social media marketing niches

Social Media Marketing Niches You Can Target

Images of ripped six-packs and bikini bodies often grace social media platforms, particularly Instagram and TikTok.

It’s no surprise.

Fitness & health is one of the most popular social media marketing niches used by marketers. But it’s not the only one. Let’s take a dive into several social media marketing niches you can target.

Flex your muscles with these social media marketing niches

Fitness & Health is an all-encompassing heading when you consider social media marketing niches. It includes strength training, bodybuilding, and diet & food.

Nearly 44% of Americans turn to social media when they want fitness advice, according to Forbes (source).

If you plan on using fitness as one of your social media marketing niches, it’s important to define your sub-niche.

Are you catering to those who want to lose weight? Or those who want to bulk up for the summer?

Weight loss entails a different audience from those interested in bodybuilding. This is why defining your sub-niche is key.

It’s also important to verify any fitness or health related facts you plan on posting on your social media account.

After all, if your post goes viral, it’ll be seen by a large audience. Accuracy is key when you want to use fitness & health among your social media marketing niches.

When it comes to social media marketing niches, beauty is big business

Did you know that the fluffy, brush-up brows trend first became popular on Instagram before becoming mainstream (source)?

It turns out that social media is a trendsetter when it comes to cosmetics.

And according to a study by Meltwater, 65% of teens discover and purchase beauty products through social media.

If you’re looking for a social media marketing niche that has potential for your bottom line, beauty is a great one to consider.

The beauty niche on social media has led to an influx of big brands joining platforms like Instagram. Big brands are now talking directly with their consumers through social media, in turn establishing beauty as a powerhouse of content.

It’s no wonder that beauty is such an important niche on social media.

The soothing sound of a cracking back as a social media marketing niche

The chiropractic market size is expected to reach nearly $18 billion (source) in the U.S. by 2025.

That’s a lot of bones cracking. And what better way to showcase that healing sound through the use of this social media marketing niche?

Instagram and TikTok work well for videos that showcase chiropractors extending and realigning clients in order to alleviate their aches and pains.

If you haven’t seen a chiropractor do their magic on Instagram, you’re missing out.

Using travel in the age of a pandemic as a niche

The COVID-19 pandemic has taken a toll on the travel industry. And that has impacted how many are using travel as a social media marketing niche.

There’s no doubt the travel niche has taken a hit on social media – with some travel influencers pivoting to local travel as international travel becomes more challenging with pandemic-related regulations.

But with a COVID-19 vaccine out, it’s only a matter of time when international travel begins to kickstart into high gear again.

When it comes to social media marketing niches, travel will always be first class.