multilingual digital marketing agency

Tips for Hiring A Multilingual Digital Marketing Agency

When you’re on the hunt for a great digital marketing agency, you want to find one that going to be able to meet all of your needs. Many businesses operate in multilingual environments which means that a multilingual digital marketing agency is going to be a great fit.

The expansion of many businesses into the multilingual area is largely due to the fact that it is powerful to be able to connect with customers in their mother language. It inspires confidence in the brand helps built rapport.

This encourages the need for a multilingual digital marketing agency.

You might go onto Google and click on the first multilingual digital marketing agency that comes up in your search. However, your first click might not always be your best option.

Let’s explore some tips for hiring a multilingual digital marketing agency. You will have all the help you need in the search for finding your best match!

Find a multilingual digital marketing agency with the ability to develop a multilingual strategy

One of the most important parts of any digital marketing initiative is strategy. A multilingual digital marketing agency should be able to come up with a solid strategy for communicating with customers in their native language. Not necessarily the default language of the company.

If you are setting up your business in a foreign market, or in another language for the first time, you will need a specific strategy. This strategy will help you to develop a strong presence outside of your regular audience.

Developing a multilingual marketing strategy

Find a multilingual digital marketing agency that can target this new audience and speak their language – literally.

Entering these new markets can be a great way to get ahead of the competition and achieve business growth. But it takes the right strategy, with the right message, and the right technology in order to get ahead.

The right multilingual digital marketing agency will be able to speak your audience’s language. They will also set you up for success in reaching them.

Look for a team of digital marketers that has the ability to speak the language of your customers and recognizes that a separate strategy will be important.

Also ensure that your selected digital agency will be able to give you information on how your budget for one language may look different than it does for another language. Costs can vary depending on regions and main languages.

Look for an agency that can help you gain visibility through multiple languages

In order to gain leads and sales that you first need to be found by the right audience. When you’re attempting to target audiences that speak different languages, this process automatically becomes more difficult.

Keyword research is more complicated as phrasing and word sequence can vary in different languages. Not to mention, keywords in different languages will have different search volumes and different costs per click. This will have an effect on the keywords used on your website.

In other words, what helps you to get found in one language, may not apply to another.

Look for a digital marketing agency that knows exactly how to approach SEO for multiple languages. They should either be able to guide you through it, or take it on entirely with their expertise.

Find a digital marketing agency that can communicate multilingually

The goal of content marketing is to communicate with target audiences directly, and provide them with information that is valuable.

If you use something like a machine translator to convert your messages to audiences in another language you are going to run into unnatural, inaccurate and error ridden messaging.

This ends up hurting the value of your content for that audience and actually results in a negative association with your brand. Rather than the intended positive one.

Your chosen multilingual digital marketing agency should also be able to handle the sensitivities that come with different cultures. Look for an agency that has expertise in handling different approaches to different cultures.

Here are some of the important digital marketing areas that will require the expertise of a multilingual digital marketing agency.

Social media communication

Is your multilingual digital marketing agency prepared to create posts in separate languages? Or even manage multiple accounts in different languages?

Depending on the strategy they lay out for you, the best multilingual digital marketing agency will be able to execute social content in multiple languages for multiple audiences. Without sacrifice on quality or strategy.

Email marketing communication

Your marketing emails will need to be properly translated for different languages and adjusted to make sense for different target audiences.

Not only that, management of separate email lists can get complicated. With the help of a multilingual digital marketing agency, you get both valuable translated email, and proper email management. A task that takes time and plenty of effort.

Multilingual website content

Creating your website content to reflect separate languages shouldn’t be as simple as hitting a translator button and hoping for the best. This can result in content that doesn’t make sense, or isn’t relevant to your audience.

Localisation is an important factor of a multilingual website, as the need for accuracy and tone will be different from place to place. Content will need to be reworked or recreated in order to be localised to the highest possible degree.

A great multilingual digital marketing agency will recognize that your website is a direct representation of your brand and will be able to provide the best solutions to meet the needs of your multilingual content.

Your Best Choice of a Multilingual Digital Marketing Agency

Using these tips, you’re well on your way to making the best choice for a multilingual digital marketing agency.

Asset Digital Communications is the multilingual digital marketing agency you need! Let’s get working on your digital marketing strategy, develop new ways to expand your social media presence, and attract new customers with an outstanding content strategy.

Click to book a free consultation and get started today.