Top Social Media Marketing Tips for Small Businesses

As a leading social media consulting agency, we’ve witnessed a revolution in the way businesses carry out their sales and marketing. Just look at any business, not matter the size, and notice what marketing tactics they are using. Chances are, they are using social media to their advantage. With over 2.64 billion people using social media around the world, it’s a business mistake to neglect the power of social media marketing. Many businesses struggle with how to utilize social media to their benefit. The reality is, social media marketing can feel overwhelming. To help you better evaluate your own social media marketing strategy, we’ve created this guide. Check out these top social media marketing tips to make sure you’re getting the most out of your marketing strategy.

What is Social Media Marketing?

Before we dive into the tips, let’s cover the basics of what social media marketing is. At its core, social media marketing is a set of strategies to market your products and services through social media. Today, social media marketing is a core part of business growth and vitality.

There are dozens of quality social media platforms that small businesses may use to market their products or services. Here’s a list of the most commonly used, and arguably the best, in the pantheon of social media channels:

Mastering social media marketing can result in transformational business growth! Not to mention to boost in sales and profits!

The Benefits of Social Media Marketing

With a mere glance at these statistics, the idea of reaching so many potential new customers can be exciting – maybe a little overwhelming too. However, companies are diving into social this every day, and seeing their businesses grow as a result. Check out some of the benefits that can flow to your business once you master social media marketing:

1 Increased Brand Awareness

One of the best aspects of social media marketing is how much a campaign can increase your brand awareness. By using social media to promote quality content, your target audience will begin to recognize your brand. This increases your company’s overall visibility.

More Traffic, More Leads, More Revenue

Social media can help to significantly improve your website and foot traffic, and in turn, generate more sales. The best part is, the more involved you get with social media and your community, the more traffic your company can expect.

Organic Traffic

Social media is also great for increasing organic traffic by improving SEO. This is incredibly important in the bigger picture of creating an internet presence.

Cost-effective Marketing

Marketing can be very expensive for business, especially for start-ups. Media such as print and broadcast, which can reach large numbers of consumers, can be expensive. The benefit of social media marketing is that it is affordable and cost effective. This is particularly helpful as your company takes time to develops the best strategy.

Add in some creative content, and the dividends start to pile up!

Reputation Management

Social Media Marketing gives your business a chance to engage and build a reputation with customers and your community. In doing so, your company can become an influence or inspiration, depending upon your community management strategy.

There are endless benefits for small businesses that decide to invoke the power of social media marketing! But to receive these benefits, it’s important to make sure you fully understand how to market on social media. Otherwise, it can be a complete waste of both time and money.

With that in mind, we encourage small businesses to consider hiring a social media marketing agency or community manager.

Top Social Media Marketing Tips

Join Social Media

Our first social media marketing tip is to stop wondering when to join social media. Start today! Regardless of your industry, your target audience is likely going to do some research before they buy anything. What do you think a customer would assume about your company if they can’t find so much as a Facebook Page?

An online presence is crucial to the success of your company and every minute wasted is a lost opportunity. Commit to a regular presence on social media and organize resources around the task. This may be a good time to bring in expertise to help get the initiative off on the right foot.

Study Target Audiences

Before you can see any significant results from you social media marketing, you’ve got to take the time to study your target audiences. Social media marketing is like having a one-on-one conversation with your customer. To do that, you must have a greater understanding of who your audience is: their likes, dislikes, purchase preferences, hobbies, and more!

Once you understand who you’re trying to reach, you can begin to effectively ‘speak’ to them effectively. When you see engagement starting to happen, you’ll know you’re on the right track.

Act Like a Human

Keep this important tip in mind: humans like communicating and interaction – especially with other humans! Take the time to act like a person and treat your customers like human beings. By getting to know your audience, you can earn their trust, and see that relationship reflected in new and repeat business.

Update Branding

Before jumping straight into social media marketing, you need to assess your branding. This means your logo, profile picture, copywriting (biography, about page, description, etc.), background images, and any recent posts. Your brand and profile image are the first things potential customers will see. If it’s lacking in some way, dated, or seems low-quality, customers will move on.

