis.…

Creating a Marketing Strategy Using Social Media as a Foundation


Your business is more than ready for people to know about it, to…

What to Look for in a Healthcare Social Media Agency


Healthcare has been the focal point of everyone’s lives this year, and the…

Simple Steps on How to Manage Social Media Content


Worried about how to manage social media content for your business? If so, you…

10 Post-COVID19 Demand Generation Tactics to Grow Your Business


COVID19 shook the worldwide economy. Even though there are talks of an impending…

4 Key Tips for Social Media Strategy in a Post Pandemic World


As we transition into what can be called a post-pandemic world, it becomes…

Inbound Marketing Strategy in a Post Pandemic Economy


At the core of Inbound Marketing lies the simple principle - empower your…

What is Inbound Marketing in SEO Post-COVID | Revise your Strategy


What is inbound marketing in SEO? Will it magically bring in more customers?…

Hiring A Digital Marketing Agency For The Hospitality Industry


The year 2020 has been exceptionally hard on hospitality businesses, particularly due to…

How to Find the Right SEO Company for Lawyers


The right SEO company for lawyers is the one that provides impeccable service…

Costs vs Benefits of a Content Marketing Strategy


Feeling ready to dip your toes into the content marketing strategy waters? This…

The Role of Content Strategy for Digital Marketing


The world of digital marketing can sometimes seem foreign to brands working to…

How to Improve PPC Performance When All Else Fails


PPC advertising is perhaps the most effective form of digital marketing. As you're…

How to Find Top Quality Content Marketing Services in Toronto


Toronto is a city booming with opportunity and an abundance of resources and…

Explore The Best Lead Generation Companies for Accountants


Why is lead generation important? Accounting is a very competitive sector but it…

What are Lead Generation Services and what to expect from them


Today’s growing businesses are looking to professional lead generation services companies to assist…

The Ultimate Guide to Crafting a Digital Marketing B2B Strategy that Gets Sales


It can be challenging to create an effective marketing strategy. The world of…

What You Need to Know About Online Marketing of Financial Services


Financial services online marketing is highly competitive. Many businesses in the financial sector…

Ultimate Digital Marketing Strategies for Manufacturing Company


A digital marketing strategy for manufacturing company is important to stay ahead of…

Alternatives to Social Media Marketing


According to some experts, relying too heavily on social media marketing can be…

Post-COVID Tips while Choosing a B2B Digital Agency


Cutting through the clutter of the digital marketing world can be a daunting…

Social Media Marketing Plan Sample for Self-Starters


The single most important factor in how well your social media marketing works…

What is a Full Internet Marketing Service and Should You Consider It?


Every business is different, which makes it understandable that each business’ chosen approach…

How to Find the Right Social Media Management Software for Your Business


The social media management software that you use for your business can make…

Tips for Developing a Digital Marketing Strategy for a Travel Agency


You help people travel the world (when the world allows for it), but…

What is B2B Demand Generation?


In a nutshell, demand generation is what a brand does to drum up…

How To Choose a Digital Marketing Agency in 2020


Digital marketing can be intimidating, even for the most seasoned marketing professionals. Juggling…

Expert Tips for Successful Online Marketing for Accountants


Running an accounting firm is complex. You might be selling accounting services to…

How to Choose a Digital Marketing Agency for Startups


Managing a startup is no easy task. Among the myriad priorities that a…

5 Email Marketing Tips for the Insurance Industry


If you haven’t already taken advantage of insurance email marketing, now is the…

Content Marketing for Manufacturers – A Simple Guide


You’ve probably heard about creating content and how it can help you to…

Social Media Marketing in the HVAC Industry Post-Covid


You need an HVAC social media marketing plan that is just right for…

2 B2B Content Marketing Examples That Actually Worked


Content marketing is a powerful digital marketing tool for B2C businesses, but did…

The Benefits And Considerations Of Enterprise SEM


Enterprise SEM (or Search Engine Marketing) is a common topic among marketers. Some…

Doing Lead Generation on Your Website for Insurance Agencies


As an insurance agent, it’s vital to have a lead generation website as…

The Best HVAC Lead Generation Tips and Techniques


The big question in the HVAC businesses is the same question many other…

5 Killer Inbound Marketing Strategies to Get You Started


Do you have the right inbound marketing strategy for your business? If not,…

What is the Difference Between Social Media and Digital Marketing?


