Search Engine Optimization

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If Your Website Does not Appear on Page 1 In Relevant Searches, You Are Losing Business to Your Competitors.

Today’s buyers carry out online research prior to making a purchase decision. Bring your business to these customers by appearing on Search Engine Result Pages (SERPs).

The search engines never sleep, connecting buyers to sellers 24×7 across the globe. Whether you want to grow your local business or bring your business to a global audience, conducting Search Engine Optimization provides fuel to take your business to the top of organic search.

Get found on today’s top search engines such as Google, Bing, Baidu, or Yahoo, where your next customer will find you.

We Are a Top Seo Agency  in Canada

In a search result, an ad appears at the top of the page followed by organic listings below. Those organic listings are more trustworthy than the paid ads because they rely on traffic as opposed to simply being a paid ad.

How did those businesses earn that valued organic page one placement? When your business conforms to search engine algorithms, you are rewarded with quality website traffic, essential for visibility and growth.

These top competitor’s business expertise has been cleverly converted into valuable SEO content that feeds buyer’s search queries. The search engines reward these businesses with top search ranking, huge growth in website traffic, along with leads, enquires and, sales for the business.

Understanding how the search engines work, and what they value is our expertise. As one of the fastest-growing SEO agencies in Toronto, we are specialists in Search Engine Optimization and are practiced experts in delivering growth with content marketing and SEO content strategies, and semantic SEO strategy.

Get us working for your business in generating leads, sales and visibility for accelerated revenue growth!

We Get Results

Custom Furniture Manufacturer

40%

Growth In Website Traffic over 90 Days

Major Supplier to Food Industry

200%

Growth in Website Traffic Over 6 Months

E-Commerce Nutrition Brand

680%

Increase in Search Results over 6 Months

Our SEO Methodology

Setting Up Your Digital Marketing Goals

The first step in SEO strategy is identifying your marketing goals. A website audit and competitive analysis are conducted to pinpoint SEO weaknesses and gaps.

Rigorous SEO Analysis

We use a range of advanced technical tools and apply our knowledge and experience to analyze your website completely. From there we develop the priorities list of work to be done.

Targeted Keyword Research

Our expert team of Toronto SEO consultants uncovers the best suitable keywords based on your target market. Then they can ensure the SEO strategy is supporting the business goals and SEO ranking.

On-Page Optimization

After the keyword research, our on-page SEO experts craft professionally written meta descriptions to support the schema integration process.

Off-Page SEO and Link- Building

Building your website’s authority is another key aspect of climbing higher in the Google search rankings. That’s why our off-page Toronto SEO experts work on link building that supports your business goals.

Monthly Digital Scorecard Reporting

We keep you updated with our work, the insights we have gleaned, and the impact we are making to your online presence. This ensures that your own internal marketing team can also capitalize on the valuable insights captured through the process.

Business Advantages of a Strong SEO Plan

Surge in Traffic to Your Website

Higher search engine ranking delivers higher volumes of quality website traffic. That means getting onto page 1 in keyword searches holds tremendous value. We develop on-page, off-page, and conversion optimization strategies based on your budget. The result is increased website traffic, more leads whether marketing-qualified (MQLs) or sales-qualified (SQL) and exciting new sales and partnership opportunities!

Highly Cost-Effective

SEO is a highly cost-effective marketing strategy. Unlike PPC, which stops when the ads cease, the organic traffic your website gains continue to deliver value. Sales teams spend less time cold-calling and more time closing leads. This translates into improved sales force productivity and a lower cost per lead.

Powerful ROI

SEO delivers:

  • Healthy growth in quality traffic to the website
  • A fresh inflow of new business leads and sales
  • Powerful insights on website user behaviour to accelerate growth
  • Improved site usability, with steady increases in impressions and clicks
  • Greater brand awareness measured by domain authority and page authority.

Ongoing SEO keeps your website performing at its best, adapting and responding to algorithm updates so that your business never falls behind. Strong website health scores are a smart competitive strategy to deliver long-term shareholder value.

