Social Media and Its Role in Internet Marketing

If you run a business and you are not on social media, do you even exist? Running a business without understanding the need for social media internet marketing can be a fatal mistake.

Just having a website is no longer enough. Leveraging social media to promote your business and the products or services that it sells can be one of the best ways to get more customers, expand your reach, and build your brand.

In this article, we’ll explore the increasingly important role that social media plays in internet marketing and how it affects your business. Let’s dive straight in.

Social Media Internet Marketing to Increase Sales

Social media marketing can be a low spend and high ROI way of getting more customers for your business. It does this by fortifying your brand, connecting with digital natives, and establishing a direct line of communication with your followers.

A lot of social media platforms now have native eCommerce features that can, for example, let you purchase a product or service right from an Instagram post.

All of this is possible when you make yourself available on social media, to people who are looking for the kind of product you sell.

You can also reach out to customers and prospects directly via social media.

Some social media tools can comb through social media platforms (such as LinkedIn) to extract verified email addresses that you can then use in your email marketing campaigns as well.

Improve Your Search Performance With Social Media

Internet marketing includes a whole suite of tactics such as search engine marketing, digital advertising, website performance, search engine optimization, and more.

Although it might not be as evident, social networking sites can give a big boost to your search performance too. Social media is a massive content sharing and ranking platform, and search engines pick up on such ‘social signals’.

Depending upon how widely a post has been shared and the quality of the content, search engines like Google can now show tweets and other social media posts directly on their search engine results page.

This means that any high performing piece of content that you share on social media has the potential to help you rank higher on search, and consequently get more traffic to your website.

So, invest in the kind of content that can go viral on social media channels like Facebook, Instagram, Twitter. These can be infographics, blog posts on topical content, user-generated content, or co-branded content.

When it comes to content creation on social media, you can even see what your competitors are posting on their profiles and learn from them!

Build High-Quality Relationships With Your Followers

The biggest competitive advantage of social media is its ability to connect directly with your target audience and develop a meaningful relationship. It truly is a two-way conversation on social media.

You can learn a lot about your customers simply by observing how they react to the content you put out. Sentiment analysis is a vital part of any social media strategy.

By reading the comments people leave on your posts, and the context in which they mention you in their own posts, you can get a fair understanding of your brand is being perceived by users on social media.

Responding to customer complaints immediately, and resharing appreciation posts with a simple thank you, is a small step towards building a relationship with your followers. Doing this also makes your brand seem more approachable and consumer-friendly.

Social media internet marketing has come to play a big role when it comes to promoting your business online. From communication and branding to tracking competition and trends, social media can be quite resourceful.

A great social media marketing strategy can lead to increased website traffic, more customer goodwill, better brand loyalty, and better SEO. Social media is undoubtedly the swiss army knife of digital marketing, ignore it at your own peril!