Successful marketing is about reaching and connecting with customers. And where is your…

What is an Organic Digital Marketing Strategy?


You might be familiar with the different types of digital marketing, but one…

Content Marketing Services: Does Your Company Really Need Them?


In a word: Yes. Why? Content marketing has proven itself as a powerful…

Internet Marketing and Effective Lead Generation


When was the last time you really gave thought to internet marketing as…

Strategizing PPC: Ontario and Local Keyword Considerations


You could be on a mountain in the Swiss Alps oran island in…

Which is Better for B2B: SEO or Social Media Marketing?


No matter if you’re a business owner or marketing coordinator stepping up to…

Online Social Media Marketing Strategies in Post-Pandemic World


The coronavirus pandemic has changed just about everything. But one thing that hasn't…

Top Lead Generation Tips for SaaS Companies – Use SMART Approach


While a SaaS product might have limitless distribution (it’s on the Cloud!) and…

Why You Need a Digital Marketing and SEO Company


You can have the best product or service in the world but till…

Inbound and Outbound Marketing: What They Really Are


A successful marketing strategy is multifaceted and involves promoting your business on different…

Professional Social Media Management: True ROI


Managing a business’s social media accounts and content can be a full-time job.…

3 Successful B2B Lead Generation Projects


Most B2B marketers know the importance of B2B lead generation projects. The sales…

A Marketer’s Guide to Lead Generation for Construction Companies


Lead generation has become the number one strategy for modern construction companies as…

Best Lead Generation Strategies for Startups


Lead generation is a lifeline for startups. You cannot maintain the high growth…

Effective Tips for Search and Social Media Marketing for International Business


Search and social media marketing for international business need to be done with…

4 B2B Lead Generation Examples That Worked


The "truth" behind B2B lead generation is that there is no "secret method"…

Should I Hire an SEO Company for My Business?


Many businesses have tried to rank their own site, hiring in-house staff and…

How to Use Your Website to Get More Clients


You’ve spent the time setting up your website to properly display your product…

Achieving Business Growth: Email Marketing vs Social Media


Anyone with knowledge in the world of digital marketing, knows that when it…

Hiring A Full Service Marketing Agency: Best Questions To Ask


Looking to hire a full service marketing agency? You’ve made a great decision.…

How to Craft a B2B Social Media Strategy Plan in 2020


Social media has proven to be one of the most powerful tools in…

How to Show Social Media Marketing ROI to your Boss


If you feel like the concept of social media ROI is too big…

Are You Doing It Right? Online Marketing For Service-Based Business


There are many ways to do online marketing for service based businesses. Digital…

Adapting Online Marketing Strategies in a Post-Pandemic Economy


Adapting Your Online Marketing Strategies In the last few months, it has felt…

Restoring Growth: Content Marketing For Businesses Post COVID


To cut through the very noisy online environment, your content must be able…

Key B2B Content Marketing Statistics for Today’s Economy


If done right, content marketing can and will attract, engage, and retain new…

How do you Find the Right B2B Lead Generation Company


Surveys show 85% of B2B marketers point to lead generation as their biggest…

Ultimate Guide to Get More Leads for Your Business


Without leads, you don’t have much of a business. And in the case…

What You Need to Know About Demand Generation and Content Marketing


Feeling overwhelmed and confused about demand generation and content marketing? You are not…

Finding the Right Inbound Marketing Agency in Canada


Inbound marketing is one of the most powerful methods to meet and exceed…

How To Create a Digital Marketing Strategy That Works 8 Easy Steps


Taking your business online is essential in today’s increasingly digital world. Regardless of…

Content Marketing Strategy: How to Achieve Your Business Growth Goals


Did you know that only 37% of businesses have a documented content marketing…

The Difference Between Inbound Marketing and Content Marketing in 2021


In 1996, before smartphones, streaming platforms, and social media, Bill Gates famously declared…

Full Service Marketing Versus Advertising Agency: Which Do You Need?


If you’ve never worked with an agency before, it’s easy to get overwhelmed…

How to Use Facebook for Social Media Marketing


Facebook is usually considered to be the birthplace of social media marketing. It…

3 Lead Generation Techniques for B2B Companies


Far too many B2B businesses operate under the belief that lead generation only…

Key B2C Content Marketing Statistics You Should Know


More and more B2C marketers are using content marketing as part of their…

How Much Does Lead Generation Cost?


