The Key to Lead Generation for Healthcare Companies

Digital marketers are known to be naturally adaptable and able to construct new thoughts and ideas to develop leads for different industries. Lead generation for healthcare companies proves to be a challenge to this adaptability as the industry is quite unique.

Rather than creating quality leads by selling to consumers, healthcare companies need to prove that choosing their company is the smartest choice. Credibility is abundantly important within the industry which is why reliable solutions to distinct problems must be provided.

Lead Generation Strategies for a Bigger Impact

Like the large majority of consumers, medical consumers are online and will commonly head to online platforms or search engines for answers to their specific problems. They prove to be online consistently, with 81% of consumers taking to online research before making a purchase (source).

The key for the healthcare industry is making sure your business gets in front of searching consumers. Once you have gotten noticed, it’s imperative to deliver a positive experience with your brand in order to convert those consumers into quality leads.

This is made all easier with these key tips in lead generation for healthcare companies.

Get Noticed with Paid Ads

Paid search ads are one of the best ways to get your healthcare products and services in front of consumers who are already looking for them. As they head to a search engine, they prove to have an intention behind their search, which your business can specifically provide for.

Paid social ads are also effective in that they show up on different social media channels. The difference is that your audience on social media may not necessarily be actively looking for a solution to their problem.

Your social ad can help them become aware of a solution to a problem they didn’t know they had. Once they recognize that your offer is truly valuable, they are more likely to convert from a bystander to a quality lead.

Email Marketing Lead Generation

Email still proves to be one of the most valuable ways to generate leads online. When it comes to the healthcare industry, the messaging behind your emails need to be clear and accurate.

Think about what will catch your reader’s attention in a busy mailbox, while also providing valuable and relevant information. Include a call-to-action that will encourage readers to head to your website.

The more you can keep your healthcare company familiar and top of mind for your audience, the more likely they are to choose it when the time comes. Email marketing can also provide a comforting and humanized feel to your branding.

Optimizing Your Website Landing Pages

Your consumer’s experience with your brand can make all the difference in whether or not they choose to continue to interact with it. Ensure your website, and especially the landing pages that you direct them to are properly optimized.

This means making sure that your website is fast, secure, mobile-friendly, coded for SEO and provides helpful content. These elements each work to create a great user experience that keeps them coming back for more.

Healthcare companies can also benefit from creating a website experience that proves they are the smartest choice. This could mean providing facility photos for hospitals and urgent care centres, or online scheduling and bill payment options for doctors and treatment centres.

Think about what will be important to your audience and use that to show why your business is the smartest solution to their needs.

Healthcare leads can also be increased with the use of local SEO. It’s common for individuals to be searching for healthcare solutions that are specific to their area. Try using local SEO with localized keywords to hone in on those specific targets.

Content Marketing Lead Generation

One of the best ways to incorporate SEO into your website is through your website content. Content marketing is not only great for pulling leads, it helps them to move through the buyer’s journey as they stay interested through content that is valuable to them.

Consumers will be using the internet as a source to research their needs. Ensure that your business is the one that provides the answer to those needs by creating medical blog posts, eBooks, white papers, case studies, videos and more.

There’s no denying that taking on the right lead generation strategies for your healthcare company is an overwhelming concept.

A digital marketing agency can help your healthcare marketing team to set up paid online ads, create marketing emails, optimize your website, put together a content marketing strategy, and support your business as it generates valuable online leads.