top inbound marketing companies

6 Secrets from Top Inbound Marketing Companies

Have you ever wondered what the top inbound marketing companies are doing to generate leads successfully?

Many businesses have tried some form of inbound strategies with mixed results. So we have compiled a list of the 6 secrets that the top inbound marketing companies use to bring consistent inbound leads.

1. Provide Customers With A Great First Impression

The saying “Don’t judge a book by its cover” doesn’t apply to inbound marketing. The moment someone reaches your website, they will start judging your business.

If it doesn’t look professional, is difficult to navigate, slow to load, or confusing, visitors will leave immediately.

First impressions are very important. Because when visitors leave your site, they have a certain perception about your brand, which is difficult to change.

Treat your website as a salesperson who works for you 24/7. Apart from giving a good first impression, it must provide informative content that users are looking for.

The pages need to be fully optimized for both mobile and desktop experience, have the required call to actions (CTAs), a section to answer frequently asked questions (FAQs), and forms for users to get in touch with you.

2. You Are The Expert In Your Business

The fact is no one knows your company and industry as well as you do. Inbound marketing companies need input from you and your team.

For instance, you need to provide your business goals, the sales process to acquire new or returning customers, and key performance indicators.

They will also need to know who your ideal customers are, who your main competitors are, how you stand out from them, and the latest trends in the industry.

You are the expert in your business. And the agency is the expert at inbound marketing. By working together, you’ll have everything you need for a successful inbound marketing strategy.

3. Results May Take Longer Than You Expect

No inbound marketing strategy can bring you new leads overnight. That’s not how inbound marketing works.

It takes time to get some traction, generate a substantial traffic coming to your website, and converting them to leads. It will require adjusting to market feedback and tweaking of strategy before the campaign is dialed in.

It could take months or even years. It depends on several factors like your industry, how competitive the market is, and your budget.

Inbound marketing is a long-term lead generation process. The end goal is to have a sustainable, repeatable and predictable lead generation machine. For best results, trust the process that your agency has laid out for you.

4. Publish the Right Kind of Content Consistently

A huge part of inbound marketing is publishing content. But it doesn’t mean posting any kind of content.

You need content that is relevant and valuable to your ideal client avatar. It should provide solutions and answer questions to their most pressing issues.

Content comes in various forms, not just blog posts and articles. There are case studies, videos, e-books, etc.

Good content will encourage your visitors to come back to your website to consume more of your content. It will position you as the authority and set you apart from your competitors. That’s the right kind of content you want to publish consistently.

5. Top Inbound Marketing Companies Do Constant Testing

The best part about digital marketing compared to traditional forms of marketing is the amount of data at your disposal, in real-time. Inbound marketing companies leverage these data in their approach to marketing.

You may think that you’ve produced the best piece of content. But the metrics from the data don’t lie. Your customers will tell you what they don’t like and what types of content they want more of.

Top inbound marketing companies carry out numerous tests all the time. And they would analyze the data and adjust the approach to make sure that they’re moving towards your goals.

There are so many tests done that it’s impossible to keep you updated on all of them.

For instance, changing the button colours, changing the headline, or the layout of the landing page. Some of the tests can be so small you won’t even notice. But they will add up to more significant results.

6. Understand The Synergy Between Marketing & Sales

When your customers buy your product or services, they don’t differentiate if they are speaking to marketing or sales. They see your company as one whole experience.

Unfortunately, that’s not how most businesses operate. They have a separate marketing and sales team. The marketing team generates the leads and hands them over for the sales team to close.

In many cases, customers get confused when the sales experience is different from the marketing content they have consumed. This is a turn-off that causes lost deals.

Instead, marketing and sales have to work in unison, providing a seamless experience. They should have one focus, which is to close more deals and increase revenue for the business.

For example, the sales team can provide the marketing team with objections they have been receiving. And the marketing team can address them in the form of content. This can help to decrease the sales cycle and increase the closing rate.

Conclusion

Inbound marketing works if it’s done correctly. If you’ve done inbound but not seeing results, there are many possible reasons. Consider working with a top inbound marketing company to eliminate the factors that are hurting your marketing efforts.

If that interests you, book a call with one of our advisors. Discover how you can remove the limiters and finally see inbound leads coming into your business.