Long gone are the days of cold calling or going door to door…

How to Measure Inbound Marketing ROI: Key Statistics


Your inbound marketing ROI statistics are critical to evaluate the efficacy of your…

Effective Social Media and Online Marketing In A Post COVID World


In a post COVID world, an effective online marketing strategy has a huge…

Inbound Marketing for Industrial Companies: Key Tips For Strong Recovery


Inbound marketing’s industrial applications are not that well known. However, the success that…

How to Select the Best Toronto Social Media Marketing Services


When it comes to selecting the best Toronto social media services for your…

6 Steps to Finding Affordable SEO In Toronto


Finding affordable SEO (search engine optimization) in Toronto can be confusing. Digital marketing…

Best Tips for 2021: Digital Marketing Campaign Strategy Explainer


Many businesses overlook the importance of creating a digital marketing campaign strategy. They…

How to Use Social Media for B2B Marketing


Far too many B2B companies focus their energy on traditional methods for bringing…

SEO & Content Marketing Strategy for Law Firms


Being an authority on legal matters in the real world is great but…

Understanding the ROI for Lead Generation Campaigns


Are your lead generation campaigns producing the kind of returns you expect? As…

3 Search Engine Marketing (SEM) Statistics You Need to Know


With how much we've all come to rely on search engines to find…

5 Easy Steps to do B2B Lead Generation that benefits your Business


Whether you're brand new or a more established brand, in today's high-paces and…

Why do You Need a Digital Marketing Strategy in Post COVID Economy


As we progress through post-COVID and start to plan how to navigate its…

Social Media Marketing Tips for Industrial Companies Post-COVID


The industrial business world has changed since the COVID-19 pandemic hit. It may…

SEO Online Marketing Techniques for a Post-COVID World


How you choose to do this exactly will vary from business to business,…

How Much Does It Cost to Build a Website?


Many elements go into building a website. At first glance, it might not…

How a Full Service Digital Marketing Company Can Grow Your Business


The world has undergone a massive transformation since the industrial revolution and globalization.…

Effective Methods to Find the Best B2B Demand Generation Companies


There’s nothing worse than realizing all the money you spent on lead generation…

Why Organic Traffic Is Important for Your Business


It is common sense to have more traffic flowing through your website. The…

Where to Start With Fintech Social Media Marketing


The post-pandemic world has changed consumer behavior to more readily adopt digital financial…

A Quick Peek into the Benefits of Online Marketing for Small Businesses


Planning digital marketing initiatives can be overwhelming, especially if your business is yet…

What is a Social Media Marketing Strategy?


If you’re a diligent business owner, then you likely already know that social…

Best Tips for B2B SaaS Lead Generation


SaaS solutions power the B2B technology world. The total SaaS market is expected…

What is Inbound Marketing?


As dramatic as it sounds - it’s true. In a world that is almost wholly digitized, any marketing…

How to do PPC Campaign That Rocks


Pay Per Click (PPC) is a model of internet marketing where the advertiser pays a certain fee every…

Pinterest: Should Your Business Be There?


Only visiting Pinterest profiles for wedding pictures and lifestyle ideas, you are not sure about…

How to generate Inbound Marketing B2B leads?


A steady stream of qualified leads is vital for running a successful firm in today’s competitive…

The Importance Of Video Marketing In Your Business in 2021


Content marketing is one of the best forms of branding when it comes to business growth. Many…

How to Create a B2B Digital Marketing Campaign?


Creating a digital strategy, in general, is a complex task that requires a lot of dedication and…

Content Marketing vs. Public Relations: What Does Your Business Need?


In a world that is constantly evolving in every regard, it is no surprise that the methods brands…

Can Pay Per Click Advertising Help Your Business?


Pay Per Click can be an extremely effective and beneficial process, if the proper advertising…

Why Target Market Analysis Is Essential For Social Media Analytics?


With social networking on the rise, there is no better way for a business to connect with customers…

What is SEM?


Digital marketing is a vast field that involves several similar-sounding yet different concepts…

Top Social Media Trends Today


Let's look at the major trends impacting the social networks today!

Effective Social Media Marketing Tips for Business


Just 15 short years ago only around 5% of Americans used social media; today that number has…

Increase Your Website Traffic For Free!


The most common methodology of increasing website traffic is through something known as search…

Google vs. Bing for SEO


For most marketers, the term Search Engine Optimization is more or less synonymous with Google. The…

How to Improve PPC Performance for More Leads and Sales


PPC is often a lynchpin of any digital marketing campaign so many people will be wondering how to…

Digital Marketing Strategy – Surviving in a World Without Cookies!


