Lessons to Learn on Social Media Marketing for Oil and Gas

Social media marketing for the oil and gas industry is more than just about advertising. It is about building a brand, forming relationships and sharing industry knowledge.

The oil and gas industry is not limited by geographical location. The product you sell has universal demand, which means that most oil and gas companies have a global customer base.

This is where social media marketing for the industry can help – transcending boundaries to promote your product to a global audience.

But there’s more to it. In this blog, we’ll look at some of the social media marketing lessons for the oil and gas industry.

Building Relationships With Social Media Marketing for Oil and Gas

Physically promoting your products across borders can be restrictive and sometimes riddled with regulation. This is where social media marketing can ease the process.

Using social media to reach a global audience (prospects or industry alliances) does not pose as many constraints as do more traditional means of outreach. In fact, social media marketing is quicker, more versatile and gives you clear metrics about your ROI as well.

Social media can be used to share and establish thought leadership, foster industry discussion and encourage audience engagement.

All of this needs to be backed by high quality thought leadership content such as industry research reports, white papers and case studies to showcase your project management capabilities across borders or even locally.

Educate Your Audience

The oil and gas industry is not as glamorous as the fashion or technology industry, but it does form the backbone of the world’s energy supply. This lack of brand awareness often leads to misinformation or just a general lack of information about your products and services.

Social media marketing for the oil and gas industry can help craft the narrative by ensuring that accurate and relevant information is being shared on your social media accounts.

While white papers and research reports might be read by more seasoned veterans of the industry, social media can also be used to spread information about your corporate social responsibility and sustainability efforts. This kind of content has a wider appeal on social media.

You can tap a much larger audience with social media by sharing news updates, blogs and other similar easily consumable content pieces.

Choosing the Right Channels

Social media is a no-brainer. You must be on social media to make your presence felt. A lot of big brands in the oil and gas industry already use it well.

But there’s a lot to explore when it comes to social media channels. From the seemingly endless social media platforms to choose, which one is right for you? Let’s look at some of the channels you must have a presence on.

Facebook: has the largest number of monthly active users and is undoubtedly the most popular social media network out there. It also offers tools for building brand awareness as well as lead generation.

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If you haven’t already, start by creating a business page on Facebook and ‘boost’ the posts which have high-quality content. Boosting helps your content reach a wider audience, beyond the followers of your page.

Posting content which talks about the sustainability programs in your company or updates about the growth of your business is a great way to use the network. This will keep your followers informed and also possibly create opportunities for new business.

LinkedIn: is the place to be for B2B companies. It has an audience that is focused more on professional, high quality and serious content.

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For content that talks about your business processes and thought leadership, LinkedIn has a ready audience primed to consume it.

Your content will get the professional attention it deserves and will have the dual benefit of building awareness as well as forming connections with other like-minded people and businesses.

Twitter: is great for quick updates and concise content pieces. Use it to promote your content that links back to the website or announce that new oil site discovery/acquisition.

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The microblogging social network is great to not only spread awareness but also to generate web traffic back to your website and get leads.

Social media marketing for the oil and gas industry is worth the effort. From lead generation to advertising and brand awareness, it can be a versatile means to accelerate your business growth.