what is inbound marketing

What is Inbound Marketing: Definition & Basics

Inbound Marketing Definition

In a nutshell, inbound marketing is a way of meeting your potential buyers where they are, and engaging with them on their terms. It means enticing your buyers to come to you.

So, What is Inbound Marketing?

More likely than not, you’re probably already using inbound marketing tactics and just don’t know it!

Today, successful marketers use a wide mix of types of content across an array of platforms in order to connect with their customers at every stage of the buying process.

So, what does that have to do with inbound marketing? In essence, creating content, like white pages, infographics, blog posts, and social media profiles will help build awareness and orient consumers to your band.

This, in effect, brings them “in” with subtle, but targeted, marketing efforts designed around their general needs and specific pain points. This differentiates inbound marketing from more traditional methods of “outbound” marketing like ads or email marketing blasts that go out to your customers.

Why does Inbound Marketing Work?

One of the key reasons inbound marketing has found so much success is due to the fact that today’s potential customers want a more personalized, customized relationship with the businesses they buy from than ever before.

Today’s prospects and customers want you to know their name, and call them by it, where they work, and most importantly, what they need. It is these buyers that control the purchasing cycle, and they have high expectations for each and every interaction they have with your brand.

For this reason, it’s simply not enough to be able to say “we’re doing an inbound marketing campaign.” If you want to build trust and strengthen your relationships with your buyers, while driving greater revenue, you need to utilize an effective inbound marketing strategy.

How Do I know If It’s Right for My Business?

Inbound marketing is a powerful tool that can be utilized by pretty much any business, in either the B2C or B2B sectors. But if you’re still unsure, here are a few signs inbound marketing would work well for you:

  • You use your website to sell your products or services. Or you want to.
  • Your target audience uses the internet to learn about topics you have expertise in.
  • You’re looking for new ways to reach/approach your target audience.
  • You have time and budget to devote to creating quality content to educate and delight customers.
  • You have a strong enough understanding of your buyers to create personalized, valuable content.

How Does Inbound Marketing Work?

Using thought leadership, education, and entertainment, inbound marketing helps your potential customers develop a deeper relationship with your brand. The idea is to provide helpful information, fun or useful tips or tricks, and generally providing content that proves how much you care about your prospect’s problems and success.

Basically, inbound marketing’s job is to draw in potential customers by appealing to them on an information level. It entices them with solutions to their problems – some of which they may not have even known they had!

Ready to supercharge your inbound marketing efforts? Asset Digital Communications can help! Book your free consultation with our founder Mary-Jane Owen today!