Third-party Cookies finally seem to be crumbling to extinction. With Mozilla’s Firefox and Apple’s…

Digital Marketing Strategies for Post Pandemic Recovery


The Covid-19 pandemic led to hurrying into a digital future and there is no going back to the old…

Asset Digital Communications Selected For UpCity Excellence Award 2021


We are ecstatic to announce that the Asset Digital Communications team has been recognized as one…

Your Guide to Social Media Management for Hotels


Communication and quality customer interactions are key to success in the tourism and hospitality…

Social Media and Its Role in Internet Marketing


If you run a business and you are not on social media, do you even exist? Running a business…

Hiring a Social Media Manager for a Dealership: What to Ask


Let’s face it, having a social media strategy in place that’s built to deliver ongoing results is…

More Great Tips on How to Increase Website Traffic for Free


More traffic to your website means more customers. Your website is your brand's digital home and…

How Social Media Helps in Marketing Your Business


It’s no longer a question to ask, every business needs a social media presence. Regardless if…

Finding the Best SMM Services for Your Business


With so many choices out there, choosing the right social media marketing (SMM) services can seem…

What You Need to Know About Social Media Marketing for Law Firms


Social media marketing and law firms probably aren’t two things that you would think to put…

Pros and Cons of Adding Social Media to the Marketing Mix


While platforms like Instagram, Twitter, and Facebook used to be places for people to catch up with…

Best Ways to Use Social Media for Marketing


Social media is one of the hottest digital properties right now. With over 3.6 billion people on…

Digital Marketing VS Traditional Marketing: Who’s Winning the Battle?


Digital Marketing vs Traditional Marketing, How to truly measure ROI. Understand the clear…

16 Reasons Why Content Marketing is Important to Your Business


Why is content marketing important? Here are 16 crazy good reasons why content marketing is…

Social Media for Business – Statistics You Need to Know


Did you try social for your small business and didn't see any ROI? Don’t let that discourage you -…

Social Media Marketing Strategy Plan for Self-Starters


Growing your business on social media can feel like a daunting task for self-starters. While you…

How to Develop A Digital Marketing Strategy for an Insurance Company


When you create an insurance digital marketing strategy, it’s not like creating any old strategy.…

Lead Generation Strategies for the Education Sector


Competition within the education sector is fierce, and it seems that competition has only grown…

How and Why Should You Scan a Website for Duplicate Content


Duplicate content is anathema to search engine optimization. Any duplicate content on your website…

Affiliate Marketing vs Social Media Marketing – An Essential Guide


From referring products to family and friends to referring products to a fanbase of millions,…

Social Media Metrics That Matter for Your Business


You’ve been listening to digital marketing experts and are ready to look at social media data to…

Why You Need Social Media Marketing


Have you thought about why you need social media marketing? Here’s one reason. In 2020, 3.6 billion…

Useful Content Marketing Growth Statistics


You've probably heard people talk about how content marketing is the wave of the future. But do you…

Why Digital Marketing Analytics Should Matter to You


The world of business is constantly evolving, making way for better, innovative solutions and new…

Benefits of Content Marketing for Local SEO


So, you have gotten started on implementing SEO as a part of your marketing strategy and are…

What is Inbound Marketing: Definition & Basics


More likely than not, you're probably already using inbound marketing tactics and just don't know…

B2B Content Marketing White Paper: How to Craft One that Converts


Thanks to modern technology, B2B digital marketers have unprecedented access to their target…

What Are You Paying For: Understanding Inbound Marketing Services Pricing


In 2021, Digital Marketing is the only effective medium to reach out to potential customers. To be…

How To Set Up Cost-Effective Social Media Marketing


Given our current economic downturn due to the pandemic, you’re likely looking for new and…

Step by Step Guide to Finding and Selecting a B2B PPC Agency


The digital marketing landscape changes very fast. You may already know the benefits of a good…

7 Easy Steps to Creating an Effective Social Media Marketing Plan


If you were to pick one of your favourite brands on social media and really dissect what they did…

A Guide to Lead Generation Pricing


Adding new customers to your sales funnel is critical to ensure continued growth for your……

How Do You Find The Right B2B Lead Generation Company


Surveys show 85% of B2B marketers point to lead generation as their biggest challenge. This is…

