Internet Marketing and Effective Lead Generation

When was the last time you really gave thought to internet marketing as a lead generation tool for your business? If it was anything longer than a few weeks, then you might have a problem on your hands!

Internet marketing, also known as digital marketing, can be an incredible means for effective lead generation, especially when executed properly. It can help increase brand awareness, reach revenue, and brand authority. All which helps to generate qualified leads.

It’s important to stay up to date on your internet marketing initiatives in order to see high quality leads continuously for your business. This means constantly evaluating your strategy and making ongoing changes to best ensure a consistent flow of leads.

The Most Effective Internet Marketing Tactics

Here are some of the best internet marketing tactics you can use to gain high quality leads:

  1. Content marketing
  2. Paid advertising
  3. Search Engine Optimization (SEO)
  4. Email marketing
  5. Social media

Let’s further explore each of these internet marketing techniques and discuss their unique benefits for lead generation and sales purposes.

Content Marketing as an Online Lead Generation Tool

Content marketing can be executed in many different ways. Whether it’s blog posts, guides, infographics or photos and videos, content marketing works to position your business as an expert in your field.

Once your audience has gained something from your business through the expert content you provide, they are more likely to want to engage with your business and learn about it.

As your audience spends more time with your brand, the more likely they are to buy from it. This is an incredible tool for lead generation as it helps you to gain your audience’s trust, and position your business as the best option for purchases in the future.

Boosting Traffic with Paid Advertising (PPC)

Pay-per-click (PPC) advertising can be an incredible internet marketing tool for lead generation. You might use a PPC ad to get your ad placed at the top of search engine results pages.

The great thing about PPC ads is the search intent behind them. Users are already actively searching for what your business can provide, which makes them high-quality leads.

PPC ads direct qualified traffic to your website and keep you from having to spend precious dollars on cold audiences who aren’t likely to convert.

Strategize With SEO

Search engine optimization (SEO) is an internet marketing strategy that works in a similar way to PPC advertising. The goal is to include searchable keywords throughout the content on your website in order to match the keyword terms that are being searched for by users.

SEO also includes other elements such as backlinks and optimized headings.

When your website is properly optimized it is more likely to show up on search engine results pages that your potential customers already have their eyes on.

These potential customers are immediately seen as high-quality leads as they are users that are looking for exactly what you have to offer. It is simply up to you to get that offer in front of them.

Connect with Your Audience Through Social Media

The world of social media as a whole has raked in approximately 3.6 billion users, just this year. Evidently, some of those users are bound to be great potential customers for your business. This makes social media marketing a valuable internet marketing tactic for lead generation.

The key to great social media marketing however, is taking a strategic approach. It will be important to put intention behind your social media content and make informed decisions on how to best target your audience.

There may be a lot of users on social media, but not all of them are going to necessarily be high quality potential leads, which makes targeting important.

Email Marketing to Reach Warm Audiences

Warm audiences make for much better leads in the world of internet marketing, which is why email marketing is so great. You can achieve incredible ROI on email marketing as the inboxes you’re dropping into belong to those who are already associated with your brand.

In fact, it has been proven that there is potential to earn $44 for every $1 spent (source) on email marketing – AKA major return on your investment!

You can use email marketing to keep current and potential customers up to date on offerings, and to keep your business relevant in their minds.

Create a Lead Generation Machine

Your business is hungry for high quality leads and now you have the knowledge you need on internet marketing in order to get them. If you’re feeling weary of biting off more than you can chew in terms of internet marketing, Asset Digital Communications is here to help.

Our team of experts can walk you through the process and help to create a strategy that is built to deliver. Book a call for a FREE consultation today!