Are You Doing It Right? Online Marketing For Service-Based Business

There are many ways to do online marketing for service based businesses. Digital marketing evolves rapidly – platforms get updated, old strategies are no longer effective, and new techniques emerge.

Many business owners and marketers are wondering if they are using the right marketing strategies. In this article, we’ll share 4 tips to help you get more customers from online marketing.

Find Your Unique Differentiation

Many service based businesses have little differentiation. Their ads and marketing materials look very similar. That’s why few of them ever stand out. It’s hard to grow a business when they only compete on price.

Having a unique differentiation is essential to growing a business. It will set your business apart from the rest.

There are different ways you can do this. For example, it can be the way you excel at customer satisfaction. It can also be a unique guarantee that you offer.

Survey your customers to find out what they want that is underserved in the market. Then position your service to address that issue. And make your unique benefit the focus of all your online marketing.

Optimize Your Online Visibility

The days of the yellow pages and pre-Internet are long gone. Consumers today search online for service providers. Your business must have an online presence to attract new customers.

Google My Business is a free and effective channel for service based businesses. Your Google My Business listing can show up when a consumer searches for your services in your geographic location.

You can display your contact information, services provided, operating hours, and many more. You can also upload photos and videos of your work. In the Q&A section, you can answer some frequently asked questions about your services.

Make sure that your information on Google My Business is accurate. And take some time to optimize your listings, so you get the most visibility from the searches.

Sell Value, Not Price

Regardless of what business you run, you can’t afford to get into price wars. It’s hard to survive when you solely compete on price. You have little margin to provide an excellent service for the customer. Moreover, a lower price also gives the impression that your service is of lower quality.

Rather than lowering the price, focus on adding value instead. You can bundle several related services together. It increases the perceived value of your offer, allowing you to increase your prices.

Find out what your customers value most. It could be speed, accuracy, customer service, etc. Make sure to go above and beyond what you promised. Then your happy customers will sing your praises. They will tell their friends and post about you on social media. These are great publicity for your business.

Don’t Forget About Your Existing Customers

It’s easy to get carried away chasing after new customers and end up forgetting about the existing customers. Most service based businesses can benefit from repeat purchases.

The sale doesn’t end when the customer makes the payment. Instead, it’s the beginning of a relationship. When they’re happy with your service, they are likely to become repeat buyers. For instance, you can use email marketing as a cost-efficient and effective way to keep in communication with them.

If your service requires regular maintenance, you can use email marketing to remind them. Your customers will thank you for reminding them and you benefit by getting more revenue. Occasionally, you can also send special promotions to your customer base to get a boost in sales.

Ready to Use Online Marketing for Service Based Business?

It’s easy to get confused with the different online marketing strategies. Use the 4 tips in this article and implement it into your digital marketing strategies. Take the time to formalize a strategy. And review the progress every quarter.

If you’d like a customized online marketing solution for your service based business, Asset Digital Communications would love to help. Book a strategy call with our team to find out the best approach for you.