How many times have you passed by a company with poor branding only to move on to a more professional-looking company? Your branding should speak directly to your target audience and represent your company fully.

Value-Based Posts

If we were to look at your social media profiles right now, what would we find? Are you posting valuable material, or just promoting products? Chances are, if you are only promoting products, you’re not seeing great results.

The reality is, you’re not putting your customer’s needs first. Putting the sale first comes across as pushy and is a big turn-off.

When it comes to social media, the idea is to have conversations with your audience. Content marketing on social media is a great way to demonstrate your competence and build trust. Build to helping them understand how your products and services solve genuine issues that they face.

When a member of your target audience reads a valuable piece of content, they are more likely to share it with their friends. When they do, they’re then indirectly marketing your content for you. Social media is a powerful tool in amplifying word-of-mouth benefits.

Pick the Right Platform

One of the biggest mistakes that businesses make when attempting social media marketing is picking the wrong platform. With so many to choose from, picking the right one can be utterly frustrating, both in terms of the money and time spent. When it comes to social, each popular platform is designed for a specific type of person. In other words, like your business has a target audience, each social media platform does as well.

For example, a photography company would excel in social media marketing on Instagram, however, they may not find as much success on Twitter or LinkedIn. Take the time to think about where your customers are and what social media platform they’re using. From there, focus all your social media marketing attention on that platform!

Study Analytics

If there is only one tip you take away from this, it should be this one. Each social platform provides companies with a wealth of information in their analytics dashboard. Take the time to study the analytics of your marketing campaigns, post results, and followers.

It can be confusing, but over time your understanding of your follower and customer base will blossom. A good understanding of your analytics can ensure you avoid a costly mistake in your marketing strategies.


If you are new to social media marketing and hoping for instant success, be patient with yourself. It takes time to gain proficiency in a new skill set. Social media marketing is not a tool that should be rushed. Instead, it should be taken in steps to avoid any potential mistakes and to maximize results.

For example, when it comes to Facebook Marketing, it’s smart to start with a smaller ad-budget and test your target audience over 2 to 5 days. As the time passes, it’s imperative that you study the metrics and understand how your audience is reacting to your ad. Once the 5th day has passed, a you can either alter the audience or scale the budget of the ad-set by a few dollars.

This is a process that can be on-going for months upon months. In fact, some of the most successful ads could last an entire year! Without patience, none of this would be possible.

Strategize, Plan & Schedule

Another top social media marketing tip for any business is creating an over-riding strategy. A strong strategy guides all your digital marketing elements, including social media marketing. It should dictate both a content plan and a posting schedule. Your content strategy or plan tells you what type of content to post to best reach your audience. Your posting schedule refers to your social media posting calendar – when and on what platforms you will post your content.

Businesses can get lost in the dramatics of social media marketing but forget about posting valuable content every day. But with a strategy and a schedule, your audience will always know when your next valuable content will be posted.

So, whether you are planning on doing paid advertising or not, take the time to create a posting-plan. Be sure to create one that you can use over the course of the week or month. It’s a great way to build a routine in which you can expand upon the future, monetize or advertise.

Hire a Social Media Marketer

Social media marketing can be quite hectic for businesses that may not have the skills or time to invest in building a social media presence. One of the best tips that we can suggest to any business is to consider hiring a social media marketing agency to help you started. An agency can help your staff move up the learning curve more quickly, eliminate learning errors, and get faster results for your business.

The Next Best Business Development Technique – Social Media Marketing!

Marketing and advertising have completely changed with the growth of the social media industry. Any business that is in growth mode is doing it with a strong injection of top-notch social media marketing!

With billions of consumers active across social media platforms, businesses have a direct line of communication to their consumers. Brand new marketing communications opportunities have been born which build awareness, reputation, and profits. However, without proper knowledge of how to use social media for marketing, it can prove counterproductive.

While the digital age is roaring, it’s essential to take the time to either learn how it all works – or hire someone to do it for you. Get out of the dark and get ahead of the competition today with Asset Digital Communications, Toronto’s Social Media Marketing Agency, on your side! Book a free call today, and let’s get your social media marketing started today!