Reporting Features

Access to a wide range of performance data serves to improve your understanding of your customers in real-time. With it, you can generate new opportunities for business growth by spotting new underserved audiences that are spending time on your site.

Site Usability

Is your website architecture set up for the best SEO performance? Our experts will identify any architectural issues which are preventing your business from getting as much traffic as it should. Our work increases dwell time and reduce bounce rates because the user experience is transformed for good.

Improved Brand Awareness

A powerful SEO strategy will expose your business to increasing numbers of new potential buyers. And there is another benefit: your brand is seen as a category leader. This instills trust in users because companies on page 1 of a search engine result are perceived as more trustworthy.

Not sure about the health of your website? Let’s discuss your needs and concerns in a call.

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SEO Essentials for Success

SEO is Technical

The technical side of SEO ensures your website can be found by search engines. If not done, or not done properly, Google and the other search engines won’t understand what your business is about and won’t send you traffic.

Your Content Strategy Is Essential

Content is vital to winning with SEO. In Google’s recent Core Updates, weight is given to the Expertise, Authoritativeness and Trustworthiness (E-A-T) of your content. Therefore, keyword strategy is tied to the quality of your content plan.

Ongoing Updates Strengthen Website Performance

Off-page and on-page SEO strategies deliver steady gains in website traffic. This traffic is turned into leads with CRO and conversion optimization strategies.

SEO Takes Time

Initial results with SEO will deliver gains, but if you’re starting from a weak position, understand that racking up big gains simply takes time. Like training to be a top athlete, persistence and a commitment to the goals deliver incremental wins that add up over time.

Great SEO Delivers Great ROI for The Business

Be wary of cheap SEO: it delivers nothing but a business expense and lost time for your website and your business.

Power up your website for a rapid pandemic recovery.

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Search Engine Optimization FAQs

SEO stands for Search Engine Optimization.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid organic traffic rather than direct traffic or paid traffic, bringing increasing numbers of new buyers to your website. SEO carried out on a monthly basis is a highly cost-effective way to bring high-quality traffic and leads to your website.

Search engine marketing is the process of optimizing your online content to enable search engines to show your business on top of search engine pages for certain keywords that are valuable to your business.

On-page SEO are the tactics used on or within a page to help it in ranking higher in search engine results. On-page SEO includes both content and the HTML source of a page. This can include image optimization, keyword optimization, Schema markup, and more.

Unlike on-page SEO, off-page SEO is the work you can perform outside the confines of your website. The most important are:
Link building.
Social media marketing.
Brand mentions.

Off-page SEO give search engines a good indication of how the World (other websites and users) perceive your website.

A website that is of high quality and useful is more likely to have backlinks from other websites. They are also more likely to have brand mentions on social media and are more likely to be bookmarked and shared throughout communities.

SEO is just one aspect of the umbrella that is SEM (Search Engine Marketing). SEM includes PPC and SEO. If it can be found in the search engine, it can safely be called search engine marketing.

Firstly, SEO’s role is to increase the volume of quality traffic to your website by sending signals to the search engines that allow them to better understand your business and the type of traffic that is valuable to your business. From there SEO is used to generate leads for your business. A lead may be a sale or a valuable inquiry about your products and services. When the website’s user experience is strong, leads will result. SEO greatly improves user experience, is cost-effective and advocates ‘pull’ advertising instead of push, in your face marketing messages. Thus, good SEO facilitates the growing strength of your website’s Google ranking and brings increasing volumes of quality traffic to the website. An SEO-optimized website provides a place for new and existing customers to stay on top of your products and services.

What have you done so far? If you haven’t yet started, you should start with an SEO site audit. There are several free tools to help you do this, including Google Analytics, SEOptimer, and SEMrush, to name a few.

An audit will help you find broken links, make sure your meta tags are correct, and check page load speeds. Once all your pages are in order you can begin keyword research and start getting some content together!