Using Social Media Marketing to Increase Brand Awareness


Social media use has been on an upward trajectory for years. Take a look at your own habits. For…

How to Choose the Best B2B Social Media Agency


In general, there are two key things to keep in mind when choosing a B2B social media agency for…

Augmented Reality in Business Transformation


Technology is constantly evolving and as marketers, we must evolve our strategies to adapt to the…

Augmented Reality and Marketing for Your Business


In a world forever changed by the pandemic, virtual experiences have become the new normal. It…

How to Get the Most From Inbound Marketing Solutions


Implementing inbound marketing solutions for your business is a big step. Whether you're hiring…

6 Latest B2B Demand Generation Best Practices You Should Follow


There's a galaxy of difference between having a functional demand gen process, and a cost-effective…

How to Choose a B2B SEO Company


You must be careful when choosing an SEO agency to work with: if you’re a B2B company, you need a…

Is Cheap SEO in Toronto the Right Solution for Your Business?


Do you know the difference between a reputable SEO and cheap SEO in Toronto? Which one should you…

8 Types of PPC Management Services


Businesses make $2 from every $1 spent on PPC campaigns and PPC visitors are 50% more likely to…

10 Post-COVID19 Demand Generation Tactics to Grow Your Business


COVID19 shook the worldwide economy. Even though there are talks of an impending economic downturn,…

Why You Need A Digital Marketing Agency for Lead Generation


If you’re a business owner or a marketer for a business, then it’s likely that you’ve dabbled with…

Best Guide to B2B PPC Advertising


Did you know that more than 70% of buyers in the business-to-business space use search engines when…

7 Tips to Finding Toronto’s Best SEO Company


Ready to get started on your SEO journey? That’s great news! Search engine optimization (SEO) is an…

6 Reasons to Hire a Digital Marketing Agency in Post-COVID World


Are you really getting the most out of your marketing efforts in this post pandemic world? Or are…

Simple Steps on How to Manage Social Media Content


Worried about how to manage social media content for your business? If so, you are not alone, and…

Tips for Developing a Digital Marketing Strategy for a Travel Agency


You help people travel the world (when the world allows for it), but if people who are looking to…

The Value of SEO, SEA and SMO for B2B Lead Generation


Search and social media, while often overlooked form one of the few reliable channels for any B2B…

The Truth About Inbound Marketing vs SEO


You might have come across the terms inbound marketing and search engine optimizations (SEO) while…

Affordable Social Media Management – Everything You Need to Know


At this point, if you’re considering harnessing the power of social media for your company, then…

Costs vs Benefits of a Content Marketing Strategy


Feeling ready to dip your toes into the content marketing strategy waters? This is great news!…

What is a Full Service Digital Marketing Agency: Definition


If you’ve ever started researching digital marketing services for your business, you may have…

How to Find the Right Social Media Management Software for Your Business


The social media management software that you use for your business can make or break your…

How to Find the Right SEO Company for Lawyers


The right SEO company for lawyers is the one that provides impeccable service and results that can…

9 Social Media Marketing Content Tips to Improve Your Digital Strategy


When you post every day on your business’ social media accounts, it can be challenging to…

Social Media Marketing Niches You Can Target


Finding your social media marketing niche is key to being heard by the right audience. These niches…

What to Look for in a Healthcare Social Media Agency


Healthcare has been the focal point of everyone’s lives this year, and the healthcare industry, in…

Creating a Marketing Strategy Using Social Media as a Foundation


Your business is more than ready for people to know about it, to talk about it, to interact with…

Social Media Management Tools That Work Best for Online Marketing Firms


Online marketing firms solve a diverse set of challenges on a daily basis. Some of the best online…

What is Social Commerce?


We humans are social beings. Nothing proves this notion more than the fact that half of the world's…

The Essential Content Marketing Services List


Content is one of the most important levers you can use to achieve hyper-growth for your business.…

Social Media Marketing Content Ideas for 2021


Lockdowns and travel restrictions became the norm in 2020 across parts of the globe. Many of us…

The Best HVAC Lead Generation Tips and Techniques


The big question in the HVAC businesses is the same question many other industries face: what are…

Why Social Media Marketing is Important to Insurance Companies


It should come as little surprise that social media marketing is an essential part of your…

How to Develop a Digital Marketing Strategy for a Hotel Business


Besides food, water, and shelter, we now also consider the internet as a basic necessity of life.…

The Comprehensive Guide to Lead Generation in the IT Industry


Some may argue that defining lead generation in the IT industry is not that easy, primarily because…

Social Media Marketing Plan Sample for Self-Starters


The single most important factor in how well your social media marketing works is your strategy.…

Need Legal Leads? A Simple Guide to Lead Generation for Law Firms


Running a law firm is not easy. You work long hours attending to clients, do endless amounts of…

Hiring A Digital Marketing Agency For The Hospitality Industry


The year 2020 has been exceptionally hard on hospitality businesses, particularly due to the…

What Is A Social Media Lead Generation Agency?


