Pay-Per-Click Advertising

Make Every Click Count

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Online advertising, whether referred to as Pay Per Click, PPC, Google Adwords, or Paid Social, are part of the wide variety of high effective digital advertising channels available today.

Paid search campaigns on the Google Ads or Microsoft Advertising (formerly Bing Ads) networks, or on social media platforms such as Facebook, Instagram, LinkedIn, or Pinterest play a vital role in brand awareness and sales growth.

PPC can have a powerful impact on business growth and the top drivers today are non-branded keywords and search queries. whether the business goal is brand awareness, valuable leads, or eCommerce sales, we get you up and running quickly with PPC ads.

How Can PPC Advertising Help  Your Business

  • Get going Quickly
  • Reach Today’s Buyers With Our Strong Targeting Abilities
  • Stay In The Loop With Advanced Tools & Analytics
  • Get Increased Leads And Sales With Our Knowledge Of Search Intent
  • Pay Only For The Clicks You Get

Get started -with a top PPC Agency, and one of the most seasoned teams in the business. many of our clients come to us after realizing they are spending too much on ads, and not seeing results in managing their PPC themselves.

We take time at the outset to understand your business and implement the right strategy based on goals that make sense for your business. search marketing gets expensive when the wrong strategy is in place. our job is to deliver value with every dollar spent. we set up your PPC ad campaigns so your business starts seeing the benefits quickly.

85%

of consumers use the internet to search for local businesses

50%

more conversions are produced through PPC ads than organic advertising

64.6%

of people click on a Google ad while making an online purchase

200%

ROI is generated on Paid Ads i.e. $2 earned for every $1 spent

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Our Unique 5-Step  Pay Per Click System

Research

We commit to understanding the nature of your business and your product lines, translating this into an ads strategy that will deliver measurable benefits. for Google Ads, getting the right keyword strategy is critical. we also consider the characteristics of geography, demographics, buyer segments, lifestyle & values for social ads, and their role in your paid ads’ strategy. we then establish the best conversion goals for your campaign such as phone calls, form fills, or increased website visits.

Evaluate Available Data

We carefully evaluate all available data, looking at past ad performance, current trends, channels, and their fit for the campaign. we are experts in advanced features such as quality scores, custom audience lists, lookalike audiences, and remarketing. we evaluate all the available data in crafting measurable action plans to heighten visibility and increase leads for your business.

Channel-Specific Action Plans

Each channel gets its own strategy. we set up initial ads, carry out testing and maintain close monitoring, fine-tuning frequently based on insights generated through the process. we implement an integrated call tracking solution to monitor, record, and measure the calls generated through our ads.

Collecting Data & Ongoing Refinement

Managing a paid campaign means collecting data for comparison, insights, and refinement of ads so that performance continues to improve over time. we carry out keyword tuning to further focus search results. keyword exact match, broad match, broad match modified, negative keywords, and phrase matches are monitored, tested as part of ongoing keyword tuning to sustain and grow
ad performance.

Harness Insights for Continual Ad Performance

We develop a Unique Success Model for your business carrying out continuous optimization. this work ensures your cost per lead, cost per customer acquisition and lifetime customer value deliver a measurable ROI to your business. you stay in the loop with our monthly reporting and dedicated account managers.

Extensive  Range of PPC Services

Google Ads & Microsoft Search Advertising

As ad strategists, we know how to get the most out of every search campaign we manage.

Social Ads

With millions of people actively using social media daily, advertising on social has never been so exciting. social commerce is growing rapidly on platforms such as Facebook. their advanced socio-economic and demographic data opens exciting new sales opportunities that may be right for your business. we can help you decide. when you’re ready, our in-house team creates everything needed for a high-impact social ads campaign, from slideshows, videos, carousel ads, along with the ad copy, contests, and content strategies to generate results.

Display

For a business that has products with strong visual appeal, display ads can strengthen brand awareness and attract new customers.

Video

83% of video marketers say video helps them with lead generation. videos vary in length based on the business goals. and they can deliver a wide range of messages such as brand values, testimonials, new product launches, or new features. whether it’s 2-D, 3-D, motion design animation, filming, or something else, we manage the project from A to Z.

Remarketing

This form of online display advertising keeps your offers at top of mind among leads and website visitors who are not yet ready to buy. these ads appear in spaces across the Google Content Network and are a cost-effective approach to building and sustaining interest in your brand.

E-Commerce

An incredible 93.5% of global internet users have purchased products online.  eCommerce ads are more important than ever before! stay ahead of competitors and generate more sales than ever on platforms like Amazon, Google Product Listing Ads, and Facebook Catalog Ads.

Our Recipe  for a Successful Pay Per Click Ad Campaign

Keyword Strategy

A successful PPC advertising campaign will include the most prominent keywords and target audience. for this reason, our experts perform thorough keyword searches to discover the best keywords based on the target audience.

Call to Action

A strong call-to-action makes the difference between a successful ad and a mediocre one. we carefully construct CTAs that prompt action and increase the click-through rate (CTR).

Credibility

When developing a PPC ad, it’s important to address credibility. this is how trust with your target audience is established. we highlight your best credentials to establish trust quickly.

Quality

If you are wanting to drive quality leads, you need to offer quality in the advertisement. in essence, our experts are trained professionals and specialize in developing ad copy that is authentic to your brand.

Advertising Copy

The most important key of a successful advertisement campaign is digital content writing. our experts have years of experience developing eye-catching, lead-generating headlines, securing new quality leads.

Advertising Copy

The most important key of a successful advertisement campaign is digital content writing. our experts have years of experience developing eye-catching, lead-generating headlines, securing new quality leads.

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Our Recipe  for a Successful Pay Per Click Ad Campaign

Keyword Strategy

A successful PPC advertising campaign will include the most prominent keywords and target audience. for this reason, our experts perform thorough keyword searches to discover the best keywords based on the target audience.

Call to Action

A strong call-to-action makes the difference between a successful ad and a mediocre one. we carefully construct CTAs that prompt action and increase the click-through rate (CTR).

Credibility

When developing a PPC ad, it’s important to address credibility. this is how trust with your target audience is established. we highlight your best credentials to establish trust quickly.

Quality

If you are wanting to drive quality leads, you need to offer quality in the advertisement. in essence, our experts are trained professionals and specialize in developing ad copy that is authentic to your brand.

Advertising Copy

The most important key of a successful advertisement campaign is digital content writing. our experts have years of experience developing eye-catching, lead-generating headlines, securing new quality leads.

Pay Per Click Measurement & Reporting

How are your ads performing? We stay on top of measurement and deliver regular reporting on our work. you’re never in the dark about the work we’re doing. and we’re never more than a phone call or email away to discuss.

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