Internet Marketing and Effective Lead Generation

When was the last time you really gave thought to internet marketing as a lead generation tool for your business? If it was anything longer than a few weeks, you might have a problem on your hands!

Internet marketing, also known as digital marketing, can be an excellent means for effective lead generation, especially when executed properly. It can help increase brand awareness, reach revenue, and brand authority. All of this helps generate qualified leads.

It’s important to stay up to date on your internet marketing initiatives to see high-quality leads continuously for your business. This means constantly evaluating your strategy and making ongoing changes to ensure a consistent flow of leads.

But first, you need to know what’s lead generation all about and the different types of leads there are so that you can create an effective sales funnel. Without this knowledge, you will find it even more difficult to attract the right kind of audience for your enterprise.

What Are Leads And Lead Generation?

Leads are people who potentially wish to work with you or avail of your product or service. You can get people to approach you with the help of online marketing strategies.

In the past, businesses have resorted to cold calling to generate leads. However, this tactic did not fare well for them as people found it rather intrusive and annoying. Today, online methods like direct messaging are some of the best ways to generate organic leads for your business.

Internet marketing lead generation has become a staple for most marketing professionals. This method has proven its competence in various industries. With the right approach and strategy, it could work wonders for you too!

Types Of Leads

When you have countless methods of lead generation like inbound marketing, you are bound to generate different kinds of leads. Not all of them are the same, and they are bound to have varying potentials.

Here are a few types of leads that your business can generate with the help of a good lead generation strategy.

1. Sales Qualified Leads

Sales qualified leads have a ton of potential. These customers are generally the ones who have shown interest in your business by inquiring about your products and services. You can generate sales qualified leads once a potential customer fills out a form about your services. This way, you can track their interests in your products and converting leads.

2. Marketing Qualified Leads

Various marketing strategies can attract people to your business but not pique their interest enough to make a purchase. These leads are known as marketing qualified leads. They are a major part of internet marketing lead generation as they are generated through organic search.

People who have reached your brand landing page through various marketing attempts but are not making inquiries yet fall under this category.

3. Product Qualified Leads

Handing out your products to potential leads is an excellent way to generate leads. Free trials for services are a great way to indulge your customers before you encourage them to make a purchase. The leads generated through free trials and product samples are quite solid as they build trust in people beforehand.

4. Service Qualified Leads

A service qualified lead is one that already knows about the services that you provide. However, they want to learn more about them and plan on upgrading their subscriptions using your brand.

These customers connect with your customer-service professionals first, voice their requirements, and give you their contact information. You can then further their requests to the respective departments within the company.

The Most Effective Internet Marketing Tactics

Here are some of the best internet marketing tactics you can use to gain high-quality leads:
1. Content marketing
2. Paid advertising
3. Search Engine Optimization (SEO)
4. Social Media
5. Email marketing

Let’s further explore each of these internet marketing techniques and discuss their unique benefits for lead generation and sales purposes.

Content Marketing as an Online Lead Generation Tool

Content marketing can be executed in many different ways. Whether it’s blog posts, guides, infographics, or photos and videos, create content that works to position your business as an expert in your field.

Once your audience has gained something from your business through the expert content you provide, they are more likely to engage with your business and learn about it.

As your audience spends more time with your brand, they are more likely to buy from it. This is an incredible tool for lead generation as it helps you to gain your audience’s trust and position your business as the best option for purchases in the future.

Boosting Traffic with Paid Advertising (PPC)

Pay-per-click (PPC) advertising can be an incredible internet marketing tool for lead generation. You might use a PPC ad to get your ad placed at the top of search engine results pages.

The great thing about PPC ads is the search intent behind them. Users are already actively searching for what your business can provide, which makes them high-quality leads.

PPC ads direct qualified traffic to your website and keep you from having to spend precious dollars on cold audiences who aren’t likely to convert.

Strategize with SEO

Search engine optimization (SEO) is an internet marketing strategy that works in a similar way to PPC advertising. The goal is to include searchable keywords throughout the content on your website to match the keyword terms that are being searched for by users.

SEO also includes other elements such as backlinks and optimized headings.

When your website is properly optimized, it is more likely to appear on search engine results pages that your potential customers already have their eyes on.

These potential customers are immediately seen as high-quality leads as they are users that are looking for exactly what you have to offer. It is up to you to get that offer in front of them.

Connect with Your Audience through Social Media

The world of social media has transformed in the post pandemic world. As more people spend their time on social media, some of those users are bound to be great potential customers for your business. This makes social media marketing a valuable internet marketing tactic for lead generation.

The key to great social media marketing is taking a strategic approach. It will be important to put intention behind your social media content and make informed decisions on how to best target your audience.

There may be a lot of users on social media, but not all of them are necessarily going to be high-quality potential leads. This makes targeting important.

Email Marketing to Reach Warm Audiences

Warm audiences make for much better leads in the world of internet marketing, which is why email marketing is so great. You can achieve incredible ROI on email marketing as the inboxes you’re dropping into belong to those who are already associated with your brand.

In fact, it has been proven that there is potential to earn $44 for every $1 spent on email marketing – AKA major return on your investment! (Source)

You can use email marketing to keep current and potential customers up to date on offerings and keep your business relevant in their minds.

Why Lead Generation Is So Important In Today’s Day And Age

For any business to prosper, you need interested and reliable customers who want to use your services. All these customers start out as leads for your company. You can generate leads for your business with the help of internet marketing lead generation strategies.

Marketing teams work tirelessly to get your brand name out into the world. This helps you generate leads, which can further be converted to loyal customers. The sales team of your business can retain them further. Lead nurture techniques are sure to increase your conversion rate significantly.

If growing your business is your ultimate and only goal, you need to focus on lead generation. Make sure you pay close attention to your marketing strategies and collect all the data you generate from campaigns.

With the use of lead generation software, you can then analyze this data and come up with even better strategies that work well for your business.

Create A Lead Generation Machine

Your business is hungry for high-quality leads, and now you have the knowledge you need on internet marketing in order to get them. If you’re feeling weary of biting off more than you can chew in terms of internet marketing, Asset Digital Communications is here to help.

Our team of experts can walk you through the process and help create a strategy built to deliver. Book a call for a FREE consultation today!