Search Engine Optimization Agency Toronto (SEO)
Google search SEO Toronto or SEO Company Toronto – Discover our Full Service SEO Agency Toronto
SEO Toronto is how you will find us online. What are the keywords that will enable new customers to find your business? The Google crawlers use keywords to understand your business and rank you based on these. We use Google’s data to understand exactly what keywords someone will use to find your business.
As a business who wishes to increase organic and local visibility on Google, you may attempt to do it yourself. However most will seek the services of an SEO Consultant and perhaps a full-service Search Engine Optimization Company.
As a top SEO consultant in Canada, we take a holistic, integrated approach to developing our SEO strategy. We evaluate the user experience of your website. From there, we integrate SEO strategy with content development and strategy to leap-frog your competition in the intense battle for Google search rankings.
Our SEO Strategy 6-Step Process
Setting up your Digital Marketing Goals
The first step in SEO strategy is identifying your marketing goals. Then you can align with them with each step in the SEO implementation.
Rigorous SEO Analysis
We use a range of technical tools and apply our knowledge and experience to analyze your website completely. From there we develop the priorities list of work to be done.
Targeted Keyword Research
Our expert team of Toronto SEO consultants uncover the best suitable keywords based on your target market. Then they can ensure the SEO strategy is supporting the business goals and improving your SEO ranking.
On-Page Optimization
After the keyword research, our on-page SEO experts craft professionally written metas along to support the schema integration process.
Off-Page SEO and Link-building
Building your website’s authority is another key aspect of climbing higher in the Google search rankings. That’s why our off-page Totonto SEO experts work on link building that supports your business goals and strengthens the authority of your business.
Monthly Digital Scorecard Reporting
We keep you updated with our work, the insights we have gleaned, and the impact we are making to your online presence. Additionally, we are available help for consultation. This ensures that your own internal marketing team can also capitalize on the valuable insights captured through the process.
Business Advantages of a Strong SEO Plan
#1 Surge in Traffic to your Website
The higher you are in the search engine rankings, the more website visits you will get. That means being on page 1 in keyword search is critical, and those coveting the top positions get most of the clicks.
Therefore, our technical SEO work also involves creating relevant title tags and meta-descriptions. These help to increase your appearance in search results, and as a result, move you to the first page of Google. We optimized tags and descriptions to increase the click-through rate, which also promotes increases in qualified web traffic.
#2 Highly Cost-Effective
As a highly cost-effective marketing strategy, SEO targets users who are actively looking for your products and services online. This highly targeted inbound marketing strategy saves you money on outbound strategies like cold-calling.
SEO can bring highly qualified leads to your website. As a result, you get a higher level of productivity from your sales force. They end up working with better quality leads and a higher conversion rate. Both of which have been generated at a lower cost than cold-calling.
What’s more, the results from SEO are more enduring than PPC and other forms of paid advertising. When you invest in SEO your website continues to derive benefits over the long term. When you cease a PPC campaign, your website traffic drops to pre-ad campaign levels and the leads stop coming in.
#3 Powerful ROI
SEO provides access to:
1) insightful website performance data,
2) improvements to site usability, and
3) strengthening of your brand awareness and improvements in Domain Authority and Page authority.
Each of which are key website health scores.
Reporting features
You gain access to a wide range of performance data to improve your understanding of your customers in real time. With it, you can generate new opportunities for business growth by spotting new underserved audiences that are spending time on your site.
Site Usability
Another benefit of SEO is that it makes your website easier to navigate for search engines. At the same time, it provides a better website experience for users. With SEO, we rearrange the site’s architecture, and increase the number and quality of links. This work makes website pages easier to find and navigate.
As a result, it’s easier for search engines to crawl your site and find pages. That, in turn, makes it easier for users to find the information they’re looking for.
Improved Brand Awareness
You probably know that top position rankings in search results bring in significantly higher numbers of impressions. So getting your website to these top positions on the search result pages translates to more exposure for your website.
Being on the first page for your targeted keywords means you get seen by many more potential new customers. But there is another benefit: your brand is seen as a leader in the category. This instills trust because companies on page 1 of a search engine result are generally perceived to be more trustworthy.
The more your pages and content rank in high positions in the search engines, the more opportunities are for users to see your content and associate with your brand. Search engines reward this stronger performance with higher Domain Authority and Page authority scores, which generates additional increases in your ranking performance.
Search Engine Optimization FAQ
SEO is just one aspect of the umbrella that is SEM (Search Engine Marketing). SEM includes PPC and SEO. If it can be found in the search engine, it can safely be called search engine marketing.
On-page SEO are the tactics used on or within a page to help it in ranking higher in search engine results. On-page SEO includes both content and the HTML source of a page. This can include image optimization, keyword optimization, Schema markup, and more.
Unlike on-page SEO, off-page SEO is the work you can perform outside the confines of your website. The most important are:
- Link building.
- Social media marketing.
- Brand mentions.
Off-page SEO give search engines a good indication of how the World (other websites and users) perceive your website.
A website that is of high quality and useful is more likely to have backlinks from other websites. They are also more likely to have brand mentions on social media and are more likely to be bookmarked and shared throughout communities.
What have you done so far? If you haven’t yet started, you should start with an SEO site audit. There are several free tools to help you do this, including Google Analytics, SEOptimer, and SEMrush, to name a few.
An audit will help you find broken links, make sure your meta tags are correct, and check page load speeds. Once all your pages are in order you can begin keyword research and start getting some content together!