You already have got or are building a social media presence for your company. While social media…

Doing Lead Generation on Your Website for Insurance Agencies


As an insurance agent, it’s vital to have a lead generation website as part of your marketing…

7 Tips On How To Optimize Website Content For SEO


Looking to rank higher on search engines to boost your traffic? The days when you can write a…

How to Rethink Your Digital Marketing Campaign Strategy During a Pandemic


Everything about how we live and work has changed seemingly overnight thanks to the COVID-19…

How to Evaluate the Right Email Marketing Software for Small Business


Email marketing is one of the most effective tools a small business can use. For every $1 you spend…

Essential Social Media Management Tools for Your Business


Social media management tools are a great way to manage your online presence, but do they truly…

What is Inbound Marketing?

As dramatic as it sounds - it’s true. In a world that is almost wholly digitized, any marketing strategy is incomplete without an inbound program.

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0 Comments6 Minutes

How to do PPC Campaign That Rocks

Pay Per Click (PPC) is a model of internet marketing where the advertiser pays a certain fee every time someone clicks on their ads. Today it is a proven method for putting your business on the map quickly to instantly start generating leads.

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0 Comments12 Minutes

Pinterest: Should Your Business Be There?

Only visiting Pinterest profiles for wedding pictures and lifestyle ideas, you are not sure about shifting your business to the platform.

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How to generate Inbound Marketing B2B leads?

A steady stream of qualified leads is vital for running a successful firm in today’s competitive world. Various lead generation strategies have come up which help capture and maintain the target audience’s attention towards an offered product or service.

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0 Comments7 Minutes

How is Artificial Intelligence Empowering Marketing for Small Businesses

Marketing with Artificial Intelligence has been a buzzword lately. Let us find out today what exactly is AI and understand its place in marketing your business. No doubt it is a future-oriented marketing strategy.

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0 Comments7 Minutes

The Importance Of Video Marketing In Your Business in 2021

Content marketing is one of the best forms of branding when it comes to business growth. Many businesses have caught on to this, leading to the market flooded with more superb content than ever. So how do you give your business a chance to stand out?

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0 Comments7 Minutes

How to Create a B2B Digital Marketing Campaign?

Creating a digital strategy, in general, is a complex task that requires a lot of dedication and commitment. However, when a digital marketing campaign is created with the purpose of appeasing B2B objectives, it becomes even more complex.

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0 Comments5 Minutes

Content Marketing vs. Public Relations: What Does Your Business Need?

In a world that is constantly evolving in every regard, it is no surprise that the methods brands use to grow their presence change over time. In the past, brands predominantly relied on traditional PR to establish a strong foundation for business.

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0 Comments5 Minutes

Can Pay Per Click Advertising Help Your Business?

Pay Per Click can be an extremely effective and beneficial process, if the proper advertising strategy is put in place. Today, many small businesses are still somewhat confused or unsure about what Pay Per Click is. With that, we are eager to share with you some of the insight that has helped Asset Digital Communications become Toronto’s premiere digital communications small business service.

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0 Comments11 Minutes

Why Target Market Analysis Is Essential For Social Media Analytics?

With social networking on the rise, there is no better way for a business to connect with customers and showcase products. A social media channel cannot guarantee success unless you use social media analytics to improve online performance.

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0 Comments6 Minutes

What is SEM?

Digital marketing is a vast field that involves several similar-sounding yet different concepts like SMO and SMM. If you have been in the world of marketing long enough, you would have heard of SEM. So, what is SEM?

Read More


0 Comments7 Minutes

Top Social Media Trends Today

Let's look at the major trends impacting the social networks today!

Read More


0 Comments11 Minutes

Effective Social Media Marketing Tips for Business

Just 15 short years ago only around 5% of Americans used social media; today that number has ballooned to almost 3 out of every 4 people. Many businesses have taken notice, and social media has since revolutionized the way we do marketing.

