Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an essential business tool to increase organic traffic to your website. The quality of the SEO carried out on your website determines if new opportunities will find you – or not.  Applying our tools and expertise, we can dramatically increase the volume of qualified traffic and leads to your website.

Search Engine Optimization (SEO) – has evolved in response to Google’s work as the architect of Internet search. Though, for good reasons, many businesses do not understand SEO. SEO is an expanding, rapidly changing set of technical skills and tools that enable your website to be found using keywords, or organically. SEO is the optimization work necessary to allow the search engines to find your website or web based content.

Search Engine Optimization

Search Engine Optimization is an essential business tool to increase organic traffic to your website. Applying our tools and expertise, we can dramatically increase the volume of qualified traffic and leads to your website.

Search Engine Optimization – or SEO – has evolved in response to Google’s work as the architect of Internet search. Though, for good reasons, many businesses do not understand SEO. SEO is an expanding, rapidly changing set of technical skills and tools that enable your website to be found using keywords, or organically. SEO is the optimization work necessary to allow the search engines to find your website or web based content.

The Facts about SEO

  1. Today, search engines are more efficient in finding new business leads than your sales reps! According to Search Engine Journal, SEO leads have a 14.6% closing rate whereas outbound leads only have a 1.7% close rate.
  2. Everyone is online searching for stuff, including your next customer. Search Engine Journal reports that 93% of online experiences begin with a search engine.
  3. Marketers advise that SEO is the best thing you can do to bring in more business leads. 57% of B2B marketers proclaim search engine optimization as the biggest impact on generating leads.


Infographic
 by MDG Advertising

The Powerful Business Wins of a Strong SEO Plan

#1 Top Competitive Search Engine Rankings

Doing SEO well is both art and science. The practice is dynamic and Google makes frequent changes to its algorithms. This means that best practice is constantly changing. Our SEO team has extensive experience over the past decade, so we understand this really well. Plus, we track the latest SEO development to keep our practices sharp. Our SEO team employs the latest search engine optimization tools and strategies, so we can deliver on our commitment to deliver continuous monthly improvements to your website performance.

#2 Surge in Quality Organic Website Traffic

More than ever are people are utilizing Google, Bing, Yahoo and the other search engines to learn about different services, products, and brands. So, if your website is not appearing for relevant keyword searches, this is a lost opportunity for you. This search activity, along with advancements in search engine intelligence, means there are many opportunities each day to get your products and services seen by interested consumers. Good quality content that is keyword optimized has become the conduit to get these new potential customers to your website. In addition, with an increased volume of good quality traffic to your website, you will see more business leads and sales.

#3 Powerful Website SEO Report Card Updates for You

Today, we can track the performance of our SEO work and see the ongoing progression in improvements to your website’s performance. We use this data to set monthly goals for our SEO team. We will even share these monthly data-backed reports with you so you see exactly how your website is performing. When we map out your web and social media strategy, we will set up custom goals in Google Analytics. With this, we benchmark ourselves against these goals, constantly improving your web traffic and visitor engagement to ensure we know where your new traffic and leads are coming from.

Search Engine Optimization Tune Up

SEO grows ever more sophisticated and context-savvy with each Google update. Today, SEO is no longer about keyword-stuffing an article, or the quantity of internal and external links. Search Engines are now designed to give audiences the best possible website, offer them the best user experience, and deliver the most valuable information to them. To tap into this powerful function of Internet search, your website must have a user-friendly design, be mobile-friendly, and offer valuable content to your audiences. If not, you will be passed over by the search engine crawlers, given a weak ranking, and new potential customers will not find you through organic search.

An SEO tune up by Asset Digital Communications can fix this problem!

To stay relevant, your website must deliver the solution and the answers your audience seeks. Your company’s website needs a tune up to run efficiently, given the latest algorithm enhancements. We have a time-tested methodology that we will put to work for your business, to keep your website searchable, findable and engaging.

Asset Digital Communications 4-Step Search Engine Optimization Methodology

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The SEO Audit

We start with an initial detailed analysis using special SEO tools to develop an evaluation, or audit, report for you. We look at a range of factors that enable us to assess both the strengths and weaknesses of your website. This in-depth SEO audit identifies the work needed and the timeline to get your site performance improved. We will present to you the results and work plan, so you understand the depth, scope and timeline of the work that needs to be done.

Master Bulb

Strategy Development and Goal Setting Development of an Integrated SEO Marketing Strategy

Our SEO team is an arm of the digital marketing team, and this sets us apart as a Digital Marketing Agency. We take a strategic view to SEO as an integrated element in an overall Digital Marketing Strategy for our clients. When done properly, SEO is not a standalone service. We incorporate the audit results and work plan into the overall strategic direction of a Digital Marketing Plan. Our SEO specialists work as part of an integrated team, supporting the larger Strategic Goals. Due to this, it delivers better results to our clients! As an agile team, each member can deliver more powerful results to your company’s personal Digital Strategy. We present an Integrated Digital Marketing Strategy to you and, from there, we get to work implementing it!

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SEO Implementation Stage

The actual SEO work spans a range of measures, which are identified in the audit. At the outset, we look at your domain and page authority, your competitive ranking, and we flag the deficits that we spot. Typically, site speed improvements and reducing server response time are common early tasks. We consider the mobile-friendliness of your site, your images and content, and establish a work plan to improve optimization, eliminate duplicate content, and remove any errors such as 404’s. From there, we will perform some in-depth keyword research while optimizing content. We carry out an evaluation of your links and backlinks, and devise strategies to improve these. In addition, we undertake both on-page and off-page optimization work. This is part of the initial engagement, and flag specific areas that will require more time to deliver best results.

Mission Vector

Monthly Review and Continual Optimization

The SEO Tune Up is essential on at-least an annual basis. However, for large complex websites, or where there is an ambitious Digital Marketing Strategy, ongoing SEO work will serve to meet the demands of the strategy, and to deliver continual improvements to your site’s performance in searches. We understand the competitive value of monitoring, measuring, and consistently improving your websites performance. In truth, ongoing SEO work could lead to significant gains. You can outperform your competitors and get more of the available new business that is out there, looking for the solutions you offer.

Let’s give you an SEO strategy tune up!

We understand how all those moving parts work so you don’t have to, and our role is to increase your site’s ranking in order to help you generate more business.

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