Which is Better for B2B: SEO or Social Media Marketing?

TIME.

The thing that every working individual need but never seems to have enough of.

No matter if you’re a business owner or marketing coordinator stepping up to take care of your company’s B2B marketing, it is always a task to prioritize the area of marketing. There has always been some debate around whether your time is best spent on SEO or Social Media Marketing for B2B, so we’re here to provide a little expertise on the topics.

SEO and Social Media can work in entirely differently ways for B2B digital marketing purposes, but they can also work great when used together. Regardless of whichever approach you prefer, be sure to take a look at the facts to best inform your decision and always support your marketing efforts with a robust strategy.

Which is Better for B2B Marketing? SEO or Social Media Marketing?

B2B marketing is no walk in the park – it requires you to be mindful of different strategies, tactics, and methods all at the same time!

However, given that time is such a valuable resource within many companies, you may only have enough of it to put towards one single marketing initiative. You may even be forced to have to choose one over another. While it’s always best to market your business through a variety of tactics, if you have to choose between SEO or Social Media Marketing, we believe that your time is going to be best spent on Social Media Marketing. Here’s why?

SEO for B2B

SEO can be seen as more of a best practice. This is not to say that this best practice should be discounted, however, SEO is technical and doesn’t involve real people in the way that Social Media does. SEO can also be incredibly time consuming and require months to gain credibility for ranking.

Moreover, SEO for B2B means that you will have to accord extra focus on creating a balance between quality content and the tactics that help you rank high on search engines. Although this sounds very straightforward, it can be quite tedious when it comes to implementation.

For example, a blog post that you want to appear on the top of search engine rankings will need to have lots of keywords stuffed into the content. Unless it is done with loads of precision and expertise, this can lead to content that looks unnatural.

In that regard, Search Engine Optimization (SEO) can be a lot more complicated to master in practicality. Although it can really help you make a mark on those search results, it requires a lot of effort and dedication on your end.

And, contrary to popular belief, SEO is not the only way to accelerate search traffic. In fact, Social Media Marketing has more potential to make a large impact on your business and can even hold the power to help with ranking.

Social Media Marketing for B2B

Social Media Marketing has the potential to bring great change to your business. Here is how Social Media impacts the overall efficacy of your marketing techniques:

1. Connection is human to human: Even though your marketing efforts may be business to business, the people behind those businesses are still human. The human connection you make to your audience through Social Media Marketing is not met in the same way with SEO. Essentially, your social shares represent just how well you gel in with your audience on a personal level – and trust us on this, there is nothing more attractive to your potential customers than this.

2. You can easily target your audience: With built in targeting options, your messaging can be put directly into the hands of the audience that you want to see it.

3. Your audience can engage: As a brand, you must never underestimate the power of engagement. If you neglect your social media channels, you will essentially be depriving your audience of an opportunity of engaging and interacting with your brand. Being able to react and respond to your messaging is another great perk to Social Media Marketing. Your audience can share, like, comment and engage with you on a human level bringing trust into their relationship with your brand.

4. Saves you time: Once your social media strategy is complete and you have started to create and post pieces of content to your channels, the process can be streamlined, and interactions can be immediate. In fact, using social media platforms means that sharing content is easier.

You don’t even have to lift a finger – your audience will share and reshare your content themselves, which will result in your social media platforms gaining traction. Honestly speaking, it is the perfect way to put in less effort but get more results!

5. Increase website traffic and boost your ranking: Keep in mind that there are new social media profiles popping up on the internet every single day. Social Media is something that has become an indispensable part of our lives, and nothing can change that. If you decide to get your head in the game and focus on your social media channels to launch your marketing strategy forward, it will only result in you gaining benefits.

Social Media Marketing can help move your target audience over to your website. As your audience spends more time on social media sites, the more likely they are head to your website. These links from Social Media to website ultimately help to boost your ranking.

Always make an informed decision

At the end of the day, you are the one who knows your business and your audience best and it will always stand that each strategy has its pros and cons. Use your expertise and intuition to understand where your audience is and how to best reach them.

When it comes to SEO, it is a best practice that must be applied in any strategy to ensure that your business has a decent ranking on Social Media.

So – the best social media strategy is one that also supports SEO strategy. This can mean anything from link building to content marketing. Create A Social Media Strategy that supports your SEO efforts and even takes your SEO to the next level. You can also leverage your content from one to support the other.

Ideally, this is how your Social Media Marketing strategy would work as well! Although it would be aimed towards utilizing social media channels in terms of meeting your objectives, it can also make use of SEO tactics to ensure that the Social Media signals are up to the mark and actually contributing towards the success of your business.

Remember that all of your marketing efforts should target the same audience, which means that your targets should align for both SEO and Social Media. Targeting the same audience from a variety of angles, with consistent messaging, is the best way to ensure your message is heard. Use the tools and knowledge available to you in order to get the most out of your marketing efforts.

Looking for more advice on how to best market your business? Contact us today!