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0 Comments18 Minutes

Increase Your Website Traffic For Free!

The most common methodology of increasing website traffic is through something known as search engine optimization. SEO is the practice of optimizing your entire website so that the internet and search engines can properly track your website and provide that information to your consumers. So, when a small business owner is not careful in developing their website, it can harm or prevent search engines from even tracking their website.

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0 Comments19 Minutes

Google vs. Bing for SEO

For most marketers, the term Search Engine Optimization is more or less synonymous with Google. The fact that half of the world runs to the Google search bar for every little thing means that it is always at the forefront of our brains when it comes to optimizing our websites for better ranking.

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0 Comments6 Minutes

How to Improve PPC Performance for More Leads and Sales

PPC is often a lynchpin of any digital marketing campaign so many people will be wondering how to improve PPC performance. In many cases, PPC is the main, or even the sole, source of traffic so ensuring good quality and reasonable volume of traffic from PPC is essential.

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0 Comments7 Minutes

Digital Marketing Strategy – Surviving in a World Without Cookies!

Third-party Cookies finally seem to be crumbling to extinction. With Mozilla’s Firefox and Apple’s Safari already blocking Third-Party Cookies, the big blow to advertisers and publishers comes from Google’s Chrome browser who has also decided to no longer host Third-Party Cookies. Google has also confirmed that it will not launch the alternative user-level ad identifiers which were going to replace Third-Party Cookies.

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0 Comments7 Minutes

Digital Marketing Strategies for Post Pandemic Recovery

The Covid-19 pandemic led to hurrying into a digital future and there is no going back to the old normal. Technology has been a lifeline for many during Covid, and this trend will continue to develop into the post pandemic recovery. Small businesses facing restrictions due to the COVID-19 crisis have especially taken a hit. This article is for businesses who need the latest digital marketing strategies for post pandemic recovery.

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0 Comments11 Minutes

Asset Digital Communications Selected For UpCity Excellence Award 2021

We are ecstatic to announce that the Asset Digital Communications team has been recognized as one of the top B2B service providers of 2021 in the Toronto area by UpCity!

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0 Comments3 Minutes

Your Guide to Social Media Management for Hotels

Communication and quality customer interactions are key to success in the tourism and hospitality industry. As your guests’ lives become increasingly digital, it’s important that your marketing strategy does too.

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0 Comments7 Minutes

Social Media and Its Role in Internet Marketing

If you run a business and you are not on social media, do you even exist? Running a business without understanding the need for social media internet marketing can be a fatal mistake.

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0 Comments5 Minutes

Hiring a Social Media Manager for a Dealership: What to Ask

Let’s face it, having a social media strategy in place that’s built to deliver ongoing results is an essential for every business in the dealerships industry. Buyers are looking to social media more now than ever for information that can help them decide on a vehicle to purchase.

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0 Comments6 Minutes

More Great Tips on How to Increase Website Traffic for Free

More traffic to your website means more customers. Your website is your brand's digital home and your digital storefront. When it comes to your business, your website should be the most popular destination for anyone looking for you.

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0 Comments6 Minutes

How Social Media Helps in Marketing Your Business

It’s no longer a question to ask, every business needs a social media presence. Regardless if you’re a small company that’s just starting out, or a large company that’s been around since the beginning of time, social media helps in marketing your business. 

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0 Comments6 Minutes

Finding the Best SMM Services for Your Business

With so many choices out there, choosing the right social media marketing (SMM) services can seem like an uphill climb.

If you’re looking for viable social media marketing services to catapult your business into high gear, it’s important to have a bit of introspection before delving into the saturated SMM services market.

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0 Comments5 Minutes

What You Need to Know About Social Media Marketing for Law Firms

Social media marketing and law firms probably aren’t two things that you would think to put together on first thought. However, social media has proven to be so effective for online marketing that it has quickly become a necessity for just about every industry.

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0 Comments6 Minutes

Pros and Cons of Adding Social Media to the Marketing Mix

While platforms like Instagram, Twitter, and Facebook used to be places for people to catch up with friends and share important life updates, they’ve now become a lucrative digital marketing channel for businesses. 

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0 Comments6 Minutes

Best Ways to Use Social Media for Marketing

Social media is one of the hottest digital properties right now. With over 3.6 billion people on social media as of 2020, it only makes sense to figure out what are the best ways to use social media for marketing.

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0 Comments6 Minutes